Ashley Tonkinson Email & Phone Number

Newark, Delaware, United States

Glassboro, New Jersey, United States

Philadelphia, Pennsylvania, United States

Develop and maintain a digital dashboard, showcasing metrics across various platforms including: email, social media, paid digital advertisements, and website traffic.Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPI’s) ensuring that all decisions are data-driven. Ensure that content is consistent across all digital channels and adheres to editorial standards, style guidelines, and digital best practices. Assist with developing and managing the calendar of digital campaigns to ensure established deadlines are met. Collaborate with direct manager to prepare and present yearly digital budget for consideration and approval by the department director. Work with direct manager to develop and implement a digital content plan, featuring press releases, story/media pitches, blog posts, white papers, external digital advertisements, speaking opportunities, thought leadership initiatives, and social media. Research and present unique and innovative digital advertising opportunities. Create social media content for LinkedIn, Twitter, and Facebook. Maintain website and optimize content and layout for SEO purposes. Build, deploy and track all email marketing campaigns including trade showcommunications, global sales, white papers, blogs, internal and external newsletters. Generate and create unique email and engagement studio campaigns, incorporating A/B testing opportunities to test, track and analyze content success. Assist in creating: unique forms, form handlers, landing pages, custom redirect links, Google Campaign URLs, and automated email responses to support lead generation efforts.Oversee state and national trade show logistics. Provide special event planning and execution support for large-scale trade show events.Assist with all departmental onboarding needs including coaching and development of new hires.

Wilmington, Delaware

Developed a coordinated marketing plan to increase awareness of Children & Families First (CFF) among current and new donors.Supported cultivation and retention of donors with Development Officers through marketing efforts and fundraising events.Distributed regular press releases and appeared on camera/radio, as needed, to represent the agency. Created and managed digital media campaigns for the end of year appeal, agency programs, and special events including targeted banner ads, Facebook ads, Comcast commercials and Constant Contact emails. Developed and designed communication and promotional materials to support the development department’s activities including annual appeals, annual reports, general branding, agency brochures, and agency newsletters.Updated and maintained brand guidelines packet including the creation and implementation of a branded slide deck. Designed and maintained the agency website, along with social media channels. Executed and organized the largest agency fundraising event, A Taste for Art, raising over $40,000 in unrestricted revenue for the organization in 2018. Lead and organized bi-weekly committee meetings for planning and execution of fundraising events.

Wilmington, Delaware

Worked to grow the public’s awareness and affinity for MOWD both locally and nationally.Developed close relationships with key media sponsors and community leaders to ensure MOWD initiatives were positively showcased and promoted in the community. Provided leadership and direction in the development of specific marketing vehicles including event campaigns, brand identity development, direct mail, internet marketing, planned giving, and end of year campaigns. Designed, generated, and created an effective social media schedule ensuring a content balance of sponsorship recognition, general branding, promotion of events, and grant funding recognition. Created brand-specific marketing plans for annual fundraisers; 13 fundraising events per year. Developed and executed event rollout and communications strategies for the media. Managed the printing and marketing budgets for events and end-of-year campaigns. Operated as the media specialist, appearing on radio talk shows and online news platforms. Reviewed, created, and negotiated media sponsorship proposals for annual fundraisers and event sponsorships.Researched and prepared an updated media contact list. Designed and generated content for the quarterly newsletter, social media, and weekly event emails. Composed and created press releases, radio advertisements, PSA’s, and other commercial requests.Managed, monitored, and created content for the MOWD website.Interviewed, developed, and helped to organize internship program.

Wilmington, Delaware

Reached out to prospective students through telephone and email. Interviewed students one-on-one about educational goals.Toured and informed students of campus location, programs, financial aid, and school activities.Attended high school and community events as a brand ambassador to generate leads. Generated social media applications and fresh ideas to connect to overall brand image.Pitched marketing/brand content ideas for radio and tv commercials.Generated content and managed the school's Prezi account.Planned and implemented monthly orientations for 20-45 students for ground and hybrid classes.