Ashley Piomelli Email & Phone Number

• Responsible for developing, communicating, executing and sustaining corporate initiatives. Includes strategic planning for all revenue, business development of strategic alliances, channels and enterprise partnerships.
• Direct national sales team, national accounts program, marketing resources and sales administrative operations to deliver highly profitable growth and opportunities.
• Continually review the sales process that drives desired sales outcomes and identify areas for improvements when required.
• Provide executive oversight for the marketing team to ensure alignment with sales and successfully support revenue generation requirements
• Personally manage the RBI and Inspire Brands relationships, l achieved positive growth across their brands.

United States

• Responsible for establishing and maintaining National account relationships amongst the largest brands within the hospitality space
• Generate, develop and execute successful strategies to overachieve annual sales and profitability objectives.
• Reactivate failing markets among pivotal brands, key accounts, and global distributors.
• Collaborate with customers, installation managers, service network, & vendor partners to ensure flawless operational execution of equipment and service activities during rollouts.

• Responsible for developing & executing effective sales strategies to drive growth, achieve goals and reactivate failing markets.
• Dramatically increased customer base by establishing recognition for previously unknown product lines.
• Served as primary point of contact for all concerned in relation to product knowledge, training,inventory replenishments, product shipments, pricing, and display issues to ensure expedited problemresolutions and.
• Generated new business through networking efforts and execution of creative marketing plansimplemented within strict advertising budgetary guidelines.

Greater Pittsburgh Area

• Launched fully integrated marketing and sales program through CRM, achieving maximum marketingROI, improved efficiency, accelerated sales growth and profitability.
• Oversaw marketing budgets, operations, and logistics for units generating $11MM in sales annually.
• Planned and coordinated all aspects of U.S. tradeshows from vendor relations, booth design and set-up, product selection, packaging, and shipment, to ample production of catalogs and business cards.
• Developed and maintained brand communications including collateral, advertising creative, eventmaterials, and digital assets (websites, email, creative, etc).

Greater Pittsburgh Area

• Developed new and effective marketing strategies in order to penetrate new markets and increase newbusiness sales.
• Ranked first in sales out of seven regional sales managers for five consecutive months.
• Continuously nurtured current clients in order to develop new sales opportunities through cross selling and referrals.
• Consistently performed at 100% or above my sales quota, generating over $200,000 in revenue.

Greater Pittsburgh Area

• Recruited, trained, and managed a staff of fifteen sales professionals.
• Increased revenue by 11% during each sales segment, as compared to other sales associates.
• Organized large brand events to drive revenue and expand client base.

Greater Pittsburgh Area

• Increased clients revenue by promoting different marketing campaigns
• Enlarge client base by collecting patrons contact information for special offers and events.
• Advertise upcoming events in downtown Pittsburgh,

Greater Pittsburgh Area

• Facilitated effective sales and marketing campaigns increasing overall business revenue for the magazineand nine advertisers.
• Managed all aspects of the sales process, including identifying prospects, presenting proposals,negotiating the terms, and closing the sale.
• Maintained 50+ phone calls a day and successfully established new partnerships with vendors andpotential clients.

Morgantown WV

• Increase brand awareness by 100% in Morgantown through exposure to 18-24 year old target market
• Enlarged client base by meeting with local distributers
• Developed an efficient and intelligent merchandise distribution plan and applied it to marking the product in my region

Morgantown, WV

• Coordinated with the senior leadership on implementing all appropriate elements of companywidemarketing activities to drive attendance for both games and recruitment camps.
• Assisted with player logistics during recruitment process.
• Assisted with online marketing, social media, updating corporate web site, and market research.

Greater Pittsburgh Area

• Efficiently marketed CBS stations during major concerts
• Assisted station DJ’s at promotional events
• Assisted with multimedia promotions as well as website support
• Organized activities to be utilized at event

Morgantown, WV

• Advertised upcoming event to all WVU students
• Facilitated games and activities during Drake concert
• Distributed prizes to students who donated products for the homeless shelter
• Efficiently and effectively marketed the Pink brand WVU clothing line

Morgantown WV

• Produced and Edited different shows and commercials
• Demonstrated dedication and excellent work ethic by volunteering personal time in order to successfully complete projects in a timely manner