Ashley Mays Email & Phone Number

West Des Moines, Iowa, United States

Sr. Director of Product Management

Des Moines, Iowa Area

Director | Award Services Product Development Co-Lead Awards Department, second largest revenue source for ITA Group; Lead Product Development team while Co-Leader oversees Operations GroupOptimize 130 online storefronts with +10,000 Awards including brand-name Merchandise, Travel, & Gift Cards Oversee development of new Awards PlatformDrive development.

Des Moines, Iowa Area

Lead Strategy, Operations, and Execution for Agency’s largest client, a Fortune 100 company Partner across five functional groups (25 peers) to cohesively manage and optimize the consumer path to purchase, including online media buying, website management, and call center experience management Translate complex, multi-faceted projects and data in easy to.

Evanston, IL

Drive strategy & innovation for clients by motivating a team of 15+ cross-functional specialists Responsible for profitability of assigned book of clients, including the second largest cable company in the U.S. and a leading cable company in Canada; YTD have delivered 120% of GP & Revenue goalsDevelop “win-win” relationships with clients at a junior and.

Greater Chicago Area

Motivated and guided client team to deliver agency & client goalsOversaw annual and quarter media planning and forecasting for budgets totaling $35 MMSuccess rooted in focusing on career development and mentorship for both direct reports and cross-functional team members; “Win As One” Drive successful execution of Leapfrog’s end-to-end digital sales.

Chicago, IL

Responsible for New Business development, Client Satisfaction, & Talent Management Oversee Agency’s Client Services team responsible for servicing 20+ clients ranging from SMB to Fortune 500 Advancing performance tracking to a profit level, essentially transforming digital marketing from a cost center to a profit centerRegularly meet with and present to.

Chicago, IL

Lead digital strategy & execution for Agency’s largest client; supervise management of hyper localized paid search, SEO, mobile, and online directory for client’s 440+ locations Expertise in lead gen & performance based marketing strategies; concentration on proving results that drive clients’ business forward via online & offline tracking Performance.

Oversee team of three Campaign Managers. Clients served include Education, Retail, Cellular, Automotive, Airline, and Insurance. Managed media includes local search (maps, internet yellow pages), search engine marketing, online display, & more. Earned Google AdWords Certification in December 2010.

Assisted in development, launch, and promotion of e-commerce website to aid in sale and management of online advertising to 6100 businesses. Managed search engine marketing campaigns for participating clients, including implementation, optimization, and analysis. Specialize in Google Adwords.

Consulted national and local clients on print and online advertising. Developed integrated media plans with consistent process of plan, implement, analyze, improve. Responsible for interviewing and training new employees; created and launched new-hire program across five offices.

Responsible for placing orders with print yellow pages publishers for national multi-million dollar clients; negotiated rates, conducted quality assurance checks, responded to publisher questions, trafficked artwork from creation to submission. 150+ orders submitted monthly.