Hi! I’m Ashley, a first-generation Latina with a passion for Business Administration and Data Science. As a sophomore in college, I’ve taken the opportunity to explore both fields deeply while preparing to transfer to a four-year institution. My goal is to find where finance and data science intersect, uncovering innovative solutions at the crossroads of these two areas.I’m currently a part of the Wall Street Direct Program, where I’ve been inspired by the role of data in finance, particularly in areas like venture capital and investment banking. This experience has sparked my interest in how data science can drive financial decision-making, especially within the Wall Street financial district.During my externship with Expedia's Competitive Intelligence program, I conducted research on indirect and direct competitors, analyzing their B2B digital marketing strategies. Using my findings, I presented recommendations to improve Expedia’s CPM, CPC, and CPA pricing models—an experience that sharpened my research and strategic thinking skills.Beyond my professional interests, I’m passionate about helping Latine students realize their potential in the business and finance sectors. Having grown up in a low-income household, I understand the challenges that come with financial instability. One of my aspirations is to create a nonprofit where financial advisors volunteer to educate low-income families on budgeting and financial literacy—crucial skills for long-term financial wellness.I’m always eager to learn and connect with others, and I believe collaboration is key to success. In my free time, I enjoy walking my dog, swimming, teaching chess (so I can challenge new players!), and most importantly, spending time with the people I love.Feel free to reach out if you'd like to connect or explore opportunities together!