Ashley Scocchera Email & Phone Number

• Created and managed large-scale, strategic programs focused on customer experience and virtual customer service location launches across the U.S and Canada, reducing non-exempt attrition by 62% year-over-year (2023 to.
• Led 48 internal communications projects in 2023, generating 4.85 (out of 5 stars) average approval ratings from employees.
• Launched Chewy’s first fully virtual CS site in Phoenix, AZ in 2022, completing 300 operational tasks with 400 employees hired.
• Strategic partner to senior leaders, managing feedback and stakeholder concerns.
• Prepared data and reporting for senior leadership reviews and presentations.
• Organized and executed Lean Six Sigma events and processes to drive continuous improvement.

• Built and scaled global early career talent programs to meet growing data center staffing needs, exceeding program goals by 130% in 2021.
• Collaborated cross-functionally with AWS business teams, Community Relations, Recruiting, Human Resources, Public Relations, and Marketing.
• Monitored and reported on program goal progress to executive leadership.
• Implemented continuous improvement mechanisms such as roundtables and surveys to ensure programs were consistently effective on a global scale.

• Provided strategic internal communications support for 125K+ employees and outsourced partners working within 137 Customer Service sites in 44 countries.
• Advised and wrote key messages for senior executives globally, creating presentations, video messages, and blog posts.
• Delivered both global and regional internal campaigns to share major changes and announcements for sensitive topics, including issues related to the COVID-19 global pandemic, such as wage updates, alternative work.
• Created the strategy for over 40 COVID-related communication plans for employees in 2020.
• Represented Communications on the Customer Service 2021 COVID-19 Vaccine Task Force.
• Led a team of five communications managers covering the United States, South Africa, Latin America, and the Philippines. Four of the five were promoted between 2018 and 2020.

• Served as the first Communications Manager of Amazon’s largest virtual Customer Service organization (~20K employees).
• Collaborated with recruiting, training, and onboarding teams to hire up to 10K new employees each year.
• Built scalable mechanisms to engage a diverse, growing virtual workforce, including virtual All Hands meetings, internal social media tools, and mixed media messaging.
• Created strategic communications campaigns and content to inform and inspire employees working from home.
• Achieved Top Tier performance rating after the site consistently ranked as #1 most engaged using Amazon’s internal engagement rating system.
• Advised directors and site leaders on the most effective communication channels, key messages, and timing.

Grand Forks, North Dakota, United States

• Hired as first internal communications specialist in Amazon Customer Service, supporting ~500-person physical site.
• Responsible for creating strategic communications plans for major initiatives relating to benefits, pay, organizational realignments, leadership changes, and major initiatives impacting the location.
• Single-threaded leader of the site’s Amazon Cares program. In 2014-2015, the program partnered with 37 local organizations, raising $457K, and 10K+ in-kind donations for the community. Donations included school.
• Planned and executed employee engagement activities such as All Hands meetings, holiday parties, and company picnics. Participation rates averaged at 90% with 2K+ employees and family members in attendance.
• Achieved 98% favorability in 2015 employee survey on internal communication effectiveness.

Albuquerque, New Mexico Area

• Researched and wrote weekly news articles covering crime, local government, education, and business; Interviewed and maintained trust with sources; Coordinated projects with editors, writers, graphic designers, and.

London, England, United Kingdom

• Coordinated advertising and event planning for the British Broadcasting Corporation, the Chartered Institute for Public Relations, and M & C Saatchi Sport & Entertainment. Specialized in social media engagement and.
• Drove 40% increase in engagement on BBC Worldwide YouTube Channel.