• Strategize, develop, and execute, successful go-to-market strategy for an uncharted business segment without prior marketing support.• Collaborate with Product Management leadership to develop and implement strategic go-to-market plans, identifying market opportunities and executing new campaigns and programs to drive growth.• Oversee the development of marketing materials, including public relations activities, customer communications, social media, web content, sales tools, and event assets.• Works closely with Inside Sales and Customer Relations to optimize recovery and retention efforts• Revamped promotional strategy for customer-facing Lunch and Learn events, resulting in a significant 215% increase in registrations.• Achieved a 62% increase in user growth and a 100% increase in project submissions for a digital project submission platform.• Project manage development and launch of customer facing microsite • Monitor and report on campaign performance using data analytics and leveraged insights to optimize campaigns and inform future strategy.• Collaborate with marketing team to establish and optimize marketing processes.• Initiated and successfully launched a bi-monthly customer-facing newsletter to enhance communication and engagement with target audience.• Produces audience-targeted marketing content that aligns with segmentation strategy.

• Developed and implemented account marketing campaigns and B2B assets to support Sales and Account Service teams.• Facilitated feedback with internal and external stakeholders, collaborating with creative services, brand, digital, and other internal marketing partners.• Collaborated with internal product teams to develop and deliver end-user engagement campaigns for digital tools.• Partnered with brand, legal, product, design, and other internal teams to ensure campaigns and messaging align with corporate marketing strategy.• Utilized marketing workflow tools to generate and monitor milestones across many different platforms.• Coordinated creative and technical needs for digital enhancements for internal and external company and account web properties.• Partnered with Sales leaders and other business areas to develop customized new business opportunity and renewal presentations.• Project managed content and collateral development from conception to completion, including defining project scope, managing timelines, and working with cross-functional teams to ensure successful delivery.

• Developed and implemented quarterly marketing strategies and tactics for four retail locations and B2B wholesale side of the business, identifying best promotional opportunities based on audience, demographics, and size• Analyzed and optimized plans on an ongoing basis with a budget management of approximately $100,000 per year• Procured and managed third-party vendors for print and digital media, developing and designing general marketing collateral• Oversaw promotional item inventory and worked with CBS radio to co-promote company-hosted food drives• Monitored social media pages and generated monthly metrics, assisting with general business operations, including operational sales metrics, marketing operations, and customer acquisition• Coordinated B2B orders and deliveries for accounts in MA, CT, and RI, and performed lead generation.

• • Managed logistics for global shipping and order processing, coordinating with shippers and warehouses to ensure timely delivery and accurate documentation• Evaluated shipping methods to meet customer timelines and cost requirements, while maintaining high levels of customer service and communication• Performed data entry for expense reports, shipping details, and invoicing, while providing administrative support to the Vice President and General Manager• Coordinated internal and external communications, and assisted with accounts payable and receivable, office supply orders, and travel arrangements• Collaborated closely with sales and marketing to achieve sales goals and deliver professional customer service via phone and email.

• Assisted in hiring and training of new employees• Key Holder responsible for opening and closing • Merchandising • Responsible for ensuring the company’s daily and period goals were met • Counted cash drawers daily ensuring nightly deposits and bank drops were performed• Coordinated biannual product inventory accounting• Received and processed product shipment

• Ensured daily and period sales goals were met • Merchandising • Strong understanding of company Key Period Indicators• Assisted in opening and closing the store, ensured proper security procedures were followed • Responsible for product inventory to ensure loss prevention