Ashley Scocchera Email & Phone Number

• Created and managed large-scale, strategic programs focused on customer experience and virtual customer service location launches across the U.S and Canada, reducing non-exempt attrition by 62% year-over-year (2023 to 2024). • Led 48 internal communications projects in 2023, generating 4.85 (out of 5 stars) average approval ratings from employees. • Launched Chewy’s first fully virtual CS site in Phoenix, AZ in 2022, completing 300 operational tasks with 400 employees hired. • Strategic partner to senior leaders, managing feedback and stakeholder concerns.• Prepared data and reporting for senior leadership reviews and presentations. • Organized and executed Lean Six Sigma events and processes to drive continuous improvement. • Provided mentorship and development of 15 other program managers, conducting trainings on business writing and executive-level presentations.

• Built and scaled global early career talent programs to meet growing data center staffing needs, exceeding program goals by 130% in 2021. • Collaborated cross-functionally with AWS business teams, Community Relations, Recruiting, Human Resources, Public Relations, and Marketing. • Monitored and reported on program goal progress to executive leadership. • Implemented continuous improvement mechanisms such as roundtables and surveys to ensure programs were consistently effective on a global scale.

• Provided strategic internal communications support for 125K+ employees and outsourced partners working within 137 Customer Service sites in 44 countries. • Advised and wrote key messages for senior executives globally, creating presentations, video messages, and blog posts. • Delivered both global and regional internal campaigns to share major changes and announcements for sensitive topics, including issues related to the COVID-19 global pandemic, such as wage updates, alternative work arrangements, and health and safety protocols. • Created the strategy for over 40 COVID-related communication plans for employees in 2020.• Represented Communications on the Customer Service 2021 COVID-19 Vaccine Task Force. • Led a team of five communications managers covering the United States, South Africa, Latin America, and the Philippines. Four of the five were promoted between 2018 and 2020. • Established and managed the first Amazon in the Community Program for the Americas marketplace region (16 countries), resulting in 12K volunteers, 16K hours of service, $121K in donations, 230K in-kind donations, and 175 organizations supported around the world. • Developed a global intake process and mechanisms to track communication projects and measure success and effectiveness of each. • Created the long-term strategy for the launch of a new central communications tool for Customer Service’s L4+ population. • Implemented global engagement initiatives for physical and virtual employees during peak ramp, resulting in increased employee participation in internal social media channels by 300% in 2019. • Achieved 95% favorable results on 2019 survey measuring communication effectiveness in the Americas region.• Planned and executed more than 50 organizational events, including both virtual and in-persona All Hands, Town Halls, and executive meetings with an average of 2K attendees each.

• Served as the first Communications Manager of Amazon’s largest virtual Customer Service organization (~20K employees). • Collaborated with recruiting, training, and onboarding teams to hire up to 10K new employees each year. • Built scalable mechanisms to engage a diverse, growing virtual workforce, including virtual All Hands meetings, internal social media tools, and mixed media messaging. • Created strategic communications campaigns and content to inform and inspire employees working from home. • Achieved Top Tier performance rating after the site consistently ranked as #1 most engaged using Amazon’s internal engagement rating system.• Advised directors and site leaders on the most effective communication channels, key messages, and timing. • Managed a team of four direct reports, responsible for overseeing all graphic design, video production, engagement campaigns, and Amazon’s community relations team.• Led 2017 Kaizen event to deep dive and establish communication prioritization and cascade system, now used globally.

Grand Forks, North Dakota, United States

• Hired as first internal communications specialist in Amazon Customer Service, supporting ~500-person physical site. • Responsible for creating strategic communications plans for major initiatives relating to benefits, pay, organizational realignments, leadership changes, and major initiatives impacting the location. • Single-threaded leader of the site’s Amazon Cares program. In 2014-2015, the program partnered with 37 local organizations, raising $457K, and 10K+ in-kind donations for the community. Donations included school supplies, food, winter clothing, and personal hygiene products for community members in need. • Planned and executed employee engagement activities such as All Hands meetings, holiday parties, and company picnics. Participation rates averaged at 90% with 2K+ employees and family members in attendance. • Achieved 98% favorability in 2015 employee survey on internal communication effectiveness.

Albuquerque, New Mexico Area

• Researched and wrote weekly news articles covering crime, local government, education, and business; Interviewed and maintained trust with sources; Coordinated projects with editors, writers, graphic designers, and photographers.

London, England, United Kingdom

• Coordinated advertising and event planning for the British Broadcasting Corporation, the Chartered Institute for Public Relations, and M & C Saatchi Sport & Entertainment. Specialized in social media engagement and strategy.• Drove 40% increase in engagement on BBC Worldwide YouTube Channel.