Ashley Mays Email & Phone Number

West Des Moines, Iowa, United States

Sr. Director of Product Management

Des Moines, Iowa Area

Director | Award Services Product Development Co-Lead Awards Department, second largest revenue source for ITA Group; Lead Product Development team while Co-Leader oversees Operations GroupOptimize 130 online storefronts with +10,000 Awards including brand-name Merchandise, Travel, & Gift Cards Oversee development of new Awards PlatformDrive development and operations for corporate gifting during group travel; YoY Revenue +130% Responsible for delivering Department financial goals related to Revenue, Contribution Margin, and Net Operating Income Lead Marketing Strategy for Individual Awards internally & externally; develop marketing plan, materials, and measurement strategy Serve as Product Subject Matter Expert across organization, new business, and key client accounts Successfully developed & implemented new merchandise pricing strategy

Des Moines, Iowa Area

Lead Strategy, Operations, and Execution for Agency’s largest client, a Fortune 100 company Partner across five functional groups (25 peers) to cohesively manage and optimize the consumer path to purchase, including online media buying, website management, and call center experience management Translate complex, multi-faceted projects and data in easy to understand communication, internally and externallyAct as internal champion of Client and team needs to drive enhancement of Agency products and capabilities Stay informed of marketplace change and best practices related to digitally driven experiences Scope of work encompasses website management of seven subdomains, 150 page variations, and dynamic call tracking allowing for complete capture, analysis, and optimization at every touchpoint from media impression to sale Accountable for Client success and satisfaction, Agency success, and team morale and retention

Evanston, Il

Drive strategy & innovation for clients by motivating a team of 15+ cross-functional specialists Responsible for profitability of assigned book of clients, including the second largest cable company in the U.S. and a leading cable company in Canada; YTD have delivered 120% of GP & Revenue goalsDevelop “win-win” relationships with clients at a junior and senior level; when we meet client goals, we simultaneously achieve agency goals Specialize in end-to-end digital solutions including media, landing page & website optimization, call tracking, and data integration Build internal relationships to truly foster a team environment

Greater Chicago Area

Motivated and guided client team to deliver agency & client goalsOversaw annual and quarter media planning and forecasting for budgets totaling $35 MMSuccess rooted in focusing on career development and mentorship for both direct reports and cross-functional team members; “Win As One” Drive successful execution of Leapfrog’s end-to-end digital sales solution: media, online experience (landing page/website/e-commerce), call center management, and data platform integration Successfully won B2B sector of existing B2C client; transitioned $10 MM paid search account to Leapfrog within 10 days with less than 5 hours of downtime

Chicago, Il

Responsible for New Business development, Client Satisfaction, & Talent Management Oversee Agency’s Client Services team responsible for servicing 20+ clients ranging from SMB to Fortune 500 Advancing performance tracking to a profit level, essentially transforming digital marketing from a cost center to a profit centerRegularly meet with and present to Agency & Client C-Level leadership Track agency revenue via monthly rolling forecasts; responsible for ultimate revenue delivery & agency growth from digital teamWork across all agency departments: Finance, Client Service, Operations, Activation, Senior Leadership

Chicago, Il

Lead digital strategy & execution for Agency’s largest client; supervise management of hyper localized paid search, SEO, mobile, and online directory for client’s 440+ locations Expertise in lead gen & performance based marketing strategies; concentration on proving results that drive clients’ business forward via online & offline tracking Performance tracking and goal setting based on Cost-per-Lead & Return on Advertising Spend modelExperience with national & hyper local mobile, display, paid search, online directory, email marketing, and listing managementUtilize client CRM tools and customer data to develop media strategies based on actual results & customer behavior

Oversee team of three Campaign Managers. Clients served include Education, Retail, Cellular, Automotive, Airline, and Insurance. Managed media includes local search (maps, internet yellow pages), search engine marketing, online display, & more. Earned Google AdWords Certification in December 2010.

Assisted in development, launch, and promotion of e-commerce website to aid in sale and management of online advertising to 6100 businesses. Managed search engine marketing campaigns for participating clients, including implementation, optimization, and analysis. Specialize in Google Adwords.

Consulted national and local clients on print and online advertising. Developed integrated media plans with consistent process of plan, implement, analyze, improve. Responsible for interviewing and training new employees; created and launched new-hire program across five offices.

Responsible for placing orders with print yellow pages publishers for national multi-million dollar clients; negotiated rates, conducted quality assurance checks, responded to publisher questions, trafficked artwork from creation to submission. 150+ orders submitted monthly.