Ashley Okeson Email & Phone Number

Provo, Ut, Us

Provo, Ut, Us

Key responsibilities:- Consulted programs on marketing strategy to improve cause awareness and increase volunteers- Directed weekly meetings for a team of 4 to address and delegate program questions and concerns- Performed regular SWOT analyses to determine best practices for targeting segmented audiences

Provo, Utah, United States

While working as Communications and Marketing Coordinator at Wheatley Institute, I was responsible for producing marketing materials according to the company guidelines and brand message along with researching and organizing various marketing events and promotional strategies.Key Achievements:- Coordinated with a team of 5 to implement marketing strategies including social media marketing, public and media relations, sales promotions and offline advertising to boost the reach of our research reports and increase event attendance by 75%- Identified important trends in marketing landscape for the past 2 years to rebrand our email, social media, and physical marketing- Copywrote and edited external-facing content on all platforms, producing 15+ new assets weekly- Overhauled the design and content of our website to match our new brand guide

New Jersey, United States

As a volunteer Social Media Manager, I spearheaded massive strategic changes in content marketing and organizational structure and oversaw 200+ content creators, promoting adherence to brand guidelines and posting criteria I developed.Key achievements:- Managed 20+ local social media accounts in New Jersey and New York- Facilitated development of content strategy, media planning, and social media interactions via Facebook and Instagram- Produced content calendars and daily posts for two Facebook pages, increasing follower counts by 50%- Constructed and monitored Facebook lead ads, generating over 200 monthly leads- Trained 200+ other representatives monthly on Facebook content creation, Marketplace, and Groups

As a Public Relations Teaching Assistant, I was responsible for mentoring students unfamiliar with communications strategy in order to prepare them for future careers in media monitoring, media relations, and digital marketing.Key Achievements:- Tutored students one-on-one on public relations strategy, increasing students' understanding of concepts- Graded 5+ assignments and quizzes weekly, providing personal feedback for 25+ students

Communications, Advertising, 4.0

Activities and Societies: BYU AdLab 2023-2024 BYU DancEnsemble Activities Coordinator, Choreographer, & Dancer Public Relations Student.

Summa Cum Laude, 4.0 Unweighted Cumulative Gpa

Activities and Societies: Student Body Vice President, three-time all-state choir participant, Key Club Vice President and Treasurer.