Ashley Overton Email & Phone Number

-Update, audit, and maintain the Hartford Symphony website-Cultivate metadata including keywords to ensure SEO-Utilize Google Analytics and KPIs to determine the success of marketing strategies, and gain behavioral insight of website visitors-Create daily digital content and mantain a calendar for all social media platforms-Manage the re-design and rebrand of the HSO’s website and transition to the Paciolan CRM -Develop new marketing strategies based on current trends and analytics to help grow an online presence-Design and create copy for weekly email campaigns -Coordinate with all departments to generate well-rounded marketing content-Collaborate with local brands, tourism websites and influencers to promote the HSO-Manage and coordinate paid digital advertising -File and organize financial invoices for the HSO Marketing Department

Hartford, Connecticut

- Create and copy-write daily digital content, manage and maintain a calendar for all social media platforms-Develop new social media marketing strategies based on current trends and analytics to help grow an online presence- Coordinate with all departments to generate well-rounded digital media content- Utilize Google Analytics and KPIs to determine the success of marketing strategies, and gain behavioral insight of website visitors- Update and maintain the Hartford Symphony website- Design promotional graphics for events, handouts, and social media using Canva and Adobe- Maintain metadata including keywords to ensure search engine optimization- Collaborate with local brands and influencers to promote the HSO

Hartford, Connecticut

- Created promotional graphics for distillery events, handouts, magazines, flyers, and bar menus - Organized, scheduled and generated content for all distllery social media platforms- Developed new social media campaigns to expand customer base and brand awareness.- Created engaging and informative emails through Mailchimp- Used Google Analytics to measure the success of marketing campaigns

- Executed daily social media posts and promoted educational events throughout the community- Assisted in developing new marketing strategies to engage customers and create a strong social media presence- Updated and managed the Learning Express Website and created and sent intriguing email content through iContact

Chapel Hill, Nc

• Conducted operant conditioning experiments utilizing voltammetry to measure dopamine release in addiction scenarios • Provided care and handling of laboratory animals• Analyzed and coded data from research sessions• Presented findings in team meetings and research seminars • Assisted in coordinating, promoting and executing educational events in collaboration with the Museum of Life and Sciences, UNC Science Expo, and Morehead Planetarium

Chapel Hill, Nc

• Oversaw and regulated numerous research sessions on personal preference and choices • Compiled, analyzed and coded data from research sessions • Assisted in drafting and editing final research papers • Recruited subjects, filed subject information, coordinated research sessions, performed weekly office coordinator duties