+ Use expert storytelling abilities to lead end-to-end content production to support marketing initiatives, including collateral, website content, blog posts, internal communications, social media posts, and promotional materials.+ Maintain a deep understanding of the finance industry and personas to map content that speaks to client’s unique product and service needs.+ Lead end-to-end graphic design for multi-media content while maintaining brand consistency in terms of style, tone, and voice.+ Analyze data and metrics to evaluate the effectiveness of community initiatives to make data-driven recommendations for improvement.Key Accomplishments:Increased organic web traffic by 87% with SEO-optimized content.Increased social engagement by 108% and quarterly campaign lead conversion by 33%.

+ Established project plans, communication plans, training, and marketing campaigns for the delivery of internal and external materials to position the organization as a leader in FinTech.+ Partnered with Customer Success, Sales, and Product teams on marketing initiatives including GTM strategies, virtual event series, internal communications, and speakership opportunities.+ Developed strategy, wrote scripting, and led the production of video interviews with clients, executives, board members, and subject matter experts for high-value, multi-media content.+ Led the launch and ongoing management of the organization’s intranet, developed guidelines and approval standards to ensure consistency across all internal communications, Key Accomplishments:Delivered high-quality content stories that grew event attendance by over 92%, increased web traffic and conversions by 54%, and were identified as touchpoints for over 72% of closed sales.Following the onset of COVID, led content development, planning, and execution of the company's first-ever, 6-hour virtual livestream event requiring simultaneous production from remote studios in LA, Des Moines, and New York.

+ Directed and executed results-driven content strategies to drove client engagement, acquisition, and retention.
+ Developed compelling and informative content across various channels (web, social media, email, newsletter, video, etc.) while optimizing for search, platform, and user experience.+ Managed content for multi-channel marketing including: corporate websites, social media channels, B2B marketing materials, email campaigns, lead generation campaigns, keynote/AV presentations and other digital communication platforms and programs.+ Wrote copy and led design for AV presentations for live events and webinars that drove thought leadership strategy.+ Developed strategy, storyboard and shot lists for dynamic video and photo shoots used to execute corporate communication initiatives.+ Managed marketing automation platforms and impelemented strategies that increased deliverability of emails to over 98%, automate manual data pulls and streamlined internal processes to improve lead generation follow up opportunities for Sales Team.

+ Managed content for multi-channel marketing including: corporate websites, social media channels, B2B marketing materials, email campaigns, lead generation campaigns, keynote/AV presentations and other digital communication platforms and programs.+ Researched and analyzed industry and market insights that inform creative concepts and strategies.+ Led day-to-day management of projects from concept to completion to increase brand awareness, deepen client engagement, drive web traffic and create sales opportunities for organization.

+ Led strategic direction for print/digital advertising, website designs, video/photo shoots, AV presentations, public relations outreach, and marketing automation campaigns.+ Executed marketing efforts and project management for conferences, exclusive VIP events, web development, graphic design, media relations, and marketing automation.+ Utilized commanding knowledge of AP style guidelines to draft and edit press and marketing materials for clients in industries including finance, medical continuing education, architecture, solar energy, legal, and hospitality.+ Served as lead client liaison on all marketing projects and represented the company at business development and community events.Key Accomplishments:Implemented a project management system to improve team collaboration and efficiency to ensure the consistent, timely, and quality production of client projects.Planned, directed, and launched a large-scale annual conference attended by 5,000+ medical professionals and earned over 1 million impressions on social media.

+ Implemented effective media relations programs for all clients requiring independent research in industries including finance, legislative affairs, and medicine. + Wrote and edited SEO-optimized press releases, strategic media pitches, articles, opinion editorials, and web copy.+ Developed public affairs strategies leveraging earned media placements, live interviews, and letter-writing campaigns to advance legislative initiatives on behalf of clients.+ Built and maintained relationships with key media members, vetted media inquiries, and prepped clients for expert interviews while cultivating collaborative working relationships with press contacts.Key Accomplishments:Earned media placements for clients in local and national media outlets including KTLA, NBC, USA Today, The Wall Street Journal, Bloomberg, and BusinessWeek.Day-to-day management of high-profile client accounts, maintaining timely production of content which garnered praise for excellent attention to detail and execution.

+ Wrote, researched and edited content for office publications including reports, opinion editorials, press releases, monthly newsletter, web copy, letters, resolutions, proclamations, and social media posts+ Attended board meetings, analyzed and reported on proposed policies and the effect on the county and constituency+ Redesigned website with fresh, innovative new look and improved functionality+ Served as a liaison for the Supervisor at events and meetings and represented theSupervisor’s legislative and policy interests before constituency, various agencies,community-based organizations, neighborhood groups and civic groups+ Oversaw internship program for district office, including training new interns andcritiquing work+ Managed the district’s Community Relationship Management system to addressconstituent concerns and assigned all cases to members of our staff and relevant county agencies/departments

+ Served as a liaison for Supervisor at events and meetings and represented the Supervisor’s legislative and policy interests before constituency, community- based organizations, neighborhood groups and civic groups+ Wrote, researched and edited content for office publications including press releases, monthly newsletter, web copy, letters, resolutions, proclamations, and social media posts+ Attended board meetings, analyzed and reported on proposed policies and the effect on the county and constituency