Ashley Weeks Email & Phone Number

Philadelphia, Pennsylvania, Us

Highlights:• Led brand & marketing strategy, content marketing, & product marketing.• Worked with the CMO to develop and refine target personas, brand positioning, messaging, value props, and build out a GTM strategy for products & services. • Developed innovative strategies and tactics to market company services that are on pace to grow revenue by 60% YoY, moving from early adopter to early majority audiences in existing markets. • Created content strategy and led execution across paid and organic channels, achieving 2023 organic social growth & engagement goals less than halfway through the year. • Evolved website and ad copy, creative, and content based on insights from audience research and A/B testing; reduced CPL by 38% and drove a 9.14x ROAS on FB, and a blended 7.67x ROAS for all channels. • Created and translated marketing objectives into clear marketing strategies, creative briefs, programs, and campaigns that aligned with company goals. • Oversaw creative strategy for all marketing channels, including organic & paid social, podcasts, trade media, trade shows, email, PR, and partnerships. • Assisted the product team with the launch of the mobile app – developing messaging, product marketing, and internal communications plan. • Conducted user research & competitive analysis alongside the product team to identify opportunities and ideate on product vision, strategy, & unique VPs. • Oversaw outside agency partners, freelance writers & designers in developing creative assets for marketing campaigns and for product, sales, & recruiting teams. • Managed and mentored assistant marketing manager, resulting in her promotion.

Philadelphia, Pa, Us

Highlights:• Owned brand strategy, positioning, messaging, and product marketing.• Applied playbook to test channels and grow revenue from $1.3M to $12M.• Led rebrand project with a top branding agency, assisting with stakeholder research and guiding brand development & strategy, naming, strategic positioning, messaging, voice & tone, visual design, and prototyping for new website. • Owned product marketing for 3 new products from ideation to launch.• Managed and directed external marketing and PR agency partners, as well as freelance graphic designers, writers, and front-end web developers.• Set creative direction and wrote copy for top-of-funnel advertising including radio spots, tv commercials, billboards, car wraps, digital & print ads, and direct mail campaigns.

Philadelphia, Pa, Us

Highlights:• Worked with the Director of Growth to define core value propositions, test messaging, and build a comprehensive GTM strategy.• Implemented a sophisticated Facebook article strategy that drove a 13.2x return-on-ad-spend (ROAS).• Conceptualized and wrote long-form content articles used in our Facebook ads that achieved an average session duration of over 4 minutes.• Designed, wrote, and managed all marketing, sales, and promotional material – including business cards, brochures, customer consultation packets, door hangers, event signage, and direct mail campaigns.

Highlights • Planned and implemented multi-channel marketing campaigns and brand strategy for an e-commerce company.• Conducted research on competitors and target audience, created buyer personas, and identified unique value proposition and brand story.• Created brand strategy and guidelines, designed new product packaging, and revamped social media marketing strategy to create a consistent brand image.• Wrote copy for product marketing emails and push notifications.

I worked with the professional services account team, assisting with market research, competitive analysis, name vetting, positioning, messaging, communication planning, and creative briefs for client rebranding projects and marketing campaigns.

Alpharetta, Georgia, Us

• Established new partnerships with local businesses and corporations.• Assisted with event planning, management, and external communications for the Clubs’ largest annual fundraising event.