Ashley Read Email & Phone Number

Manchester, Gb

In a category full of ‘same old, same old’, we pride ourselves on being different - from the insane amount of detail and design that goes into our packaging and merch, to the playfully disruptive content we create.Our drinks are packed full of natural caffeine and focus boosting nootropics, designed to turn your grey matter technicolour. Get into your flow state, unlock your creativity, and energise parts of your brain you didn’t even know were parts of your brain.

Farringdon, London, Gb

Since joining SiS plc in 2008 I held multiple roles driving from £5m annual revenue to £65m. Part of an Executive team that delivered seven years growth at +25% CAGR, significantly out-performing category growth rate of +8%. Role oversaw design & delivery of the annual operating plan in addition to management of Marketing, Elite & Science functions.Achievements and responsibilities included• Integration of new marketing technology stack, notably Adobe & Tealium, driving +8% revenue per visit uplift in 2021 across the Group digital platforms. • Innovation programme that delivered 32% of total sales growth. Highlights included expansion into human optimisation with PhD Life & SiS Beta Fuel, proven to be the world’s most advanced fuelling system.• Drove improvement in online sales mix to 56% of total sales (FY 2020: 50%) • Management of R&D programmes in partnership with academic institutions, thought-leaders and elite partnership, underpinning brand equity and innovation growth.

Farringdon, London, Gb

Farringdon, London, Gb

Managing Director for Science in Sport plc, owners of performance sports nutrition brands, Science in Sport & PhD Nutrition. Achievements and responsibilities included:• Full P&L responsibility for the Group annual business plan.• M&A experience through the acquisition of PhD Nutrition in November 2018 with subsequent successful integration & change management programme.• Led a step-change digital expansion with online & marketplace revenue mix increasing from 32% in 2018 to 50% in 2020. • Gross Margin improvement programme delivering +2.9ppt YOY (47.7% vs. 44.8% 2019) through supply chain synergies, purchasing and commercial programmes.• Development and commercialisation of an Innovation programme delivering >£6.5m revenue in the three-year period ’18-’20 (5% Group revenue for the period).• First UK nutrition brand to move to fully recyclable packaging powder range & introduction of a novel solution to allow recycling of all bars in the range.

Farringdon, London, Gb

Led global marketing & innovation for Science in Sport. The role maximised global brand health and consistency in the execution of brand assets & product science. During this period the SIS brand grew from £9m to £20m revenue; key drivers were eCommerce and International expansion.Achievements and responsibilities included:• Responsible for setting overall brand strategy, as well as leading local country managers and teams in developing and executing individual market growth strategies including public relations, co-branded partnerships, online marketing, offline marketing and other activities to drive both brand and category awareness.• Led on the identification of all new market entry opportunities and development of brand & athlete insight to support business growth opportunities. In this period opening offices in the USA, Italy and Australia to support the ambition to be >50% International by 2020.• Managed a three-year global innovation pipeline based on athlete insight & market trends delivering a minimum of 33% of total company revenue growth each year in the period 2015-2018. Supported by an annual R&D programme into new technologies and human performance.• Managed central and regional teams in London, Milan, Melbourne and San Francisco.• Creation and development of a best-in-class creative toolkit. Ensuring category leadership in the brand equity areas of innovation, trust, quality and relevancy. • Recruitment and identification of new partnership opportunities to drive step-change growth including Manchester United Football Club, Team Sky, British Cycling & USA Cycling.

Farringdon, London, Gb

Grew revenue share of online & international channels from 26% to 49% through distributor model expansion & Amazon expansion. Achievements and responsibilities included:• Created a three year strategy and investment plan approved to PLC board level• JBP partnerships established with third partner online retailers• Negotiated & activated the recruitment of the world’s largest cycling components distributor, to distribute SiS exclusively across Europe• Managed setup of an APAC master distributor responsible for market entry and development of key sports nutrition markets including Australia, New Zealand and Japan. • Strategic review of existing global distributors and managed step-change programmes, contractual negotiation and where required termination of agreement and re-recruitment.

Hemel Hempstead, Hertfordshire, Gb

Managed activation and commercial delivery of Gatorade within the Seed Brand Division which focused on taking new brands to market and activating them in a unique and entrepreneurial way. Achievements and responsibilities included:• Activating and creating a new route to market plan for Gatorade in the UK. Working with specialist sports retailers alongside the traditional route to markets including grocery, high-street & online• Managing launch of the G-Series Pro nutrition range in the UK market including trade activation, channel strategy and agency management.• Creation, development and leadership of the UK G-Force, a team of sports nutritionists and former athletes who were recruited to drive distribution on a national scale. The team received a nomination for ‘Field Marketing Team of the Year’ in the 2012 Marketing Week Awards and the model has since been implemented in US and Mexican markets• Management of the 2012 Olympic strategy & management of relationships with Team Sky, British Cycling, Premiership Rugby & NFL Europe.

Hemel Hempstead, Hertfordshire, Gb

Key accounts included IKEA, Odeon Cinemas, Land Securities & Sainsbury's.The role developed with Project Tree, where I was appointed project manager in a strategic review concluding in the divestment of the full service vending division. Over a nine month period I led the internal communication and customer change work-stream, involving the creation of a successful communication process to move 5500 accounts from direct supply to indirect supply.

Hemel Hempstead, Hertfordshire, Gb

Within the Food Service and Leisure unit of Britvic Soft Drinks I managed an account portfolio including contract caterers, wholesalers & vending operators. The role was split between new business and existing account management requiring excellent time management skills.Whilst completing the role I worked on a internal project focused on delivery of a new customer centric strategy for the business. My role focused specifically on analysing the current experience of a new customer within Britvic and developing solutions to improve the experience in the first '40 days & 40 nights'

Leuven, Be

Field based sales representing market-leading brands including Stella Artois, Becks and Leffe. Key achievements: 1) UK Number 1 (Total 189 UK Reps) for new Inbev UK brand installations in 2008.2) UK Number 1 (Total 189 UK Reps) for Becks Vier market programme installations in 2008

Master Of Business Administration - Mba

Finance For Non-Finance Executives, Finance, General

2.1, Marketing Management (Honours)