As a member of inferno's leadership team, Ashley is charged with cultivating relationships and providing guidance for clients and internal teams on strategy, operational direction, tactical challenges, and priority alignment – all in the spirit of driving growth, spurring innovation, and addressing business challenges.

As Vice President, Ashley is responsible for client relationship management, contributing to agency business development and oversight of integrated communications programs. She has deep experience developing and managing strategic communications programs that include internal communications, PR/media relations, integrated marketing, social media/digital strategies campaigns, and creative content development.

As senior account supervisor, Ashley serves as her team’s daily go-to person on strategy, operational direction, tactical challenges, priority alignment, and client relations. She specializes in developing savvy media and social media strategies that help reach – and influence – key HIT decision-makers within hospitals and health systems across the country.

• Manage day-to-day marketing and public relations activities for consumer, health, business and non- profit accounts. • Draft and distribute releases, announcements and social media content to garner media and community awareness for clients.• Lead the development of marketing, advertising and interactive campaigns with internal creative and interactive teams on behalf of the agency and its clients.• Identify, recommend and cultivate relationships with non-profit and community organizations on behalf of the agency and its clients.• Provide concept development, execution and promotion of client events.• Develop and manage the agency’s PR internship program, including promotion, recruitment andtraining.• Prepare client invoices, campaign plans and budget proposals for current and new business.• Oversee public relations department support staff, including an account coordinator and interns.