Ashley Vose Email & Phone Number

United States

Market Research & Insights: Collaborated with the research and insights team to scope and execute first-party research including qualitative focus groups, Voice of the Customer analysis, and quantitative concept tests and conjoint studies to identify opportunities for new products and product enhancements to improve product-market fitProduct & Pricing.

Built Product Marketing Function: Established Everest’s inaugural Product Marketing function, creating go-to-market processes, messaging frameworks, and cross-functional project management trackers.Led Go-to-Market Strategy for New SaaS Solution: Spearheaded the launch of Talent Genius, Everest’s first SaaS offering, by crafting a full go-to-market.

Go-to-Market Execution: Led the GTM strategy for release cycles of process automation SaaS products and for the integration of a newly acquired process discovery SaaS productAccount Based Market Strategy: Developed ABM campaigns that increased email open rates by 8% and attributed revenue by 38%.Persona Development & Messaging: Defined customer personas.

Atlanta, Georgia, United States

Responsible for overall product positioning and Go-to-Market launch strategy for Industrial Manufacturing ERP, CRM, e-Commerce, Pay, and Business Intelligence on-premise and SaaS solutionsProduct Positioning & Market Research: Owned GTM and external positioning for ERP, CRM, and e-Commerce solutions, leveraging competitive research and customer insights to.

Atlanta Metropolitan Area

Developed AI Product Strategy for $9M Operational Savings: Created and implemented AI-driven strategies, generating cost savings by optimizing customer service processes and enhancing the customer experience.Cross-functional Collaboration for AI Opportunities: Partnered with Customer Service and Customer Experience leaders to identify opportunities to.

Greater Atlanta Area

Led End-to-End Design of Local Marketing Programs at National Scale: Drove $20.5M incremental margin through strategically designed product and pricing promotions, and segment-based value propositions, messaging, and multi-channel demand generation campaigns.Market Prioritization & Strategy Development: Informed marketing budget spending by building.

Greater Atlanta Area

Go-to-Market Lead for B2B Product Launches: Led go-to-market (GTM) strategy and execution for 60+ B2B launches across devices, cloud, IoT, and enterprise mobility products, including major launches like iPhone 8 and Apple Watch. Managed launch cycles from user story creation to post-launch analytics.Cross-functional Team Leadership for GTM Strategy.

Greater Atlanta Area

One of 3 employees chosen from 300+ applicants for a 6-month rotation out of Verizon retail sales and into corporate marketing.Go-to-Market & Lifecycle Management for 45+ Products: Managed GTM strategy and lifecycle for 45+ products and promotions impacting 6,000+ employees.Sales Enablement Strategy & Revenue Growth: Designed and executed a 60-day sales.

• Led store of 14 sales representatives to attain a 13.5% increase in quota attainment year over year & 14% increase in customer NPS resulting in ranking 225 out of 1,670 stores nationwide (Top 15%) on 2016 Retail.

• Attained an average of 170% to sales quota while leading the store in NPS by engaging in meaningful conversations, asking questions, and building rapport to discover customers’ needs & interests to recommend a total.

Current Student- Doctorate, Business Administration And Management, General

Current doctoral student at Grand Canyon University. Anticipated graduation end of 2026.

Master Of Business Administration - Mba

Graduated May 2019. Coursework in strategy, leadership, globalization, marketing, finance, pricing, HR, ethics, corporate responsibility.

Master Of Science (M.S.), Data Analytics

Graduated August 2017. Master of Science in Data Analytics with course work utilizing SQL, Python, R, SAS Enterprise Miner, IBM Watson.

Bachelor Of Science - Bs, Business Administration And Management, General