Ashley Seals Email & Phone Number

Houston, Texas, United States

Strategic Communications Expertise: Acts as communications consultant across 10+ departments. Leads a team of eleven communications professionals to successfully execute public relations, communications, marketing, and outreach campaigns. Served as a project lead for the redesign of agency’s current website and oversees ongoing website audit process.Leadership & Collaboration: Hosts a biannual communications team retreat to inspire ownership of department strategies to: develop compelling stories that highlight H-GAC programs, enhance the agency video strategy, grow its social media presence, and apply corevalues into everyday agency culture.Department Systemization: Strengthens the communications department’s relationships within the agency by introducing tools such as the Asana project management platform. Encourages a servicemodel relationship that allows the team to deliver added value to each project. Creates strategy, planning, and budgeting templates. Directs the development of an online, agency-wide work request forms to increase work efficiency.Communications Expansion: Hired a multi-discipline project coordinator to better support executive-level agency initiatives as well as lay the groundwork to outsource the agency’s communications services and consulting to local governments for a fee.Financial Responsibility: Reduced external consultant fees by bringing over $1 million in digital media buying expenditures inhouse.Public Affairs: Initiated a community engagement plan in partnership to elevate the agency’s public outreach efforts and position the agency leadership as regional experts in public policy, government affairs, andregional planning.

Developed and implemented public relations, communications, marketing, and outreach strategies for agency initiatives.Convened internal staff and external partners, such as municipalities, nonprofit organizations, elected officials, and governmentagencies, to collaborate on region-wide projects and events.Managed research, planning, implementation, and evaluation of public meetings, listening sessions, and community conversations.Approved all messaging, writing, design, and video assets developed for multiple communications platforms.

Houston, Tx, United States

• Develop and manage department-wide communications plans outlining program messaging, project timelines, and measurable outcomes• Supervise the daily work of graphic designers, copywriters, and digital media coordinators using Asana• Create department processes and protocols and regularly evaluate them to maintain efficiency• Ensure all communications and marketing related materials meet agency branding and AP Style guidelines• Maintain Google Analytics and Google Campaign Manager reports• Manage all radio, digital, social media, cinema, and geotargeting media buys in local market

Houston, Texas

• Developed and maintained digital and print marketing materials using Adobe Creative Cloud applications• Managed contracts with public relations consultants and printing vendors • Served as the primary point of contact for all media inquiries• Provided staff training on branding/messaging and technical guidance to individuals managing digital platforms• Prepared and updated agendas, notes, presentations, and briefing materials for stakeholders and other related groups • Managed a print-on-demand storefront website that consisted of 80+ marketing materials• Proofread and edited all content posted to the website, blog, and social

Houston, Texas Area

• Collaborated with various departments to implement sales, development, and awareness campaigns• Developed and managed all content posted to website and social media using EpiServer and Hootsuite.• Provided creative direction and research for videos created in Adobe Premiere and Promo• Managed press release and press photo archives• Assisted with special events for young professionals group

Houston Area, Texas

• Managed company website and social media • Maintained e-marketing editorial calendar • Created all visual and written content for weekly newsletter • Supported the development of marketing and promotional materials for trade show events

• Assisted in the planning and implementation of merchandise displays • Advised clients and customers on utilization and care of merchandise • Maintained sales records for inventory control

• Managed press and media section of website • Conducted interviews for association’s monthly magazine • Proofread written materials • Assisted in the planning of continuing education seminars and events

• Assisted in the development of local charities for professional athletes • Created and managed social media accounts for clients