Ashley Martin Email and Phone Number
Kirkland, WA, US
Ashley Martin's Location
Greater Seattle Area, United States, United States
Ashley Martin's Contact Details
Ashley Martin work email
- Valid
- Valid
- Valid
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Ashley Martin personal email
n/a
Ashley Martin phone numbers
About Ashley Martin
I am a multi-talented marketing & ecommerce leader who builds and brings together teams and strategies to drive business results. I build trust and an outcomes-oriented culture by bringing an approachable, candid, informed perspective to the table. I am an integrator, not a bulldozer - my experience across a variety of fields, such as Site Strategy and Operations, Marketing, Merchandising, Personalization, Analytics and Product Management ensures that we develop solutions that work end-to-end. Having begun my career in a high-growth, high intensity start-up environment taught me to lead with a mission and put time, resources and attention where it matters.
Ashley Martin's Current Company Details
Brooks Running
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Director, North America eCommerce
Kirkland, WA, US
- Website:
- brooksrunning.com
- Employees:
- 1609
Ashley Martin Work Experience Details
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Director, North America EcommerceBrooks RunningKirkland, Wa, Us
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Senior Director, Marketing & EcommerceRad Power Bikes Jul 2024 - Dec 2024Seattle, Washington, UsLed a talented team of marketers and creatives, spanning paid, email, ecommerce, design, copy and PR. Partnered with Finance on omnichannel sales, assortment and promotional planning.Ensured successful product launches by developing and leading launching planning across divisions including marketing, supply chain, product development, and retail. -
Director Of EcommerceRad Power Bikes Oct 2022 - Jul 2024Seattle, Washington, Us
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Director, Sales & MerchandisingRad Power Bikes Oct 2021 - Oct 2022Seattle, Washington, Us
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Senior Manager, Ecommerce MerchandisingRad Power Bikes Apr 2021 - Oct 2021Seattle, Washington, UsResponsible for owning and driving the largest channel of Rad Power Bikes’ business. Create a digital environment that represents Rad Power Bikes’ values and provides a superior user experience for the customer with compelling visual presentation, easy navigation and an efficient shopping experienceMeasure customer sentiment through reviews, surveys, and referral activity and develop and develop and lead a testing program from hypothesis development, experiment design, data gathering and data analysis.Partner with marketing to direct integrated campaigns that will deliver an increase in acquisition, conversion rates, order size and manage margin performance across a variety of product lines.Collaborate with marketing teams to achieve merchandising goals through product placement and recommendations. Identify opportunities to influence product performance, including assortment, pricing, promotions, and site merchandising.Key partners include Product Management, Marketing channels, Brand Marketing, Product Development, Finance and Supply Chain.
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Senior Manager, Site MarketingRei Feb 2019 - Apr 2021Seattle, UsResponsible for digital strategy and production of annual go-to-market plans, optimizing conversion and engagement by channel. Balance the tension between brand marketing to tell the co-op story with delivery of conversion-focused experiences to drive topline business results.• Ongoing partnership with the Site Production team to produce experiences in support of the enterprise go-to-market calendar.• Worked with UX and Development to build and operationalize templates to enable relevant customer experiences at scale. Templates and home page strategy resulted in higher page content engagement and conversion. • Partnered with the Personalization team to enable a transition from a “one size fits all” experience mentality to using insights to produce “relevant where it matters” customer experiences. -
Senior Manager, Digital MerchandisingRei Feb 2018 - Feb 2019Seattle, UsDeveloped a vision and deployed an operating model for Digital Merchandising and Site Marketing to position the team effectively within the Digital organization. • Responsible for digital strategy and production of annual go-to-market plans to meet business goals. • Streamlined Digital Merchandising to eliminate non-value add activities and position the team for a 2019 rebuilding effort, bringing in new talent and re-establishing strong partnership with Merchandising.
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Senior Manager, Digital - Get Outside ProgramRei Jun 2017 - Feb 2018Seattle, UsLed discovery on how to present REI’s comprehensive portfolio of offerings across product, content, and experiences in a more editorial way and through an activity lens. Experience with customer journey work, outlining a program strategy and developing an MVP. • Led a team of Product Managers to work with Customer Insights to develop psychographic profiles to understand customer motivations to guide the digital customer experience roadmap. • Team developed an analytical framework to measure MVP performance and performance of REI’s noteworthy Opt Outside initiative, advocating for getting outside instead of shopping on Black Friday. • Partnered with IT to communicate the foundational changes needed to unlock the experience, which led to organizational change and a multi-year roadmap.
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Senior Manager, Digital, Outlet Business Strategy & OperationsRei Mar 2015 - Jun 2017Seattle, UsMember of the leadership team to launch a new brand and digital experience for REI’s outlet business. Built the operating model & team for the new site. Responsible for topline demand goals. Implemented a test and learn program to optimize the site experience, across offer presentation, site messaging and home page content.
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Manager, Site ProductionRei Oct 2013 - Mar 2015Seattle, UsManaged the Site Production team, responsible for producing the digital experiences to support Digital Merchandising and Marketing go-to-market plans. Developed a high-performing team of designers, copywriters, project managers and developers. Led development and implementation of processes and systems to optimize digital experiences and standardize work to increase team capacity.
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Sr. Manager, Site OperationsZappos Family Of Companies Oct 2011 - Oct 2013Las Vegas, Nevada, Us• Managed team responsible for site operations and promotional strategies for Zappos’ fastest growing business unit of several hundred million dollars. • Built out the e-commerce strategy for 6pm.com, Zappos’ fastest growing business unit. Aligned customer targeting, messaging, site layout and promotional strategy between site and marketing to increase engagement and conversion.• Early adopter of in-house web & customer analytics tool. Liaison with product management team to build feature business cases and prioritize site investments. Business lead to activate regular brand perception tracking with a third-party agency. -
Supervisor, Pricing And Planning OperationsZappos Family Of Companies Apr 2009 - Sep 2011Las Vegas, Nevada, Us• Managed the evolution of rules-based pricing strategies, ensuring greater responsiveness to demand trends and attainment of margin and inventory goals. • Oversaw and managed the transition to a new pricing system. Ensured pricing team took advantage of new system functionality to simulate price changes, refine pricing rules as well as implement better checks and balances. • Worked closely with Tech team to develop a promotional system, allowing 6pm.com to scale the number and content of promotions.• As Product Manager for in-house merchandising and business intelligence system, worked with teams to gather business requirements and create dashboards and reports, resulting in quicker access to critical information to monitor sales and operations.
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Analyst And Supervisor, Merchandise PlanningZappos Family Of Companies Nov 2007 - Feb 2011Las Vegas, Nevada, Us• Built and managed annual sales, inventory and margin plans for Zappos’ merchandising business units.• Partnered with buyers on vendor and category plans, monthly forecasts and promotional suggestions. Managed monthly business reviews to ensure inventory supported both growth and turn goals. • Responsible for 6pm.com’s promotional activities, including developing the event calendar, planning promotional content, pricing, and reviewing promotional results with management.
Ashley Martin Skills
Forecasting
Web Analytics
Pricing
Microsoft Office
Business Planning
Ashley Martin Education Details
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Leadership Tomorrow -
University Of WashingtonBusiness
Frequently Asked Questions about Ashley Martin
What company does Ashley Martin work for?
Ashley Martin works for Brooks Running
What is Ashley Martin's role at the current company?
Ashley Martin's current role is Director, North America eCommerce.
What is Ashley Martin's email address?
Ashley Martin's email address is as****@****rei.com
What is Ashley Martin's direct phone number?
Ashley Martin's direct phone number is +170259*****
What schools did Ashley Martin attend?
Ashley Martin attended Leadership Tomorrow, University Of Washington.
What skills is Ashley Martin known for?
Ashley Martin has skills like Forecasting, Web Analytics, Pricing, Microsoft Office, Business Planning.
Who are Ashley Martin's colleagues?
Ashley Martin's colleagues are Innocent Habineza, Matt D'costa, Maggie Donahue, Roey Hollombe, Francis Goonting, Jennifer Sumner, Dave Larson.
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