Ashley Melton Email and Phone Number

Elevating your business to be uniquely YOU through the power of video and photo! Providing custom photos and video for websites and social media and other marketing efforts.

Worked with over 10 businesses within various industries for social media advertising including running paid ads on Facebook, Instagram, Pinterest, LinkedIn, and TikTok. Ran paid ads for Pizza Boli’s, Long Fence, Michael and Son, Mattress Warehouse, USA Flooring, and Ashley Furniture. Presented performance reports on a bi-weekly basis to keep clients updated on the number of leads, cost per leads and Return on Ad Spend (ROAS or ROI) that directly impacted revenue for business. During my time at ESB, I increased Return on Ad Spend (ROAS) for multiple clients by 300% on the number of purchases or booked jobs. Acquired new social clients from the results we were able to present and attained higher budgets due to high returns. Worked with a total budget of $500,000 in paid social ads and updated budgets monthly.

- Collaborated with the Creative Services team by designing digital signage for events and marketing campaigns across all five Inova hospitals.- Wrote and edited external marketing content such as flyers, brochures and digital signage as a high level, system approach.- Produced Facebook videos with video production equipment including, lighting, lavaliere microphones, and Canon DLSR cameras. - Edited the Facebook videos with Adobe Premiere Pro and Adobe After Effects.- Designed landing pages for PPC (Pay Per Click) campaigns including the CMS 5-stars (a regional and national campaign) traffic increased 5% compared to a previous design layout.(visit www.inova.org/fivestars to view the landing page)- Collaborated with the Social Media team by designing social media graphics for Facebook Live events for Inova Fairfax Medical Campus’s Facebook page.- Managed and coordinated projects for marketing campaigns with the marketing executives across all service lines. - Reported and calculated analytics for the Neuroscience service line.

- Consulted with the client based on their vision on the videos they desired- Lead Videographer and Video Editor- Filmed raw footage of interviews and b-roll- Edited 6 hours of footage down to a 1:30 minute video and a 30 second video- Results: Posted on BBG partners’ LinkedIn and Facebook accounts

- Designed flyers, posters and signage for events- Created and designed the quarterly newsletter- Calculated analytical data for social media and studied current social trends- Developed and designed a quarterly report with google and social media analytics- Implemented a company Instagram account and scheduled Instagram posts with Hootsuite- Managed and scheduled email campaigns with MailChimp in which open rates increased by 40% compared to the industry average- Designed and coordinated a presentation for the agency’s annual meeting and exceeded the expectations from the executive staff

· Directed customer calls to their respective agents.· Sorted and distributed mail/emails, and direct visitors to specific departments.· Worked well under pressure and keep pleasant and professional personality when communicating with clients.

- Designed social media posts- Managed and updated social media accounts.- Distributed marketing materials and provided support at tradeshows and events- Increased social media following on Instagram by 50% in the first year. - Developed Instagram and Facebook ad promotions and used analytical strategies based on previous data of target audiences to optimize lead generation.- Created a marketing video to advertise the company on social media platforms and for trade shows.

- Communicated with clients via email for their desired photobooth strip layouts- Designed photobooth strip layouts with Art Text.- Uploaded and managed photos on SmugMug - Developed documents and forms with Google Suite- redirected client calls to respective sales agents for further assistance.

- Managed the Washington Examiner's Press Twitter account.- Learned Tweetdeck and marketing strategies for creating and embedding tweets.-Implemented video from Vimeo to Tweetdeck.

- Video Editor for Mason Cable News and Mason Munchies.- Managed social media accounts for Mason Munchies.- Learned how to use video camera equipment, mics, and lighting.

Edited raw footage and implemented graphics and lower thirds for Mason Cable News.