Consultant at 3M through Antenna, Inc.Responsible for the strategy, planning, execution and measurement of Marketing Automation/Lead to Revenue Management programs.

Execute inbound marketing asset building - including emails, landing pages, website pages, and calls-to-action using HubSpot.Manage and maintain internal and client websites. Build email campaigns and workflows for lead nurturing. Implement, audit, and optimize client marketing automation, CRM, and sales tools. Manage and segment CRMs and contact databases. Work with team of writers and inbound marketing consultants to grow traffic, MQLs, SQLs, and build brand equity for Denamico and clients.Train team members and clients on HubSpot tools and best practices and serve as the subject matter expert within the organization.Lead client meetings and training sessions on HubSpot’s marketing automation and CRM software.Collaborate and strategize with other team members to deliver client success and month over month improvements.Create and implement a data-driven monthly reporting process for clients
 and provide analytic insights for clients, campaigns, and internal.Remain up-to-date on HubSpot product knowledge and certifications.

As Program Coordinator I researched and wrote content for various internal and external communication vehicles, coordinated large-scale events, and served on the editorial team for the monthly, award-winning Viking magazine.

As Marketing Coordinator I researched and developed content for a variety of internal, external and client marketing communications materials, crafted company blog posts, provided copy edits to client materials, and designed various marketing collateral materials including eBooks and sell sheets. In addition, I performed company website edits; built assets for digital marketing and lead nurturing campaigns including landing pages, emails, and calls to action on HubSpot; developed and managed the agency's social media content calendar; and assisted the sales team in developing and editing presentations and proposals.

Edited 25+ articles for the newspaper's biweekly publication and occasionally contributed articles on travel and culture.