Ashley Schroeder Email & Phone Number

Minneapolis, Mn, Us

Providence, Ri, Us

• Manages the private brands national product assortment for Center Store Grocery across four regions and 20 distribution centers. This includes partnering with the brand managers to set up new items, developing a pricing strategy nationally or regionally, and building a promotional plan to help each item succeed.• Develops a promotional plan to optimize sales while staying within budget. This includes analyzing our product assortment, evaluating previous spends and making adjustments to increase the sales lift per promotion, leveraging multiple promotional opportunities that best suits the product (IE: national selling shows, front page ads, coupon books, store specific anniversary sales, etc.). These efforts generate over 235 million dollars in sales and a 1.2% increase in market penetration.• Maintain a perceived value against the national brand equivalent items. This is accomplished via Nielsen, internal resources, competitive shopping, and by partnering with cross-functional team members.• Manages cost-increases from suppliers to ensure we are making a profit across the private brands line.• Collaborating with cross-functional team members to ensure items are in stock, our promotions are accurate, and are marketing tactics are relevant.

Eden Prairie, Mn, Us

• Managed the product assortment for the Cheese, Butter, Refrigerated Tortillas, Frozen Vegetables, Frozen Breakfast, Frozen Dessert and Sweets, and the Frozen Fruit, Toppings, and Creamers departments across 10 distribution centers for over 800 stores. This included analyzing Nielsen data, pulling ad-hoc reports, utilizing internal data sources, and acquiring innovative items and brands for stores.• Team lead for the national program March is Frozen Food Month. In this role, I assist my team in securing hot promotions, create sell sheets for the items, partner with the sales associates to promote the program to the stores, and send out the event packages to participating stores. At the end of the promotional month, I coordinate a store display contest and consumer winner contest. Both 2019 and 2020 saw record earnings with a 30-50% sales lift and both years won the Silver Penguin award from the NFRA. • Company lead for the National EXPO New Item Team. I partnered with external teams to showcase the new items in a virtual setting. The virtual setting allowed stores to order the items during the EXPO show for the first time. • Regional lead on the key new item team and for the On Trend publication. In this role, I partner with each merchandiser on innovative new items. Through the program, I promote the new items and create promotions and external communications about the new items. This program is the first chance for stores to find out about new and trending items.• Collaborated with vendors and internal team members to plan promotions and negotiate incremental sales events – generating over 11.5 million more in sales than in 2019.• Secured over $280,000 in projected annual sales by collaborating with a vendor and store liaison to convert Festival Foods frozen vegetable orders from a competitor to Supervalu. • Reduced aged inventory by 90%.• Manager to 1 employee and mentor to 4 employees.

Eden Prairie, Minnesota, Us

 Developed show runs for over 15 brands and 10,000 products. This involved selecting items for a show based off of the items’ life cycle, analyzing the value of an item against the amount of airtime needed to sell it out, merchandising a show to develop a cohesive story, and creating a sense of urgency to drive sales. Strategized contingency plans for each show related to potential loss of inventory, items over or underperforming, and identifying items to cross sell with little to no airtime. This negated rework across the company before a show aired. Maximized show sales to reach or exceed forecasted sales goals by reacting to current customer shopping patterns, adjusting item prices, and collaborating with cross-functional team members to reallocate airtime on the most profitable items throughout a show. This generated between $35,000 - $150,000 of revenue per show. Collaborated with multiple departments to ensure a successful show. This entailed communicating with the on air talent and producers about key stories, aging inventory, new strategies, and backup plans.  Partnered with the buyers and designers to ensure each show stayed true to its brand promise.

Plymouth, Mn, Us

 Built planograms across 10 categories for 143 stores to increase store traffic and gross margin. This incorporates over 700 new products and 5,200 existing products within stores varying between 8,000-35,000 square feet.. Collaborated in the conception and implementation of merchandising strategies that attract new customers, are price competitive in varying markets, and increase the final purchase order. Composed and edited store instruction manuals that communicated how to set up a fixture, how to execute a planogram, and how to perform additional department initiatives.  Merchandised store layouts for new stores, remodels, and special events by utilizing store specific information to create floor plans. These floor plans increased sales and mitigated disruptions for customers during opening hours. Developed and merchandised new fixtures by collaborating with multiple vendors. These fixtures were used for new products and merchandising strategies such as seven foot tile samples and trim material.

Minneapolis, Mn, Us

 Business Analyst role for Target Café – managing over 400 planograms based off of company initiatives, multiple buyers’ needs, item turnover, and guest insights to increase Target’s revenue and meet guest expectations. Streamlined Target Café’s business by creating new collaborative documents that are shared between internal departments. This includes a segmentation translation guide, order form templates to communicate signing quantity needs for seasonal and transition timing, and implemented identical naming conventions for new planograms. Project manager for Target India. This entails creating step-by-step training documents, conducting phone and video conferences, and reviewing the team’s work to ensure one hundred percent accuracy. Reduced the Meat department’s planograms from May 2015 to May 2016 by 40% by eliminating segmentation and creating combo planogram versions. Reduced the Produce department’s remodel store planograms by 95% by utilizing a visual adjacency, reducing segmentation, and by converting the planograms into an order guide. Resolve store issues by researching multiple internal systems and historical data; and when applicable, provide direct instructions to the stores on any further action needed. Collaborate with multiple teams in the company to update store layouts and adjacencies, develop new planograms, compose instruction manuals for 1,800 stores on how to set the upcoming changes, and provide space recommendations to ensure all stores have the correct product assortment at the right times.  Founder of a new hire peer group – where I recruit new members, develop training documents, lead meetings, and create a peer support network. Since forming this group, I have been promoted to a Mentor for two new hires. Social chair – responsible for researching, planning and coordinating all team bonding events.

Minneapolis, Mn, Us

 Responsible for reviewing and correcting vendors’ records to support the migration of data to a new internal system. Managed the setup of vendor information in Target’s internal system - allowing other teams to support the project. Coordinated the suppression of vendor inventory to ensure a positive guest experience during an internal change. Created training documents and lead employee training on new processes for eliminating and updating vendor information. Multiple departments utilized the training documents. Collaborated with vendors and provided recommendations for over 1000 failed electronic documents through the analysis of technical communication. Provided guidance to vendor questions in daily operations to aid future sales and close current orders. Ensured guest orders were invoiced in a timely manner – resulting in up to $210,000 in earnings a day. Responsible for conducting vendor order performance to prevent late shipments to the guest.

Cliché in Minneapolis, Minnesota Developed and implemented a new scheduling system with Google calendars, gathering employee information, and creating a shared calendar that was updated in real time, and only gave the owners the clearance to approve changes. Stocked floor and backroom inventory, ensured merchandise was tagged and priced correctly, and organized merchandise to create a memorable brand experience. Stylist, merchandise consultant, and model. I recommended merchandise and alterations to customers and inspired new looks by modeling store attire. Created visual merchandise displays within the store and in storefront windows to attract new customers and turnaround inventory - resulting in increased sales. Top salesperson and trusted with a store key to manage daily operations independently.  Interviewed and researched designers for original blog compositions – promoting the boutique and designers.

Fashion/Apparel Design

Bachelor'S Degree, Apparel Merchandising And Design

Education record

Education record