Ashley Redd Email & Phone Number

Portland, Or, Us

New York, Us

• Responsible for leading digital activities across high-profile healthcare and pharmaceutical accounts. • Work directly with internal leadership, clients, and team to develop inspirational digital and social media strategies to help elevate our clients’ brands.• Beginning in 2022, I became a hybrid part of the paid media team, assisting with paid implementation and facilitating paid plans for various clients.• Provide day-to-day counsel to clients and advise on digital/social campaigns and tactics across the practice• Facilitate onsite content capture photo and video shoots, inclusive of interviewing KOL's at organizations for future content and website development.• Own the planning process; identify the need, lead brainstorms, and translate ideas into actionable digital strategies for clients• Develop ideas as they relate to client objectives and integrate cross-functional teams, including creative and media relations.• Managed a summer intern in 2024, assisting with onboarding procedures and conducting weekly touch base sessions to connect on workload/advise on best practices.Clients include: Nkarta Therapeutics, Novocure Advocacy, TELA Bio, Servier, Seagen, and Abbott TBI/Donor, BMS, Jazz Therapeutics

Morrisville, Nc, Us

- Managed digital and social presence for clients to ensure a consistent and compelling brand voice, along with strategizing paid recommendations. Clients included: Merz Aesthetics, Janssen Mental Health, Takeda Pharmaceuticals (CAN and US), Sanofi Vaccines, and Zogenix- Developed strategies and content for multiple platforms, including social media channels, websites and paid search ads- Oversaw content development among junior team members and provide feedback and strategic counsel- Created paid media strategies for both paid social media and paid digital media -- and managed execution and optimization of promoted content- Reviewed analytics, optimized content accordingly, and compiled metrics reports- Developed and managed budgets and timelines, ensuring projects stayed within scope and on schedule- Reviewed and monitored competitive brands in similar communities- Incorporated latest trends in social media and digital marketing into strategic counsel and planning for teams and clients- Identified organic growth opportunities and coordinated with teams to bring them to fruition

Clarkston, Mi, Us

- Responsible for digital media campaign tier 1 accounts (defined as high-revenue/high-strategic value) - Managed over 40% of total digital spend and upwards of 20+ campaigns - Contributed to revenue growth by providing incremental opportunities across mediums on a monthly basis -Completed optimizations and campaign strategy for goals such as CTR, CPC, CPA, CPV, Reach, Site Visits, etc. -Executed and oversaw day-to-day yield management across all campaigns and supply sources, including performance monitoring, cost management, identifying and implementing optimizations, issue identification, and escalation Measure impact and effectiveness of campaigns using quantitative and qualitative metrics to share with account lead and client-side contact - Coordinated with ad ops on ad trafficking in DCM, as well as guiding floodlight and tracking set up for net new advertiser- Worked with sales team to understand goals, address client needs, and communicate results and insights back to clients-Created reports and provided data-driven recommendations that supported optimizing campaigns towards clients' desired KPIs

Scottsdale, Az, Us

-Led a team of Digital Specialists, monitoring and building comprehensive social advertising packages -Held daily team huddles to brainstorm content creation ideas, pertinent information, and changes, and task how-to's -CrowdSourced for potential future, in-store customers for clients, as well as engaging with customers on social platforms -Responded on behalf of clients to customer reviews on platforms such as Yelp, Cars.com, Dealerrater, and Google+ -Utilized SEO/SEM strategies to drive traffic to clients' websites and blog posts

San Jose, Ca, Us

- Filed Suspicious Activity Reports using multiple programs such as Kana, ATTACK, and Norkom. - Ensured customers were in compliance with PayPal Policy as defined in PayPal’s terms of use through monitored account activity daily.

Phoenix, Us

Attended International CES 2014 as a Reporter for AZ Tech Beat. Provided continuous coverage of all events and upcoming technology.- Wrote daily stories for a tech-based online magazine - Worked directly with the editor to coordinate stories, interview CEOs and startups, fact-checked, used WordPress, Microsoft Word, and picture editing websites for stories. - Filmed video interviews with the editor and transcribed interviews. Implemented SEO/SEM to drive traffic to AZ Tech Beat's website.

San Francisco, California, Us

-Filed claims based on stolen or compromised debit and ATM card information. -Contacted merchants and vendors to gather information regarding fraudulent activity and studied ATM camera footage to verify stolen identity.

Bachelor Of Arts - Ba, Journalism

Master Of Business Administration - Mba