Generating new business leads & marketing for 3 divisions. Develop New product development. Use sales forecasting and strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends. Formulate, direct and coordinate marketing activities and policies to promote products and services. Using Website analytics tools. Working Knowledge of ad serving tools. Identify and qualify new business opportunities. Develop strategies for new business prospects. Strong analytical skills and data-driven thinking. Up-to-date with the latest trends and best practices in online marketing. Active and well-rounded personal presence on social media. Creative thinker with an ability to use both data and intuition to inform decisions. Demand generation marketing. Inbound & Outbound Marketing. Advise business and other groups on local, national, and international factors affecting the buying and selling of products and services. Coordinate and participate in promotional activities and trade shows to market products and services. Select products and accessories to be displayed at trade or special production shows. Prepare sales materials, presentations and demonstrations for key accounts and prospective customers. Execute research strategies designed to identify appropriate target prospects.