Interim Dm, High Volume Store Manager & Talent Scout
Escondido, Ca
Management and TrainingInterim DSM• Managed fashion apparel store while developing plans to increase business and profitability.• Hired, trained, and supervised personnel.• Managed and reviewed operational budgets to identify variances and established guidelines to control expenditures.• Performed financial analysis, forecasting and business plan development. Managed P&L, general finances and payroll functions.• Monitored and controlled inventory, streamlined procedures, and improved accuracy.• Implemented improved employee training processes, in areas of sales, management, operations, and customer service.• Introduced effective employee communications programs that increased productivity, employee satisfaction and customer service.Sales, Marketing, and Customer Service• Consistently met or exceeded all personal and team sales and revenue goals• Cultivated client relationships, increasing customer satisfaction and repeat sales.• At Torrid increased comp revenue from -8% to + 16.7% in one year. Placing the store in # 9 in the company with substantial growth in Torrid Credit Card applications.• Directed marketing and advertising functions for rental and apparel stores. Created materials, performed market and competitor research, and developed effective marketing strategies.Merchandising• Developed conceptual designs and formats for merchandising materials, as merchandising manager.• Created and utilized visual displays as laid out in our weekly VPM.• Increased traffic, brand exposure, and sales through use of innovative merchandising techniques.• Prepared neighborhood marketing and grassroots materials.