• Owned, developed, and planned paid digital marketing strategies for all performance channels (Paid Search, YouTube, Display, Influencer marketing, Podcast marketing, and Paid Social)• Developed customer-centric communications strategies and compelling content to elevate the customerjourney and engage customers• Partnered with cross-functional teams to improve aspects of a users’ journey in order to drive downcustomer acquisition costs and improve effectiveness in all channels• Day-to-day management of campaigns across all digital channels with an emphasis on driving high-qualityusers to support aggressive growth goals while hitting CPA targets• Scaled top of funnel user growth from acquisition to activation and optimize each piece of the funnelthroughout the buyer journey• Designed and ran A/B tests to drive key customer insights and optimize a users’ journey while reportingon the true incremental impact of campaigns

• Managed budget, strategy and execution for digital marketing performance channels (Paid Search, Affiliate, Display and Paid Social Remarketing)• Led prospecting initiatives for prospective businesses across CPG & luxury retail verticals• Partnered with analytics teams to evolve attribution models to identify client growth opportunities • Managed multiple full-cycle priority and ad-hoc projects to evaluate program performance • Established revenue, ROI & KPI goals for various digital channels while tracking results to e-commerce goals• Monitored industry changes for new & existing channels/technologies to help clients hit business goals • Developed competitor tracking strategy & analysis to provide improvement recommendations for all clients

• Owned Paid Search, SEO and Display (Prospecting and Remarketing) channels • Managed promotional calendars, and budgets and communicated marketing cadence to external agencies and partners• Optimized and monitored site health and identified errors, implemented necessary re-directs• Worked with in-house graphic designers to create Display assets• Packaged and managed assets with 3rd party vendors and agencies from execution to reporting on performance to relevant team members• Pulled and recapped weekly reporting, analyzed data and contributed insights to team members• Aided in development of digital media benchmarks • Ran continuous A/B tests across Display and Paid Search campaigns• Managed invoice process