Ashley O. Email and Phone Number

Portfolio: Lancôme MYSGCampaigns: Lazada 11.11, 12.12, CNY

Shopee Malaysia• Marketing Operations copywriter for Push Notifications (PN) and Electronic Direct Mail (EDM). • Established daily quality checks and tone of voice and language according to brand guidelines.• Streamlined A/B tests for PNs and EDMs, increasing CTR and OR for platform campaigns and initiatives.• Developed Shopee's monthly buyer newsletter (A Slice of Shopee), from content creation to execution and data analysis.• Audit outgoing links (microsites and landing pages) to guarantee accurate messaging and smooth customer experience.• Redesigned and empowered PN content submission flow by introducing ChatGPT.• Optimised other copywriting tasks for microsites, T&Cs, UI/UX, external and internal messaging, etc.• Supported PN & EDM execution.Shopee Poland (Sep 2021 - Jan 2022) • Strengthened Shopee's market venture into Poland as part of Marketing Ops, spearheading PN, EDM, and Product.• Steered UAT for certain product features and feature request improvements.• Executed and facilitated Product UI/UX issues, convincing relevant stakeholders and teams to form timely solutions.• Collaborated with various stakeholders regarding PN, EDM, and Product.• Performed in-depth market research and local competitor analysis.• Led onboarding & training sessions for local teams.

• Established and optimised e-commerce product listings to increase SEO visibility, drive website traffic, and increase company sales.• Spearheaded social media content calendars and strategy.• Developed digital marketing strategies and campaigns (Facebook Ads, Google AdWords).• Executed monthly sales campaigns to drive website traffic and conversions.• Evaluated product inventories and stock with suppliers, brand representatives, and warehouse teams.• Designed digital marketing collaterals (promotional banners).

• Content writer and editor for advertorials, online articles, media coverage, press releases, social media posts, and write-ups. • Spearheaded Instagram account management, doubling organic follower growth within 5 months.• Coordinated online website banners and collaboration with brands.• Developed weekly/monthly content calendar and social media.• Designed digital and OOH marketing collaterals (blog images, GDN ads, Facebook ads, Instagram posts and stories, buntings, tote bags, backdrops, flyers).• Researched property news within Malaysia and related industries such as interior design, architecture, home and furnishings, loans, financing, etc.

• English & Malay copywriter for social media copy and digital marketing copy.• Researched and strategised social media copy based on innovative and engaging content, trends, and designs.• Conceptualised product photoshoots and social media calendars according to brand's objectives to achieve engagement and/or sales.• Brands: Yoy Natura, Luvable Friends Malaysia, Pacific Baby Malaysia, Twins Baby, Tasik Villa International Resort, I Love Port Dickson.

• Copywriter and content writer for blog articles, website copy, and branding/marketing collaterals. • Video producer and editor for collaboration with Havan Clothing. • Facilitated Facebook ads, e-commerce UI/UX development, community events, content creation, product photoshoots, CRM & EDM lifecycle, and more.