Ashley Vose Email & Phone Number

Richmond, Va, Us

United States

Market Research & Insights: Collaborated with the research and insights team to scope and execute first-party research including qualitative focus groups, Voice of the Customer analysis, and quantitative concept tests and conjoint studies to identify opportunities for new products and product enhancements to improve product-market fitProduct & Pricing Strategy: Developed product roadmaps and informed product design and pricing optimization strategies for consumer and B2B tech insurance and support products with AT&T and Verizon partnersGo-to-Market Strategy and Launches: Collaborating with marketing and client solutions teams on go-to-market, messaging, sales enablement, and communication strategies for launches

Built Product Marketing Function: Established Everest’s inaugural Product Marketing function, creating go-to-market processes, messaging frameworks, and cross-functional project management trackers.Led Go-to-Market Strategy for New SaaS Solution: Spearheaded the launch of Talent Genius, Everest’s first SaaS offering, by crafting a full go-to-market strategy—market and competitor analysis, target customer identification, customer journey mapping, and messaging. Executed demand-generation campaigns and sales enablement initiatives, achieving 2.5x the sales-qualified leads target.Demand Generation and Content Development: Led multi-channel campaign content creation across web, email, sales decks, video scripts, and social media, enhancing engagement and brand visibility. Earned “Marketer of the Month” for outstanding impact.

Go-to-Market Execution: Led the GTM strategy for release cycles of process automation SaaS products and for the integration of a newly acquired process discovery SaaS productAccount Based Market Strategy: Developed ABM campaigns that increased email open rates by 8% and attributed revenue by 38%.Persona Development & Messaging: Defined customer personas and tailored messaging to each segment, creating high-performing sales enablement content, including pitch decks, customer journey maps, and battlecards, which drove a 48% win-rate increase.Events & Digital Marketing Content: Wrote content for webinars, blogs, and social media posts for my assigned products, achieving 20% higher-than-average pipeline from webinars and a 35% above-average pipeline from blogs.

Atlanta, Georgia, United States

Responsible for overall product positioning and Go-to-Market launch strategy for Industrial Manufacturing ERP, CRM, e-Commerce, Pay, and Business Intelligence on-premise and SaaS solutionsProduct Positioning & Market Research: Owned GTM and external positioning for ERP, CRM, and e-Commerce solutions, leveraging competitive research and customer insights to guide product messaging.Sales Support: Created product guides, solution briefs, and sales decks to drive adoption and build a consistent product story across customer-facing teams.Competitive and Voice of the Customer analysis: Researcher industry and market trends, and partnered with product teams to influence product roadmaps, develop compelling value props Marketing Collateral and Content Writing: Creating customer collateral including datasheets, email content, brochures, web copy, and Press Releases. Collaborating with demand gen marketing team on thought-leadership content such as blogs, webinars, white papers, and ROI calculators

Atlanta Metropolitan Area

Developed AI Product Strategy for $9M Operational Savings: Created and implemented AI-driven strategies, generating cost savings by optimizing customer service processes and enhancing the customer experience.Cross-functional Collaboration for AI Opportunities: Partnered with Customer Service and Customer Experience leaders to identify opportunities to capitalize on AI-based efficiency improvements. Defined business requirements and collaborated with data scientists on data scoping and AI requirements.Strategic Roadmap Development and Agile Project Management: Established key KPIs, resource forecasts, and ROI calculations to design and prioritize the AI roadmap. Collaborated with project managers to influence agile sprints across developer teams to build and deploy AI models.

Greater Atlanta Area

Led End-to-End Design of Local Marketing Programs at National Scale: Drove $20.5M incremental margin through strategically designed product and pricing promotions, and segment-based value propositions, messaging, and multi-channel demand generation campaigns.Market Prioritization & Strategy Development: Informed marketing budget spending by building prioritization models to identify high-impact markets based on KPIs like competitive market share and win-loss rates, brand health, and segment performance. Shaped strategies using competitive SWOT analyses from sources such as Mintel, Numerator, financial statements, and social media.Consumer Insights through Research Partnerships: Worked with vendors to conduct qualitative and quantitative consumer research, including concept sorts and focus groups, to understand consumer needs, pain points, and brand perceptions.Local Market Promotions and Value Props: Synthesized insights from competitive and consumer research to identify target segments, design product and pricing promotions, and craft value propositions and messagingAudience Reach & Campaign Optimization: Developed targeted ad and media profiles using Neustar, Census Bureau, and Statista to optimize media tactics like paid search, social, radio, email, and app push notifications.Holistic Campaign Management and ROI Analysis: Led cross-functional teams to design, launch, and measure campaigns from ideation through post-mortem ROI analysis, collaborating with stakeholders across integrated marketing, media, sales, product, finance, and CRM.

Greater Atlanta Area

Go-to-Market Lead for B2B Product Launches: Led go-to-market (GTM) strategy and execution for 60+ B2B launches across devices, cloud, IoT, and enterprise mobility products, including major launches like iPhone 8 and Apple Watch. Managed launch cycles from user story creation to post-launch analytics.Cross-functional Team Leadership for GTM Strategy: Directed cross-functional teams, leading weekly stakeholder calls to develop launch readiness plans that included training, sales and service enablement, internal communications, call forecasts, systems testing, and real-time feedback loops using web chat and call analytics.Strategic Partnerships and Business Development: Collaborated with OEM partners including Apple, Google, and Samsung to introduce hands-on training programs, achieving a 90%+ satisfaction rate from employees.Revenue Growth Initiatives: Designed and executed equipment protection and accessory sales trials, including revamped training content, frontline positioning, and internal communications, resulting in a 102% lift in equipment protection sales and a 346% increase in accessory sales.

Greater Atlanta Area

One of 3 employees chosen from 300+ applicants for a 6-month rotation out of Verizon retail sales and into corporate marketing.Go-to-Market & Lifecycle Management for 45+ Products: Managed GTM strategy and lifecycle for 45+ products and promotions impacting 6,000+ employees.Sales Enablement Strategy & Revenue Growth: Designed and executed a 60-day sales enablement strategy for a high-priority strategic product with sales tools, internal communications, engagement programs, and incentive contests, achieving a 95% YoY revenue increase.Cross-functional GTM Leadership for Retail & Operations: Led GTM initiatives for the SE Market, conducting weekly stakeholder calls and driving frontline engagement through training, strategic positioning, and competitive differentiation tools. Conducted post-mortem analyses on key launches, using SQL and Tableau for KPI tracking and lift analysis.Customer Experience Insights for Senior Leaders: Analyzed NPS and customer feedback, providing insights and narratives for senior retail leaders, including pre-and post-launch studies for the Unlimited plan.

•Led store of 14 sales representatives to attain a 13.5% increase in quota attainment year over year & 14% increase in customer NPS resulting in ranking 225 out of 1,670 stores nationwide (Top 15%) on 2016 Retail Leaderboard Scorecard

•Attained an average of 170% to sales quota while leading the store in NPS by engaging in meaningful conversations, asking questions, and building rapport to discover customers’ needs & interests to recommend a total solution for customers

Current Student- Doctorate, Business Administration And Management, General

Current doctoral student at Grand Canyon University. Anticipated graduation end of 2026.

Master Of Business Administration - Mba

Graduated May 2019. Coursework in strategy, leadership, globalization, marketing, finance, pricing, HR, ethics, corporate responsibility.

Master Of Science (M.S.), Data Analytics

Graduated August 2017. Master of Science in Data Analytics with course work utilizing SQL, Python, R, SAS Enterprise Miner, IBM Watson.

Bachelor Of Science - Bs, Business Administration And Management, General