Ashley Richter Email & Phone Number

Victoria, British Columbia, Canada

Victoria, British Columbia, Canada

Victoria, British Columbia, Canada

As the Social Media Assistant, I joined the CRD corporate team to assist the organization's social strategy. During my time at corporate communications, I completed the following responsibilities: - Performed social media performance audits across the entire organization using Hootsuite software.- Developed a comprehensive social strategy based on performance metrics and presented findings to communication teams.- Created educational resources and governance plan for short-form video content strategy.- Wrote, storyboarded, filmed, and edited multi-channel video series promoting CRD services.- Advised other communications staff on video-creation techniques and best social practices.

Victoria, British Columbia, Canada

As the Social Media Assistant, I collaborated with the Environmental Protection and Parks Services to develop and execute a social media strategy for their federally funded summer campaign, "Charge Your Ride". The campaign aimed to promote community awareness of electric cars and electric bikes. It also featured live events where residents could test e-mobility for themselves. Here are the responsibilities I completed over the summer: - Developed a campaign strategy based on evidence-based market research.- Created and implemented a social media calendar for the Charge Your Ride summer campaign.- Acted as the videographer and photographer at live events, edited and posted content to CRD social channels.- Led a small team of summer students in developing a content marketing strategy.- Reported on campaign metrics and measured KPIs and benchmark success using Hootsuite.

Victoria Bc Canada

Victoria, British Columbia, Canada

As the social media marketing manager of SATCo, I managed the digital marketing campaigns for the company's theatre productions. My responsibilities included: - Creating content calendars for ongoing theatre productions.- Designing show posters.- Developing a brand Identity for the company.- Taking live event photos of productions.- Scheduling and posting all material on the company's social media channels.- Supervising and mentoring a social media assistant.

Victoria, British Columbia, Canada

Victoria Bc

Victoria Bc Canada