Ashley Peters

Ashley Peters Email and Phone Number

Queenstown, OTA, NZ
Ashley Peters's Location
Wanaka, Otago, New Zealand, New Zealand
About Ashley Peters

Once described as a ‘sparkplug, champagne personified, and a smiley face on wheels’, you will no doubt have fun on a ride with Ash. Since arriving in NZ in 2005, Ashley Peters has set up multiple bike organisations in New Zealand, largely focused on helping others enjoy mountain biking just as much as she does. As the founder of WORD (www.word.org.nz) Ash has created a huge community of riders through this non profit youth mountain bike organisation. With a mission to support growth through adventure, WORD rides with over 1000 rangatahi per year with 80 Instructors and 40 Assistant Instructors across Wellington, Wānaka, and Christchurch!Ash has also been instrumental in establishing the NZ Mountain Bike Instructor Qualifications with NZOIA and Skills Active. She is one of 4 people in NZ to hold the MTB Level 2 Assessor qualification and enjoys helping others become amazing instructors. As a technical expert with Adventure Mark, Ash also assists organisations around Aotearoa to develop and upskill their instructor training and safety management processes. She was put her on this planet to bring some sunshine, we’re just lucky it comes in the form of mountain biking and baked goodies.

Ashley Peters's Current Company Details
WORD - NZ Youth Mountain Biking!

Word - Nz Youth Mountain Biking!

View
Founder and CEO
Queenstown, OTA, NZ
Website:
word.org.nz
Employees:
12
Ashley Peters Work Experience Details
  • Word - Nz Youth Mountain Biking!
    Founder And Ceo
    Word - Nz Youth Mountain Biking!
    Queenstown, Ota, Nz
  • Word - Nz Youth Mountain Biking!
    Founder/ Ceo
    Word - Nz Youth Mountain Biking! Jan 2013 - Present
    New Zealand
    WORD (World Off-road Riding Department) is a youth mountain bike charity founded in 2013 on a mission to change the world one ride at a time! We provide after school programmes, holiday camps, and events for over 1000, 7-17 year old tamariki & rangitahi throughout Aotearoa. We are committed and passionate about creating awesome experiences to build youth confidence, develop new friendships, and foster a life-long love of mountain biking. www.word.org.nz
  • Adventuremark™
    Technical Expert
    Adventuremark™ Jul 2019 - Present
    New Zealand
    AdventureMark™ is New Zealand's largest adventure activity certification body. We work with over 200 operators here in New Zealand and in several countries worldwide. Our certifications are Internationally recognised as meeting the highest levels of safety in adventure activities.AdventureMark™ is a JAS-ANZ accredited and WorkSafe NZ approved Certification Body for its Blue AdventureMark™ Certification under the New Zealand Adventure Activities Certification Scheme. AdventureMark auditors are unique in that most have spent the majority of their careers running operations and managing risk in remote, high-risk environments. They are highly professional, practical, and understand the unique challenges associated with delivering adventurous activities safely. We aim to ensure safe travel for all visitors undertaking adventure tourism and activities in New Zealand, as well as providing adventure certification, adventure tourism audits, outdoor education safety audits, and event safety certification.Supported by robust auditing processes and business systems, AdventureMark™ delivers a highly professional and cost-effective auditing service, delivered by people with a passion for the outdoors.
  • New Zealand Outdoor Instructor Association (Nzoia)
    Mtb Instructor Assessor
    New Zealand Outdoor Instructor Association (Nzoia) Oct 2018 - Present
    NZOIA Assessors are among the most highly regarded, qualified and experienced people in the outdoor sector. This is the pinnacle of achievement for an outdoor instructor in New Zealand and a recognition of the highest level of competence, and the ability to judge competence in others. https://www.nzoia.org.nz/
  • Joyride- Mtb Skills Courses
    Director/Mtb Instructor
    Joyride- Mtb Skills Courses Oct 2014 - Apr 2023
    New Zealand
    We give you the knowledge to develop your skills, confidence to push your boundaries and encouragement to enjoy the ride.Over the past 5 years we have been on a journey of discovery. Through national and international instructing programmes, countless books, and chats over beers we have developed a series of mountain bike skills courses to enable you to enjoy the ride just as much as we do. We call it JoyRide. Professional, rider focused and a hell of a lot of fun.The journey of discovery continues…just as we are encouraging you to learn more, we are pushing our own boundaries. Ash has spent the last 3 years with Skills Active and NZOIA developing the NZ Mountain Bike Instructor Qualifications. This National Qualification is now available and Joyride provides instructor training as well as assessment for the qualification. JoyRide is setting the standard of riding and instructing…one ride at a time.
  • Escape Adventures Nz
    Cycle Tour Leader
    Escape Adventures Nz 2013 - 2017
    Worldwide
    A little company with a big heart. These adventurous off road cycle tours take place in stunning and interesting locations around the world. The people who join the tours are are rewarded with breathtaking scenery, local accommodation, beautiful food, and a strong sense of community. Trips touch your soul and stay in your memory forever. Destinations included Kyrgyzstan, Cambodia, Fiji, and China.
  • Bike Wellington
    Owner/Tour Guide
    Bike Wellington 2012 - Jan 2015
    Welcome to our playground! Bike Wellington runs half day and full day mountain bike tours in Wellington, New Zealand.
  • Nz Transport Agency
    National Coordinator
    Nz Transport Agency 2011 - 2012
    Wellington & Wairarapa, New Zealand
    Coordinator of the NZ Bikewise programme, a month long series of events to encourage New Zealanders to ride bikes!
  • Wellington City Council
    Event Organizer
    Wellington City Council 2008 - 2010
    Wellington & Wairarapa, New Zealand
    Coordinating outdoor programmes and events specialising in recreation. Events included the kids KiwiTri, Push Play Outdoor Festival, and Cycle into Summer.
  • Ymca Christchurch
    Youth Outdoor Instructor
    Ymca Christchurch 2006 - 2008
    Christchurch, Nz
    Outdoor Instructor for school groups and holiday programmes. Lead Instructor on week long holiday camps including ski and outdoor adventure trips. Diverse groups ranged from 8-17 year olds.
  • Ymca Christchurch
    Friday Club Facilitator
    Ymca Christchurch 2006 - 2008
    Christchurch Nz
    Friday Club is a recreation club for adults with disabilities. This social get-together for intellectually and physically disabled adults runs every week during the school term, with all kinds of activities such as swimming, arts and crafts, bowling, movies and indoor climbing. We also go on field trips to various venues around the city.

Ashley Peters Skills

Event Management Outdoor Recreation Mountain Biking Sports Marketing Event Planning Coaching Adventure Travel Social Media Social Media Marketing Sports Management Public Speaking Marketing Strategy Sports Guiding Teaching Management Youth Programs

Ashley Peters Education Details

Frequently Asked Questions about Ashley Peters

What company does Ashley Peters work for?

Ashley Peters works for Word - Nz Youth Mountain Biking!

What is Ashley Peters's role at the current company?

Ashley Peters's current role is Founder and CEO.

What schools did Ashley Peters attend?

Ashley Peters attended Victoria University Of Wellington, Northern Arizona University, Lincoln University (Nz), Colorado State University.

What skills is Ashley Peters known for?

Ashley Peters has skills like Event Management, Outdoor Recreation, Mountain Biking, Sports Marketing, Event Planning, Coaching, Adventure Travel, Social Media, Social Media Marketing, Sports Management, Public Speaking, Marketing Strategy.

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