Ashley Spotts Email & Phone Number

- Collaborated between product, development, customer support, content, design, and sales teams to drive $5M+ yearly revenue across consumer and enterprise business lines- Built acquisition, nurture, engagement, and re-engagement email strategy across four behavioral health digital therapeutic products to support customer lifecycle- Guided multiple business units in identifying growth opportunities and implementing digital marketing strategies to drive lead volume and revenue- Expanded technical skills to build PowerBI dashboards and update HTML email templates

- Developed and implemented brand guidelines across three behavioral health digital therapeutic products- Managed brand refresh and execution across marketing materials, websites, content, and ads- Executed, analyzed, and optimized omni-channel paid media strategy for consumer business line of $2M+- Lead Adobe Analytics implementation across two websites

Backpacked all 2,193 miles of the Appalachian Trail from Georgia to Maine

- Managed multiple teams of 2-6 people on projects related to digital advertising and analytics implementations- Developed and implemented integrated media strategies that align to business objectives and drive value for designated KPIs- Served as a media strategy lead on top revenue-driving accounts with advertising spend totaling $5M+/year- Grew and trained team members on digital marketing through 1-on-1 and group training sessions- Wins: Increased revenue by 200% with a 20% increase in media spend over the course of a 3 year partnership, identified key search interest to grow retail sales by 76%, and completed many account restructures to increase CVR and decrease CPA.- Assisted in business development

- Strategized, executed, and optimized digital marketing campaigns across search, display, programmatic, and social channels- Worked with a variety of clients in B2B and B2C including healthcare, financial technology, real estate, SaaS, nonprofit, logistics, and retail- Analyzed cross-channel performance to deliver reporting and insights to best inform marketing and business decisions.- Performed keyword research, industry research, budget allocation, bidding, and A/B testing on ad copy, landing pages, and banners to drive results for clients based on their current goals and KPIs- Young Search Professional finalist for 2018 US Search Awards

Greater Atlanta Area

- Adapted business strategy to 42 unique accounts to effectively implement retail execution plans- Developed impactful relationships with key decision makers to strategize, monitor, and grow sales- Consulted key decision makers using sales plans, store-specific analytics, and Nielsen data to best merchandise and sell Hershey products- Improved seasonal sell through by 25.4% YoY during largest retail sales event with an 86.8% sell through of Halloween products

Greater Atlanta Area

- Applied creative writing skills to create content calendars, blog posts, and related targeted content for five accounts each month - Produced and adapted social media posts based on client preferences and key performance indicators- Exercised analytics from SproutSocial, Facebook, Twitter, and Radian6 to generate relevant and timely content

Athens, Georgia Area

- Gathered testimonials, information from travel agents, and reliable research for marketing campaigns- Executed relevant blog and social media posts for specific topics and regions- Segmented and targeted specified audiences and their interests based on analytics

Athens, Georgia Area

- Curated blog posts with relevant content for clients' websites- Managed branding across all social media platforms to appeal to researched buyer personas- Utilized inbound methodology and analytics from Google, Facebook, or Hootsuite to analyze traffic and determine successes and failures

- Served and prepared food for up to 2,000 students daily- Properly and effectively communicated with co-workers and customers- Ensured careful measures were taken when handling equipment, supplies, and food

- Coordinated with members and other lifeguards to ensure the safety of all- Maintained the facility through extensive testing and cleaning of the water- Applied CPR, rescue techniques, first aid, and swimming skills