Slalom is a global consulting firm focused on strategy, technology, and business transformation. In 41 markets around the world, Slalom's teams have autonomy to move fast and do what's right. They are backed by regional innovation hubs, a global culture of collaboration, and partnerships with the world's top technology providers.​​​​​

Drove growth in new rider retention, rider frequency and loyalty/love for the SoulCycle brand across ten studios in the Northern California market. Liaison between corporate marketing and regional teams.• Developed go-to-market strategy for new studio openings including market research, site visits, and consultations with community leaders/influencers, reporting insights to executive team• Led cross-functional teams to launch new class formats regionally, achieving 20% average increase in paid ridership• Advised senior marketing leadership on digital acquisition and retention programs, leading to overhaul of paid and organic social strategy• Built and managed marketing calendar and quarterly marketing plan for Northern California region, collaborating with HQ and local studio teams• Created exciting in-studio experiences and samplings to engage and retain rider community, partnering with instructors and brands including Tesla, Pressed Juicery, Joe and the Juice, and Drybar• Briefed creative team to develop in-studio and social content supporting national/regional marketing initiatives

Delivered integrated strategic campaigns with a strong shopper focus across accounts including Pepsi, SC Johnson, Mini, Ego Pharmaceuticals and BP. Owned relationships between clients, suppliers and internal stakeholders, as the project lead.• Oversaw creative development, review, asset management and localization for integrated campaigns and packaging updates across multiple brands, regions and languages• Managed creative approval for all local adaptations of Beyonce World Tour collateral, ensuring adherence to global brand standards for both Pepsi and Beyonce across packaging, POS and all other promotional materials• Analyzed Nielsen data to identify key consumption habits among target audiences and tailor marketing tactics• Built valuable relationships with internal stakeholders, clients, partner agencies and suppliers• Briefed partner agencies on digital requirements, managing brand presence across all key platforms• Delivered large-scale experiential events for CPG brands, from conceptualization to onsite event management• Scoped and budgeted projects, working with multiple suppliers to provide solutions at various price points• Set and maintained project timelines, ensuring all approval and delivery milestones were met• Performed post-campaign analyses and presented findings to key stakeholders• Tracked competitor activity in-market and reported research & recommendations in monthly presentations• Supervised project finances, monitored billing activity and accurately forecast monthly revenue against targets

Newsy produces multi-source video news, both for owned properties and partners including AOL, The Huffington Post and Mashable. I worked with Newsy's marketing team to increase viewer retention, brand awareness, and viewer engagement.