Ashley Souza

Ashley Souza Email and Phone Number

Boston, MA, US
Ashley Souza's Location
Greater Boston, United States, United States
About Ashley Souza

Entrepreneurial, passionate and creative product developer and branding expert with 15 years in the beauty industry. Deeply inspired by mentorship and relationship building, I strive to find a successful balance of leadership and exceptional project delivery. Driven by my belief that an innovative product has the power to positively impact lives by providing a sensorial experience that connects the mind, body and soul.

Ashley Souza's Current Company Details
Facetheory | B-Corp | Sustainable Skincare

Facetheory | B-Corp | Sustainable Skincare

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Chief Marketing Officer
Boston, MA, US
Website:
facetheory.com
Employees:
37
Ashley Souza Work Experience Details
  • Facetheory | B-Corp | Sustainable Skincare
    Chief Marketing Officer
    Facetheory | B-Corp | Sustainable Skincare
    Boston, Ma, Us
  • Arcaea
    General Manager, Brand Development
    Arcaea Apr 2022 - Present
    Boston, Ma, Us
  • Crabtree & Evelyn
    Chief Brand Officer
    Crabtree & Evelyn Feb 2019 - Apr 2022
    London, England, Gb
  • Crabtree & Evelyn
    Head Of Global New Product Development
    Crabtree & Evelyn Feb 2017 - Feb 2019
    London, England, Gb
  • Patchology
    Director Of Product Development
    Patchology Sep 2015 - Feb 2017
    Norwood, Massachusetts, Us
    Worked with Marketing to create and refine a highly differentiated, multi-year new product pipeline that drives a steady flow of newsworthy product launches in all stages from concept to on-counter. Drove creation of new product concepts that fit with consumer needs, new technologies, profitability goals and/or new business opportunities. Conducted market, competitive and consumer research to determine product/market fit for new product concepts. Managed product development timeline calendars for seasonal launch projects, with both domestic and overseas manufacturing partners. Defined and sourced innovative ingredients based on claim substantiationCreated product fact sheets / profiles to flesh out all development needs including product technologies, positioning and claims. Managed and drove all clinical testing needs to support product launches with robust and innovative claims (inclusive of sensory, clinical and biological testing). Identified opportunities to improve efficiency through rigor and discipline in the new product development process (from concept to launch)
  • Fresh
    Manager, Product Development
    Fresh Mar 2013 - Sep 2015
    New York, Ny, Us
    Responsible for ensuring the product development process is adhered to through impeccable communication, tracking critical milestones and managing each stage of the process with precisionManage A product launches (up to 36+ projects per year) from ideation to production based on the vision of the brand’s Co-founders + Global Marketing Team. Work creatively across all categories within the brand: skin care, body care, color, hair, men, home + fine fragranceManage the product development process cross-functionally with Marketing, Packaging, Purchasing, Planning and Design teams to ensure all facets of new launch requirement + on-time deliveryResponsible for evaluating lab submissions and redirection on texture, efficacy, fragrance and colorManage + drive the approval process for all submissions based on formula approval deadlinesDevelop detailed Product Profiles for new launches used for Marketing + Copy text, Packaging + Education Manuals + Press ReleasesWork hand in hand with Global Product Marketing to collaborate on new launches, brand geography, category opportunities, opportunity in the market and competitive activityParticipate in on-site laboratory innovation sessions + off-site creative brainstorming meetings with Co-foundersAct as liaison between LVMH Regulatory and our internal departments and manufacturers on regulations + testingValidate, track + respond to all product related Customer Service inquiries. Spearhead Customer Service Task Force for Product Development Team
  • Fresh
    Coordinator, Product Development
    Fresh Oct 2010 - Mar 2013
    New York, Ny, Us
    Co-manage multiple new development and reform projects from inception to production Coordinate all aspects of product development process by helping to organize, facilitate and support the PD team's projects, including new product development, existing product or process improvement and general quality assurance (QA) matters.Track NPD deadlines + work cross functionally with all global teams to ensure projects remain on trackGather and transmit to LVMH all regulatory information required for Global registration
  • Saint Laurent
    Business Manager
    Saint Laurent 2009 - 2010
    Paris, Paris, Fr
    Developed new plan of business including new/retained client outreach and special event coordinationMet or exceeded all LY goalsCoordinated trainings and education programs for client retention and sales growth
  • Chapman Construction/Design
    Marketing Assistant
    Chapman Construction/Design Sep 2008 - Nov 2009
    Newton, Ma, Us
    Developed and managed response for client request for proposalsManaged corporate and client events designed to build and maintain relationshipsDeveloped and organized marketing infromation used in brochures, proposals + presentationsMaintined marketing contact + events databases

Ashley Souza Skills

Product Development Marketing Brand Management Marketing Strategy Cosmetics Retail Beauty Industry Merchandising Sales Skin Care Event Planning Brand Development Fashion Fragrance Luxury Goods Makeup Artistry

Ashley Souza Education Details

  • Make-Up Designory
    Make-Up Designory
    Fashion Makeup Artistry
  • Bridgewater State University
    Bridgewater State University
    Communications/Public Relations

Frequently Asked Questions about Ashley Souza

What company does Ashley Souza work for?

Ashley Souza works for Facetheory | B-Corp | Sustainable Skincare

What is Ashley Souza's role at the current company?

Ashley Souza's current role is Chief Marketing Officer.

What is Ashley Souza's email address?

Ashley Souza's email address is as****@****n.co.uk

What is Ashley Souza's direct phone number?

Ashley Souza's direct phone number is +186094*****

What schools did Ashley Souza attend?

Ashley Souza attended Make-Up Designory, Bridgewater State University.

What are some of Ashley Souza's interests?

Ashley Souza has interest in Animal Welfare, Arts And Culture.

What skills is Ashley Souza known for?

Ashley Souza has skills like Product Development, Marketing, Brand Management, Marketing Strategy, Cosmetics, Retail, Beauty Industry, Merchandising, Sales, Skin Care, Event Planning, Brand Development.

Who are Ashley Souza's colleagues?

Ashley Souza's colleagues are Bilal Ahmed, Raphael Partridge, Mahesh Vasadi, Srikar Reddy Mankena, Samuel Yearsley, Priyal Sabla, Caroline Byrnes.

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