Ashley O. Email & Phone Number

Texas, United States

Dallas, Texas

Southlake, Texas

Responsible for driving market strategy and overall growth of Boardroom Brand through digital, social media, CRM, product and service promotions, POP, visual merchandising, public relations, and website operations for 30 salons across four states. Was in charge of increasing new and existing client retention, annual memberships, and enhancing the client referral program through various internal and external channels. Planned and executed grand opening marketing support and local events for new salons.

Grapevine, Tx

I was responsible for driving marketing strategy and sales of collectibles at 4,000 GameStop locations and 39 ThinkGeek locations. In charge of all ThinkGeek marketing - from planning all the logistics around grand opening events to driving traffic and sales once the stores were open. I worked extremely closely with the SVP of Store Operations, and also collaborated daily with other cross-functional teams, including merchandising, finance, creative, and agency partners. Supervised direct reports to ensure prompt and accurate delivery of weekly reports, promotion roll-out schedules, program overview decks, and post-audit summaries.

Grapevine, Texas

Executed national multi-million dollar advertising media campaigns consisting of TV, online, print and consumer promotions for top video game releasesGenerated new ideas and opportunities to enhance campaign successManaged internal departments, publisher partners and advertising agencies to ensure alignment on all initiativesInstrumental to the success of the largest entertainment launch at the time - Call of Duty: MW3

Bryan, Texas

Independently built the client base for the newly-launched Eagle.com website and managed multiple client accounts. I was heavily involved in the creation and development of online client banners to create impactful advertising campaigns to drive their business.

Irving, Texas

I worked in brand management responsible for detailed planning and production of TV, radio, print and outdoor advertising for the Nissan South Central Region. Prepared and presented quarterly DMA presentations to dealers, as well as managed the development and direction of the Parts & Service business.

Irving, Texas

I was an integral part of the national American Airlines "I Fly" media campaign to re-brand the company. I was also in charge of weekly American Airlines Vacations ads and maintained input/art direction of the ads with the Client. Researching and analyzing the competition and conducting bi-monthly competitive reviews for the Client also fell under me.

Austin, Texas

While working on the Texas Tourism account, I analyzed daily website traffic and provided customer relationship management through website queries, conducted competitive analysis and presented them to the team monthly, as well as aided in client research initiatives.

Dallas, Texas

Gained experience on several accounts including Nissan, Kimberly Clark and Budweiser.

Bachelor Of Science In Advertising, Minor In Business Foundations Program

Activities and Societies: Social and Music Chair for Zeta Tau Alpha Sorority, Texas Advertising Group Member, Texas Tees Member - Official.

Spanish

Activities and Societies: I was fortunate to spend the summer of 2001 abroad living in Madrid, Spain studying Spanish and art.