Ashley Reed Email & Phone Number

Mountain View, Ca, Us

Mountain View, Ca, Us

Louisville, Kentucky, Us

Play a key role in owning and administering the product vision and roadmap including the short and long-term digital experience strategy for Humana Pharmacy’s e-commerce website and mobile app.· Closely collaborate and communicate with senior leadership and business partners to develop and establish goals, objectives, OKRs (Objectives and Key Results) and strategic initiatives for the pharmacy digital experience, generating $700M per year.· Effectively leverage data and KPIs to evaluate and test assumptions, provide recommendations, and drive actions tied to business results.· Evaluate and carry out the optimization of digital product capabilities based on trade-offs between cost, speed, customer needs, strategy, and business impact.· Conducted extensive analysis into underlying root causes for voice of customer feedback, solving problems, and dispensing in-depth recommendations.

Louisville, Kentucky, Us

· Presented with 2 Humana STAR Awards for extraordinary leadership with Humana Pharmacy’s website in providing consistent E-Commerce strategy and insights.· Oversaw all aspects of the Digital Pharmacy roadmap and prioritization of the backlog.· Partnered and interfaced with business partners to prospect for and identify problems and opportunities, construct and prioritize product requirements, and epics and features.· Charged with cross-functionally management of products or solutions through their entire lifecycle by coordinating and facilitating communication between UX/design, researchers, developers, and stakeholders regarding goals, requirements, and business needs.· Served in an integral role by contributing to an increase in order volume by 16% in 2018 by optimizing and enhancing the unsecured refill experience and updating the acquisition flow for transferring prescriptions.· Functioned as a subject matter expert on digital experience, product management, evolving technology, and digital in the omni-channel ecosystem.

Northbrook, Illinois, Us

· Supervised, planned, and executed all promotional content and creative assets for the Land of Nod website - responsible for 89% of sales - Implemented and optimized a personalized shopping experience on the web by leveraging Curalate's visual commerce platform, utilizing user-generated content, shoppable images, and targeted visual campaigns to enhance customer engagement and drive conversion rates. · Performed the tracking and monitoring of ecommerce KPIs and carried out in-depth ad hoc analysis to ensure targets were met and surpassed on growth and profitability.· Led the development and curation of new landing pages for seasonal trends and designer collaborations. · Optimized onsite search, including developing processes and strategies for best practices· Charted the creation and development of reporting on results of A/B and multivariate tests.· Operated in a key capacity by certifying overall online product presentation, including photography, copy content, and other pertinent information was cohesive with overall merchandising strategy.· Devised, developed, and implemented the cross-sell and up-sell strategy for items displayed on the website to increase sales.· Carried out the maintenance of site navigation with fixed categories based on merchandising, marketing strategies, consumer shopping behavior and web analytics.· Developed an annual calendar of product launch schedules and all roadmap projects, including deadlines for cross-functional teams.· Evaluated and examined competitor’s online merchandising strategies, navigation, product presentations, promotions, and taxonomy, interpreting discoveries into executable online programs.

Niles, Il, Us

· Liaised with external agency in the development of a new e-commerce site for Tenth House Dance.· Tasked with owning, developing, and leading the implementation of marketing and social content calendar.· Selected to relocate overseas for three months to provide support with Dance Direct’s e-commerce site.· Achieved substantial success in project managing the development of annual direct mail catalogue for the United Kingdom and France.· Prospected for, identified, and pursued new suppliers and nurtured relationships with them to certify best prices, payment terms, top item selection, and product availability.· Drove the creation and development of strategies for brands, product releases, promotional offers, and advertisements.· Presided over the seasonal development of private label brand and guaranteed action plan was adhered to under brand standards and desired goals.

Chicago, Il, Us

· Generated and evaluated weekly sales reports to identify which areas needed improvement and dispensed recommendations based on findings.· Examined and assessed key performance indicators such as visits, conversion, AOV, UPT, and exit rates.· Successfully leveraged A/B testing to establish landing page templates that propelled the highest conversion rates and supported taxonomy changes that improved the customer experience.· Cooperated with the marketing team to develop content, administer product, and launch brands by developing affiliate offers, paid search, and social media opportunities to increase website traffic.· Searched for and pinpointed assortment gaps and filled them through vendor direct or marketplace vendors.· Team lead for internal search, social media, SEO, affiliates and paid search for all of apparel· Instituted a 33% increase in sales and 38% increase in margin over a 12-month period.· Efforts were recognized with a nomination for Customer Focus Award for Online Business Unit at Sears Holdings

Pittsburgh, Pa, Us

• Maintained and managed $3.5 million in inventory for all fasteners group• Monitored the minimum and maximum inventory level for all customers on a daily basis• Root analysis; find causes to service disruptions or line stoppages for customers.• Examined supplier performance to ensure and achieve customer expectations• Negotiated price breaks with vendors on decreasing/increasing usage on parts• Partnered with quality department to resolve concerns on rejections and new part requests• Managed all aspects of RFQ, and negotiated pricing for products which resulted in cost savings of over $103,057 during a 6 month period• Utilized history and forecasting reports to make inventory replenishment decisions• Responsible for both domestic and international portfolios

Bachelor'S Degree, Retailing And Retail Operations

Certificate, Digital Marketing Strategies: Data, Automation, Ai And Analytics

Associate'S Degree, Fashion Merchandising