- Developed and implemented annual marketing strategy for 23 restaurants and event facilities across the southeast - Developed and executed media relations strategies to build awareness for each location and promote executive chefs- Managed influencer partnerships to promote campaigns and brand knowledge - Planned and executed in- restaurant events to improve guest satisfaction and experience while generating press hits and managed out-of-house events execution- Managed team of 3 marketing support roles - marketing coordinator, graphic designer, and catering administrator - Supported group and catering sales team by providing marketing materials, prospecting plans and presentations- Directed digital strategy for all restaurants, event spaces and corporate channels - Managed third-party digital agency for local search and paid advertising - Coordinated redesign of restaurant and corporate websites. Responsible for managing SEO and ensuring websites had up-to- date imagery and content- Launched email marketing program. Developed content, managed end- to- end production process for email newsletters and offerings via MailChimp. Developed strategies for growing email marketing list within individual restaurants - Responsible for all advertising and advertising budgets. Included print, digital, social media, and multimedia channels- Provided creative briefs and direction to graphic designer for brand design work, in-house collateral, advertisements, and promotional materials

- Created and implemented customer-facing marketing programs; including seasonal menu campaigns, in-house and out-of-house events, digital marketing, loyalty program, and other initiatives for company portfolio of owned, managed, and new brands- Developed, implemented, and maintained comprehensive brand management plans for new and existing concept- Assisted VP of Sales in development of local store marketing plan, sales plans, and collateral for sales teams- Partnered with Culinary and Training to develop and implement new programs and limited time offerings - Responsible for management and development of marketing team which consisted of a marketing coordinator, graphic designer and field marketing manager for locations outside of Atlanta- Purchased and scheduled advertising for all assets and managed advertising budget- Managed and directed all public relations and community relations efforts with the assistance of third-party PR agency- Presented new ideas and initiatives to executive leadership team to stay fresh and impactful to our guests- Coordinated the design and development of Legacy Ventures corporate website- Cultivated and maintained key partnerships with Atlanta Metro Chamber, Central Atlanta Progress, Chattanooga Chamber of Commerce, Discover Atlanta meeting planners and Atlanta sports teams

- Provided advice and guidance, to cafe General Manager, to ensure optimal marketing effectiveness of new product offerings, limited time offerings, and loyalty programs - Assisted with catering, group, and private events sales efforts to drive cafe revenue - Developed local store marketing plan and sales plans to attract social, corporate, and convention related business for the Atlanta cafe - Managed cafe social media platforms including Facebook, Twitter, Instagram, Email Playground, and cafe website- Developed and executed events to improve guest satisfaction and experience while building client loyalty- Managed local advertising and public relations efforts- Responsible for seeking out new partners for co-branding retail opportunities

- Directed and managed strategic marketing programs for portfolio of brands throughout Texas and Colorado - Worked with Director of Food and Beverage on development of limited time offers, core menu offerings and design- Managed partnership with food and beverage vendors, leading marketing strategies for special offerings and features- Developed local store marketing programs for multiple concepts/brands across 27 locations- Directed content and delivery of social media messaging - Planned and executed in-house events including trivia nights, live music, and ticketed events for large sporting events - Worked with field marketing managers to ensure brand standards were maintained across all brands- Responsible for print and radio advertising schedule and budget for all locations - Managed all public relations efforts for individual restaurants and Hospitality USA corporate office - Worked with third-party vendor on development of company websites and implementation of digital strategies - Provided area managers and restaurant managers with leadership and direction regarding all local marketing initiatives - Responsible for seeking out new marketing technology opportunities

- Responsible for development and implementation of marketing programs for the food and beverage/hospitality experience in sporting venues across the southeast- Provided Vice President of Operations and General Manager with strategic plans for driving sales and enhancing the guest experience- Fostered relationships with operations teams to keep all staff educated on marketing initiatives - Partnered with venue/team marketing and sponsorship departments to execute programming and ensure brand standards throughout the venues- Provided copy and content to venue/team marketing departments for digital marketing efforts - social media, sales team collateral and websites - Coordinated all local and national PR initiatives to showcase food focused stories. Developed press releases, media alerts, and fact sheets for distribution - Provided support on planning and activation of major events (NBA All-Star Weekend, Kentucky Derby, NHL All-Star Games) - Partnered with Vice President of Operations and Culinary Director to identify local and regional marketing partnerships - Worked with Innovations team to complete and present RFP’s for new and renewing venues

• Development, implementation, execution, and analysis of Quarterly Promotions and Limited Time Offers for K-BOB’S Steakhouse franchise units in New Mexico, Texas, and Colorado.• Development of Local Store Marketing plans to increase same store sales, while controlling costs and labor. Marketing plans to be consistent sales projections, guest check average, and guest traffic goals—frequency, new trial and groups. • Training Manager for new restaurant openings. Development of training materials, timelines and new store pre-opening budgets. Development, implementation and execution of marketing plan by conducting market research and analysis of new communities. Training of Local Store Marketing initiatives for General Managers. Proctor for ServSafe Certification of new managers.• Planning and execution of fundraising dinners for community involvement during new store openings and within existing units. • Develop and Maintain Facebook and Email Marketing website for all K-BOB’S Steakhouse franchise units. Train and support store managers on policies and techniques for Social networking, K-BOB’s Steakhouse Website, and Healthy Dining menu selections.• Design and Layout of Newsletter, advertisements and promotional materials with assistance of my graphic designer.• Work closely with franchisees to identify their needs and challenges and provide solutions-oriented campaign themes and timelines to increase same-store sales.

• Responsible for scheduling media appointment; Maintaining Website, Facebook and Twitter updates• Operations Manager twice a week• Email marketing and email campaigns• Special Events Coordinator: Charleston Wine and Food Festival Chef's Dine Around

• Responsible for booking and detailing catering and social events; Guest room block reservations• Prepare and process correspondence, contracts, Banquet Event Orders• Preparing Menu proposals, Estimates, Menu tasting• Daily Sales calls to new client prospects and follow up with current clients• Hiring, Scheduling and payroll of Banquets staff• Ordering Bar inventory, AV Equipment, any Rental equipment for events• On-call banquet sever and Bartender

• As hostess, server and bartender I strived to uphold guest satisfaction through food, service and overall dining experience• Responsible for bar inventory, ordering and maintaining costs• Responsible for scheduling, training and supervision of staff• Prepared nightly paperwork of revenues, costs, sales and labor reports