Ashley Poskitt Email & Phone Number

United States

- Innovating ways to further engage Penn State and THON’s alumni community with the organization- Developing two new campaigns, rebranding one campaign (to directly keep alumni involved in THON)- Strengthening four other campaigns with my team- Leading and supporting a team of three people on their projects throughout the year and collaborating on team projects

- Conducted a market analysis to determine if it would be advantageous for Dow to enter a new product market- Compiled market data, researched existing product technology, conducted VOCs, and developed recommendations that supported entering the emerging product market- Collaborated on a group project analyzing the trends using the digital analytical platform, Content Square, and formulated recommendations for web pages to improve quality of Dow’s corporate site

- Lead a committee throughout the year and during THON Weekend- Stewarded our donors through writing Thank You Cards and looking into new innovative ways- Conducted tours throughout THON Weekend and helped prepaid the script and train my committee-Conducted weekly meetings, developed agendas, organize and collect various documents

Morris Plains, New Jersey, United States

I serve customers by helping pick out and get product for them to purchase, make candy that we sell in store, restock product, weighted and packaged product, and open and closed the department.

- Invited to participate in Penn State Prime's practicum course as a part of an agency team- Developed concepts and deliverables for online advertisements such as social media, video advertisement, packaging, in-store, and other activations- Pitched an integrated marketing campaign to our client Neutrogena- Received guidance from a mentor at Assembly Global to achieve a successful final campaign

- Second in command for my captain- Aided my captain with compiling information for the committee and sorting mail for dancers- Aided dancers throughout THON Weekend and helped with any needs- Attended weekly meetings

- Aided with security during THON Weekend- Attended weekly meetings