Manage apparel & accessory departments which have seen significant growth, increasing penetration YoY & are currently accounting for ~40% of total company revenue. Drive consistent growth by creating and executing departmental strategies through product roadmaps, site experience, and identifying opportunities in the market. Lead cross-functional teams to drive YTD comps higher than total company through collaboration with internal design, product development, & planning teams to create an optimal and cohesive apparel assortment based on previous sales data, current fashion trends, & seasonal strategies that met both business objectives and the customer’s needs. Own product development for all accessory categories, including sourcing, negotiations and managing logistics. Maintained strong relationships with key vendors and attended industry trade shows. Responsible for the merchandising of the website including the full set-up of new arrival PDPs. Also, making sure the site was fully optimized by driving product placement on site, in email and in all category pages and troubleshooting any site or customer service-related issues.

Curated assortment for daily events through analyzing past sales history, current trends, and the competitive market to maximize sales. Managed and developed portfolio of 50+ vendor accounts, negotiated costs and balanced margin while delivering business goals and metrics.

Responsible for the preparation of product to the site ensuring consistency of product information through the use of departmental guidelines and ensuring that SEO benefits are maximized.

Ensured the quality and accuracy of all assigned events, including the proofing of images and copy for accuracy and consistency. Merchandised the catalog to attract customers and drive sales. Communicated with Brand Sales, Inventory Control, Graphics and Photo Studio for information needed and completed revisions in a timely manner.

Responsible for resolving all drop ship issues, including order tracking & coordinating replacements with vendors. Reported any vendor issues/assessments to the Brand Sales Team. Assisted other Member Care representatives with escalations and inquiries.