Ashley Meas Email & Phone Number

Los Angeles Metropolitan Area

Los Angeles Metropolitan Area

• Spearheaded and managed end-to-end product launches for multiple titles, shaping comprehensive go-to-market strategies to enhance customer engagement and retention.
• Led the creative direction for product narratives, ensuring seamless alignment with target audience segmentation for impactful market penetration
• Collaborated with Apple Arcade Marketing Team on marketing campaigns, including the highly successful NBA 2K Arcade Edition, ranked among the top games on the platform.

Santa Monica, California, United States

• Lead all aspects of the creation and distribution of multi-layered content marketing through the podcast ecosystem to drive acquisition and engagement.
• Collaborated in shaping creative direction and strategic planning for expansive mass media marketing campaigns, encompassing script development, content conceptualization, and overarching brand strategy.
• Formulated both short- and long-term brand strategies, unveiling product opportunities, emerging markets, and impactful messaging approaches.
• Developed a strategic roadmap for improving KPI’s and effectiveness of podcast marketing campaigns
• Tracked and conducted in-depth analysis of marketing campaigns, driving revenue growth, targeted ROAS, and the consistent elevation of favorable KPI trends.

New York, United States

• Built competency in full-stack development through a three-month intensive program dedicated to preparing students to think like engineers and approach problems creatively in order to build the next generation of web.
• Developed fluency in building fully responsive full-stack web application with CRUD functionality using HTML, React JS, JavaScript, Express, Node (MERN Stack) and CSS
• Managed team-based projects using Git version control, Figma and Whimsical

Los Angeles Metropolitan Area

• Conceptualized and formulated integrated marketing campaigns, collaborating closely with diverse broadcast, cable, and digital partners. Synthesized these collaborations into comprehensive 360-degree campaigns that.
• Created tailor-made content that synergized with and amplified the core strategic pillars of theatrical releases. Leveraged film talent, thematically aligned television programming, and network personalities to enhance.
• Played a pivotal role as a principal intermediary between Sony Pictures and external brand partners. Facilitated robust collaborative efforts to ensure the development and execution of fully integrated, multi-channel.
• Generated executive reports and conducted in-depth campaign analysis, collaborating cross-functionally to assess campaign outcomes and uncover novel avenues for growth and innovation.
• Managed concurrent day-to-day marketing campaigns across a diverse spectrum of brands, including Behr, Levi’s, and Ubisoft.

Greater Los Angeles Area

Bachelor Of Science (B.S.), Marketing

Minor, Psychology

Certificate Of Completion, Software Engineering Immersive