Ashley Tatum Email & Phone Number

Omaha, Nebraska, Us

Oversee marketing efforts for Seldin Company’s 20,000+ conventional, affordable, and senior housing units across 10 states. Responsible for business development efforts to achieve growth and revenue goals.Develop marketing plans and budgets for all new developments and property transitions. Coordinate and implement property marketing strategies, including branding, website creation, digital advertising, print collateral, signage, social media, reputation management, and resident loyalty. Oversee advertising and digital marketing campaigns, including PPC, social media advertising and re-marketing. Software and Technology Experience:Resman, LRO, 365 Connect, Anyone Home, Nexus, OneSite, LeaseStar, Level One, Ops Technology, YieldStar, Rooof, Uberall, Google Analytics, Costar, Rently, Knock

Developed and executed strategic and tactical marketing plans and implemented lead generating programs to drive optimal leasing and financial performance. Coordinated marketing of all new developments and property acquisitions, including branding, website creation, digital advertising, print collateral, signage, social media and online presence. Assisted in the marketing and lease-up efforts for two NAA Paragon Award-winning properties.Software and Technology:Yardi, Entrata ProspectPortal, Entrata Leasing Center, Level One, YieldStar, LRO, Ops Technology, Google Analytics

Managed over 200 tax credit units. Oversaw property operations, budgeting, capital improvements, leasing, and marketing.

Responsible for developing short and long-term marketing plans and budgets for all properties in assigned regions. Lead projects as assigned, to include regional special events, property resident events, open houses, trade shows, and fairs for the Tulsa District within budget and on schedule. Development of new processes and procedures to ensure that leasing function remains proactive and responsive to market conditions. Selected to travel as needed to oversee property due diligence, new acquisitions, lease-ups, and develop marketing programs for new property takeovers and under-performing sites.

Responsible for developing short and long-term marketing plans and budgets for all properties in assigned regions. Closely monitored weekly trends in traffic, occupancy, availability, and leasing for all communities in assigned regions. Assisted with brand recognition and management through press releases, advertising campaigns, signage, and other collateral. Lead projects as assigned, to include regional special events, property resident events, open houses, trade shows, and fairs for the Tulsa District within budget and on schedule. Selected to travel as needed to oversee property due diligence, new acquisitions, lease-ups, and develop marketing programs for new property takeovers and underperforming sites.

Ensured the efficient day-to-day running of all business operations and provided confidential administrative support to the CEO, VP of Sales & Marketing, and Chief Architect. Provided support during a time of organizational restructuring. Assisted company executives with confidential documentation and correspondence during their interview process and selection of a venture capital and private equity firm. Corresponded with attorneys, CEOs, presidents and governing board.

Education record

Education record

Education record