Ashley Nicholson (Nee Howarth) Email & Phone Number

Dee Why, Nsw, Au

Sydney, New South Wales, Australia

Sydney, New South Wales, Australia

Sydney, New South Wales, Australia

Helping enterprise businesses define their hybrid and flexible workplace solutions.

Sydney, New South Wales, Australia

Development and assistance with the implementation of strategic business processes within Ausbright and to assist with the implementation of the corporate uplift program to enable the effective andefficient delivery of operations and services to Ausbright customers. This role covers Policy development and implementation through to cultural reform, marketing, social media and event management. Assist and provide redundancy to the Business Manager with financial requirements, training and operational administration.Key Responsibities: - To assist management in the implementation of activities associated with Ausbrightscorporate uplift program- Development of standard operating procedures and corporate policy documents- Conduct strategic analysis of business processes and admin to provide efficienciesand cost savings to the company- Ensure compliance with required standards and assist in the uplift of the company tothese standards- Provide redundancy and support to the Business Manager- Provide marketing, social media and event management support to the company- Support the management team as required to deliver exceptional customer service- Work closely and communicate effectively with all team members and ensure qualityservice is delivered to customers- Be able to obtain and hold a Department of Defence Security Clearance

Forest Lodge, New South Wales, Australia

Responsible for driving the development, implementation and administration of all marketingcommunications undertaken to ensure alignment with the Marketing Strategy, Business Objectives,Vision and Values. Providing business communications expertise and support across all businessunits working collaboratively, consistently and to the highest level of service and professionalism.Key Responsibilities:• Act as the brand custodian by modelling brand values across all activities.• Manage the development and implementation of the communication framework.• Manage, develop and deliver communications and engagement projects and initiatives.• Develop and prepare a range of communications material and content across print, digital,face to face and virtual channels.• Coordinate, support and deliver event and forums.• Own, manage and drive database and system performance and efficiency.• Prepare all activity reports and metrics for measuring success.• Ensure all communications efforts serve to achieve immediate and long-term business goals,identifying and executing improvements for processes, content, and employee engagement.• Further knowledge and education regularly through workshops, research, and seminars, andshare best practices with the team.Key Achievements:• Creating, implementing and managing strategic partnerships across the FDC National Brand. • Developing FDC's Reflect RAP with Senior Marketing Manager.• Developing FDC’s first Intranet with a large focus on internal change management.• Implementing various scholarships with education and industry bodies to further education forwomen in Construction.• Raising in excess of $6M in for various charity partnerships.• Managing & executing multiple key events such as FDC’s 25th Anniversary Event, Annual ClientEngagement events, Melbourne Cup Lunch supporting various charities and the Royal Far West Ride for Country Kids.

Forest Lodge, New South Wales, Australia

Forest Lodge, New South Wales, Australia

Sydney, Australia

National Business Development Role focusing on proactive sales for our 17 restaurants & bars in Sydney, Melbourne & Brisbane.Key Responsibilities: - Proactively research new and existing lead opportunities through warm and cold calling - Develop, in conjunction with the DOS, effective business development strategies and opportunities for new business acquisition and customer loyalty. - Be actively involved in the strategic growth and planning of the group's events, restaurant and potential off-site catering business opportunities. - Conduct off-site sales calls presenting the Urban Purveyor Group product offering and Urban Purveyor Group venues. - Attend industry, client and in-house events as required to network, develop leads and build brand awareness. - Host clients through in-house corporate entertaining. - Identify target markets and strategies for market segment, geographical location and business potential. - Encourage and conduct thorough site inspections and or instruct colleagues for interstate lead opportunities. - Research and recognise sales opportunities from both traditional and non-traditionals avenues. - Assist and guide the co-ordination of events and clients to ensure smooth running of events. - Provide meet and greet service at all managed events. - Conduct sales blitz activities targeting geographical locations encouraging patronage/event opportunities across all restaurants, bars and venues in any required location. - Identify opportunities for media acknowledgement and possible strategic alliances. - Participate in industry tradeshows and fairs as required. - Apply full sales cycle and best practice to every sales opportunity - initial enquiry, site inspection, quoting, contracting, invoicing, confirmation of business and post event/sales follow up to the highest possible standard.

London, United Kingdom

Serving as voting member of Board of Directors and Executive Committee focusing on the education and networking opportunities for the members of the MPI UK & Ireland Chapter. Along with board responsibilies and reporting, my key responsibilities involve: - Sourcing and liaising with speakers including: travel and accommodation requirements (liaise with sponsorship and events), Speaker briefing on audience, onsite brief, cancellation of event, sourcing new speaker if speaker cancels, speaker thank you gift, post event thank you email- Create an event content brief including speaker bio and picture and email to Marketing 30 days pre event- Ensuring the Global Knowledge Plan is being up held. - Evaluation of post event review including monthly feedback to the board- Organise an onsite team to be responsible for: room set up, onsite registration, onsite AV, venue liaison- Liaise with sponsorship on venue agreements- Venue site visit- Distribution, collection and compilation of event feedback forms- Lead on post event debrief- Set up project committees to deliver summer/winter social

London, United Kingdom

Strategy development & proactive sales role for direct corporate relationships across The May Fair Hotel as well as 13 Radisson Blu Edwardian Hotels throughout London, Manchester & Guildford for the MICE sector.Key Responsibilities: - Developing and Implementing MICE business development strategy - Selecting, organising and representing The May Fair Hotel & Radisson Blu Edwardian, London at appropriate tradeshows in UK, USA, Germany, Spain & Switzerland. - Presenting to clients both corporate companies & event agencies. - Managing global accounts such as MCI & GPJ- Approaching trade publications & industry bodies to work together on hosted and sponsored events- Working with Mayor of London’s official CVB, London & Partners to increase our market share with corporate buyers from UK & Europe. Key Achievements: - Increasing corporate SME business - Asked to represent company at global industry tradeshow, IMEX USA - Board Representation on Meeting Professionals International – UK & Ireland Chapter as Vice President of Events (Logistics) 2013/2014

Double Bay, Sydney

Job Responsibilities: - Co-ordination of events – booking, catering, signage at venue, invitations, co-ordination of presenters- Primary responsibility for ensuring the activities in the marketing program get completed and the schedule is kept up to date.- Input into setting the annual marketing plan- E-Newsletter for The Private Practice- Co-ordination of external parties – graphic artist, printers, web designer- Maintenance of The Private Practice website- Co-ordination and development of online iniatives· Development and maintenance of database - Input with regards to media articles- Development of style guide for Fintuition Institute and The Private Practice- Assisting the MD in any other matters to do with the day to day running of the business- Present at board meetings as and when required This role requires me to be extremely organised and able to work using my own initiative, as well as under guidance when required. I do work weekends as and when required, which may also require staying away overnight.

yLead delivers extraordinary experiences in a fun, interactive and unique style that elevates self-belief, self-confidence and self-worth. Our philosophy is that ‘Leadership is any action that makes the world I touch a better place’ and that every person has the potential be a leader and create positive change in their world.I have been involved with yLead as a Voluntary leader for 8 years and counting. We go around the country delivering conferences for school students and coportate companies based around Leadership. In January 2012, I will be travelling to East Africa with yLead with a voluntary focus.Key Responsibilities:- Assisting in the delivery of leadership programs to primary and secondary students Australia wide. - Facilitation of large and small group activities and discussions- Conference logistical duties including room allocation, decoration and management of registration process.- Communication with head office in QLD regarding registrations and participation accounting.- Assisting to coordinate the annual National Leaders Conference held in different states each

Sydney, New South Wales, Australia

The Summit Restaurant is located on Level 47 of Australia Square and boasts an amazing 360 degree view of Sydney through floor to ceiling windows. Capacity for 375 exclusively along with our Orbit Lounge Bar for 180 people cocktail style.Key Responsibilities:- Coordinate the Events Department- Manage all aspects of the sales and coordination process for clients- Maintain and strengthen relationships with all clients- Provide Business Development strategies for the company- Coordinate all events and communicate with relevant departments- Coordinate event logistics on site­ operationally- Achieve sales targetsKey Achievements:- Implemented new policies and procedures for the events department in the company- Coordinated events for Who Weekly's top 100 sexiest People, National Breast Cancer Foundation, Piper Alderman, Lavolta and many more.

Pyrmont, Sydney

Doltone House is a venue collection encompassing 4 venues ranging from the original site at Sylvania Waters, the waterfront Sans Souci venue, their premier venue at Jones Bay Wharf, Pyrmont, Darling Island Wharf, also located at Pyrmont and the newly opened venue in Hyde Park. Key Responsibilities:- Manage the coordination of various events both corporate and wedding- Communication with various departments throughout events- Coordinate sales process for new and existing clients- Maintain and strengthen relationships with clients- Achieve sales targets set by directorsKey Achievements:- Secured new and repeat business for companies such as Liquor Merchants Association of Australia, AFL NSW/ACT, Nationwide News, BT Financial Group and the Seven Network- Coordinated events for Australian Olympic Committee, ARIA #1 Chat Awards, Access NSW AGM & Business Events Sydney Launch as well as assisting with high profile weddings.

Sydney

Decorative Events (DE) specialise in design and decor for various events throughout New South Wales, specifically the Sydney market. Their decorative designs are innovative and stylish for all types of events from corporate cocktail parties to weddings. DE have recently expanded to offer custom exhibition stands and decorative hireKey Responsibilities:- Preparing and following up Quotations- Administration support- Meeting with clients- Assisting on Bump in and bump outs where required Key Achievements:- Development of personal sales process- Understanding of process in event themeing

Diploma Of Event Management, Meeting And Event Planning

Subjects Studied: Event industry knowledge Hospitality colleagues & customers On-site meeting/event management service Preparing &.

Higher School Certificate, English, Maths, Business Studies, Legal Studies & Drama

Activities and Societies: 2004 - School Captain 2004 - 1999: Member of Student Representative Council 2004 - 1999: Member of various.