In my current role, I drive the internal and external communications program for the SVP of Americas Service Provider Sales and deliver scalable communications to the Americas Service Provider team serving major companies in Web, Media, Cable, Telco, and Mobile.

• Built and executed a comprehensive communications plan for the VP of Americas Services and Software and the Americas Services and Software organization• Created innovative & compelling content for customer briefings, keynote presentations, success stories, videos, blogs, all-hands meetings, social media, intranet sites, and more• Developed a thought leadership platform that elevated the VP's exposure and supported Cisco’s story & key messages • Enhanced our communications channels to meet the needs of our audiences and to achieve our desired outcomes

As a Senior Worldwide Partner Communications Manager, I developed internal and external communications strategies, messaging, content, and collateral for the Worldwide Citrix Partner organization. My responsibilities included:• Delivering scalable communications that provide the roughly 14,000 members of the Citrix partner ecosystem with the content, tools and information they need to ensure they are up to speed with the latest and greatest happening at Citrix• Supporting the executive communications platform for the SVP of Worldwide Partner Sales & Ecosystems including keynote presentations at key events, analyst & press engagements, social media presence and other internal and external speaking opportunities• Actively collaborating and coordinating with channel leadership, geo counterparts, enablement, marketing, brand, social and internal communications teams to ensure alignment of messaging, timing and editorial strategies across all media platforms• Building change management communications, including partner program, promotions, incentives and product announcements.• Measuring communications effectiveness, collecting feedback and ideas for improved communications and using those to continuously evolve and enhance the quality of the next iteration of the communications program

• Built and executed clear, measurable, and compelling event audience acquisition and attendee communications strategies for proprietary and third-party events• Designed employee communications collateral and campaigns that reinforce the Citrix channel strategy and the value of the channel in the context of larger sales and corporate priorities • Supported the development of partner advocacy content including videos, case studies, blogs, infographics and more (video examples linked below)

In this role I focused on executing omni-channel marketing communications strategies, cross-functional programs and event experience initiatives for Cisco's flagship customer event, Cisco Live.• In partnership with the demand generation team, build and executed an audience acquisition strategy to drive registration and attendance • Created and managed the Cisco Live attendee communications plan with a unified and relevant message across all channels to drive desired behaviors, help attendees navigate the event, and deliver a positive event experience• Developed and implemented integrated internal communications strategies between internal stakeholders, including senior executives, global counterparts, individual contributors, field sales and partner managers to effectively foster a strong communication culture with a common vision and goal• Conceptualized and executed innovative programs to nurture and grow audiences aligned to Cisco’s top priorities• Managed the global Cisco Connect event platform, maintain the event brand, playbook and external web pages

• Provided program management for various projects across Cisco Live to create unique attendee experiences, build community, brand advocacy and loyalty among 26,000 conference attendees• Leveraged business intelligence tools to analyze data trends and gather insights to help inform senior leadership on how to improve, enhance and re-invent the attendee experience• Led promotional merchandise strategy and digital signage strategy to ensure compliance with global brand and corporate identity through all touch points

• Managed the coordination and upload of brand refresh assets for 40+ Cisco Connect events to drive global consistency and extend the integrated Cisco experience to customers and employees• Organized call for content process, assembled content and delivered the Global Customer Conferences newsletter on a bi-monthly basis

• Planned programs for lead generation and prospect development for new client acquisition• Organized client appreciation and market update events to ensure client satisfaction and retention• Drove potential client awareness through website updates, social media presence and community events