Ashley Stokes Email and Phone Number

Led the Marketing Intelligence research for the Kinder Power Brand and Ferrero Premium Chocolate portfolio by providing advanced analytics, delivering insights and driving impact on the base business, marketing activities and shopper insights.* Developed best in class innovation tracking for Kinder Joy which continuously monitored sales, distribution, velocity, penetration and repeat.* Identified a secondary target for Kinder Joy through a comprehensive penetration analysis… Show more Led the Marketing Intelligence research for the Kinder Power Brand and Ferrero Premium Chocolate portfolio by providing advanced analytics, delivering insights and driving impact on the base business, marketing activities and shopper insights.* Developed best in class innovation tracking for Kinder Joy which continuously monitored sales, distribution, velocity, penetration and repeat.* Identified a secondary target for Kinder Joy through a comprehensive penetration analysis and consumer survey to determine sources of awareness, purchase occasions and purchase drivers.* Managed the research plan for Kinder Joy before the launch including a comprehensive Category Overview, Consumer Decision Tree and Assortment Optimization that were incorporated into world class selling stories.* Analyzed the seasonal performance of Ferrero Premium Chocolate during Christmas, Valentine's Day and Easter to support the continued growth trajectory.* Developed the Ferrero Premium Chocolate Price Pack Architecture by Channel that was utilized to inform pricing decisions, optimize the merchandising mix and identify profit opportunities.* Led the Nutella Marketing Mix to better understand the ROI of our investments and leverage the insights into our strategic planning resulting in a shift to trade funding.* Developed a category management story for Tic Tac in Convenience that integrated an In the Moment Survey, audits and ShopperSights which identified an opportunity to grow the brand in the Channel. Show less

Led the strategic global initiative of My Perfect Store to create the optimal presence of Ferrero at every point of sale, Channel and Customer in the USA market.* Identified the action standards for shelf positioning, merchandising support and seasonal presence by brand for each Channel and developed the scorecard utilized to measure the performance.* Managed monthly field audits for My Perfect Store by developing the questionnaire, identifying the stores and determining the… Show more Led the strategic global initiative of My Perfect Store to create the optimal presence of Ferrero at every point of sale, Channel and Customer in the USA market.* Identified the action standards for shelf positioning, merchandising support and seasonal presence by brand for each Channel and developed the scorecard utilized to measure the performance.* Managed monthly field audits for My Perfect Store by developing the questionnaire, identifying the stores and determining the timing and resources.* Developed the Retail Execution Training Manual which was utilized to train a new national retail broker team on category knowledge, retail standards, reporting and merchandising. Show less

Managed the Channel Development Team that provided category management, trade marketing insights and filed support to maximize brand growth in each Channel.* Developed toolbox presentations for new product launches and seasonal execution during Christmas, Valentine's Day and Easter to be customized by account.* Streamlined communication between Sales and Marketing by developing a new cross functional process when developing toolbox presentations for the field.* Led an… Show more Managed the Channel Development Team that provided category management, trade marketing insights and filed support to maximize brand growth in each Channel.* Developed toolbox presentations for new product launches and seasonal execution during Christmas, Valentine's Day and Easter to be customized by account.* Streamlined communication between Sales and Marketing by developing a new cross functional process when developing toolbox presentations for the field.* Led an initiative with a third party company to create a reporting tool that produced on demand intelligence.* Developed a Planning Scorecard to maximize the efficiency and effectiveness of merchandising activities. Show less

Provided analytical insights, identified opportunities for growth and created presentations for the Grocery team to support the initiatives of Ferrero. * Developed new and innovative scorecards to monitor and analyze business performance.* Created business reviews, line reviews, new product launch and seasonal presentations.* Analyzed post promotional events, promotional effectiveness, distribution opportunities, assortment recommendations and seasonal sell through.

Developed analytical reports based on market intelligence and sales performance to identify and communicate opportunities by Channel and Customer.* Developed an automated consumption report suite for each category that included reports on sales performance, assortment, distribution, merchandising, pricing, planning and fair share opportunity.* Worked with the Director of Customer Marketing to develop incentive programs for each brand.

Managed the relationship with Pathmark, Wakefern, Weis, Foodtown and Kings by analyzing sales performance and providing consumer and shopper insights.* Developed a comprehensive scorecard with the sales performance of each category by district and store.* Analyzed the assortment by category and identified opportunities based on the item and dollar coverage.* Identified new items and monitored the distribution and sales performance weekly.

Delivered value added analytical support to Pathmark utilizing IRI point of sale and consumer household panel data.* Created new scorecards with sophisticated analytics to track sales performance.* Analyzed the performance of all product demonstrations performed monthly in Pathmark.* Maintained and strengthened client relationships.

Developed complex programs to target competitive and loyal consumers with coupons to increase trial, increase consumption and reward consumers.* Supported $8MM in business from Reckitt Benckiser, PepsiCo, Johnson & Johnson and BIC.* Created household matrices utilizing loyalty data to target specific buyer groups.* Served as an expert on internal systems used to monitor and track coupon distribution.

Developed and executed the coupon programs for Reckitt Benckiser.* Analyzed and forecasted the weekly coupon distribution and provided recommendations to the sales team for program adjustments.* Achieved 100% on accuracy and on-time metrics for all coupon programs developed.* Created selling presentations and analyzed post promotional events for the client.