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Enthusiastic award-winning designer with experience in UX and UI design, digital and interaction design, customer experience strategy, mobile and web applications, user experience, product design, e-commerce, print, marketing and account/project management.Effective and positive team player known for contributing effective creative solutions as well as technical ability. Able to give and embrace constructive criticism while working in a team environment toward a common goal.Effective listener/communicator and fast diligent learner hungry for knowledge. Productive worker under pressure and highly motivated. Able to handle multiple tasks along with client consultation and hard deadlines.Specialties: User Experience Design, Visual and Web Design, Graphic Design, Art Direction, Creative Direction, Account/Project Management, Sketch, InVision, Adobe Suite, Branding and Identity.
Deloitte Digital
View- Website:
- deloittedigital.com
- Employees:
- 8267
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Creative DirectorDeloitte DigitalSaint Paul, Mn, Us -
Associate Creative DirectorDeloitte Digital Jun 2022 - PresentUsa, Us -
Senior Product Design ManagerWayfair Dec 2020 - Jun 2022Boston, Ma, Us• Leads and manages UI design experiences for our Design System with an emphasis on visual design, micro interactions, responsive and scalable design solutions and workflows.• Works with design, content strategy and engineering to establish processes and guidelines to manage the design system.• Collaborates with product, design, development managers to maintain a roadmap and product backlog for the design system.• Presents the system’s mission and process to other groups within the larger organization.• Manages and nurtures team growth and culture by supporting engagement programs and contribution efforts.• Works cross-functionally to drive adoption of processes and methodologies in order to achieve success within broader product teams. •Demonstrates systematic design thinking with ability to design solutions that solve problems at multiple levels of scale. -
User Experience Lead, 3M.Com3M Dec 2018 - Dec 2020St Paul, Mn, Us• Shape and drive the digital pattern library and brand of 3M.com• Lead project teams and content domains• Solve problems for clients across the site experience• Design digital, service, organizational, and systems experiences• Focus on a range of digital, large-scale and complex challenges including: design leadership, structured thinking to inform information architectures and other conceptual frameworks, talent development, and business development• Champion the impact of design on everyday life at 3M• Build an understanding of the value and dynamics of client organizations, and partner with clients to drive innovation• Design elegant user experiences as well as using systems thinking and human-centered design as a source of inspiration to solve complex problems• Collaborate across disciplines to create design solutions for a diversity of industries, scales, and media• Take a large part in the design process including user research, concept development, prototyping, working with developers, and design stewardship• Review, approve and take ownership of team designs and deliverables• Build effective teaming relationships and communicate effectively in both written and verbal form -
Ux Lead - Retail And Services User ExperienceBest Buy Nov 2017 - Dec 2018Richfield, Minnesota, Us• Lead multiple designers as part of an Agile team supporting several development teams• Coordinate with other UX Leads across platforms to ensure consistency across design squads• Serve as additional UX Design support when needed• Move between designing for different platforms and fully understand the nuances between all• Responsible for designing solutions that adhere the Retail Visual Design Language, used to guide all design decisions for our Retail applications• Collaborate with other UX resources to deliver the optimal design solution based on requirements• Create screens flows and prototype artifacts when necessary• Present designs to business owners and stakeholders to ensure requirement needs are met -
Associate Director Of DesignHorizontal Integration Apr 2017 - Nov 2017St Louis Park, Mn, UsGuides design and creative direction across UI projects including company’s brand and marketing team. Works with UI designers to offer direction, feedback, and mentorship on deliverables. Leads process and deliverable optimization efforts. Participates in business development needs. -
Senior Interaction DesignerHorizontal Integration Nov 2016 - Apr 2017St Louis Park, Mn, Us• Lead client-focused digital design projects that focus on engaging digital user-experiences• Design and grow the future of Horizontal Integration's user experience design offerings• Design and deploy compelling communications, commerce and digital products for Fortune 500 companies• Work closely with UX Director to establish day-to-day strategic objectives for interactive design team• Deliver designs that exceed expectations in usability• Work closely with clients to establish digital brand, content strategy and future growth of user experience• Work closely with lead UX designers, strategists, development leads, project managers and leadership in ensuring consistency and define process• Create mood boards and deliver highly-interactive design prototypes to ensure outstanding results in usability• Mentor and grow junior design team• Work closely with sales team to identify digital products, offerings and assist in attaining new clients -
Senior User Interface DesignerHealthpartners Jul 2015 - Oct 2016Bloomington, Minnesota, Us• Lead visual design work for individual projects, including creating initial design concepts and directions, iconography and graphic imagery, coordinated color palettes, and best-practice design for usability• Create presentation-layer code for at least some of the design work• Integrate page-performance best practices for design solutions• Design app, website, and campaign pages• Work with stakeholders to create optimal solutions• Integrate research data and feedback into designs• Ensure consistency of visual design elements and visual identity within individual pages and applications• Communicate design rationale to stakeholders• Work with User Experience, Product Managers, Marketing, and business stakeholders on project requirements• Create design solutions that integrate business, Product, and User Experience requirements• For some projects, act as the User Experience Project Lead, managing the project schedule and approvals for the User Experience team deliverables• Prepare all visual design documents, write guidelines, and document design decisions• Create style guides, including the integration of guidelines from interaction designers• Provide input and support for user research and usability test plans. Apply results of research to designs• Ensure that user requirements are carefully balanced relative to the technical constraints and business requirements• Create solutions designed to scale and grow over time, as the functionality and content matures and as user requirements evolve• Provide input and support for User Experience team members pertaining to visual design• Contribute to the development of best practice standards, deliverable standards, and process improvements -
Senior Ui DesignerBest Buy Oct 2013 - Jul 2015Richfield, Minnesota, UsWork in a dynamic environment with diverse, customer-facing project and product teams in the development of intuitive and elegant user interfaces. Develop and mature concepts through the full life cycle from inception, and sketches, through implementation. Apply expertise to enhance and enrich the user experience and/or aesthetics of Best Buy's image and its client solutions through the creative use of color, photography, type, and layout.• Design the end-to-end user experience for multiple products/projects in a fast paced environment• Translate conceptual ideas (business needs and user goals) into intuitive and engaging experiences• Work alongside developers to maintain design consistency throughout implementation• Collaborate with program managers, product managers and developers to estimate scope and adjust priorities• Participate in user research• Visual interface design• Promote design thinking and advocate design principles and best practices• Partner with product and business leaders to define UX strategy • Drive visual direction and strategy for prototyping and pilot efforts -
Creative Lead | Best Buy MobileBest Buy Aug 2012 - Oct 2013Richfield, Minnesota, UsServe as a group leader in the following areas: • Consistency amongst partner sites as it relates to BBY • Product platform and promotional design management• Design support for a variety of BBY commerce initiatives• Current trends in web design and user-friendly web astheticsPartner with Copy Lead in the creation of audience profiles and branding style guides across all partner sites.Ensure adherences to business and partner requirements for site branding, product imaging specifications, and site customizations.Provide design guidance and deliverables for honing user-friendly aesthetics across the site platform.Work with complimentary WL teams to provide necessary component visuals to guide development and follow up with validation of successful implementation.Conduct Quality Assurance testing and validation for design during web deployment processes.Anticipate and analyze projects and tasks coming from WL teams to ensure that present and future design-related workloads are accounted for.Work with Traffic Manager and co-managers to craft and prioritize workload and delegate to reporting designers. -
Owner, Art DirectorThe Freeport Agency Aug 2011 - Aug 2012I am a freelance art director and graphic designer with over 5 years of professional experience. I have delivered award-winning solutions for a variety of challenges, from interactive web-based applications to corporate branding. I have a wide-array of experience designing for top brands such as Microsoft, Kodak, Life Time Fitness, and Thomson Reuters. No matter how big or small, I am always interested in receiving exciting new design challenges.
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Art DirectorLifetime Fitness Nov 2010 - Dec 2011Deliver Life Time branding, experience and messaging across all interactive and print properties – digital brand, mobile, e-mail marketing, online advertising, collateral and direct mail.Work to grow our integrated interactive strategy and drive the world’s largest health focused community and brand messagingAssure Life Time Fitness brand design processes and corporate standards are maintained at all times in any and all digital and print media.Work with a team of design professionals from concept to execution in superior online strategies, initiatives and solutions.
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Interactive DesignerDigital River Jan 2010 - Nov 2010Minnetonka, Mn, UsCreate and develop e-commerce and e-marketing solutions for clients of large brands to small web entrepreneurs. Use marketing tools and technologies such as paid search, affiliate marketing, free-trial optimization, contextual advertising, e-mail optimization and social networking.Create and develop innovative e-mail marketing campaigns identifying the best creative and messaging to provide the client with optimal results.Use the most recent consumer research and online use to design ads that pull as much traffic as conceivably possible.Take multiple approaches to maximize free trial from opt-out trials to optimizing download install and product usage rates, to in-product messaging. Continuously work with programs that are live in 80 countries and 25 languages. -
Web DesignerFindlaw, A Thomson Reuters Business May 2006 - Jan 2010Eagan, Minnesota, UsConceptual creation and production of innovative interface and rich media designs within FindLaw's web services group. Interactive project development and participation in strategy, concept, information architecture and client interaction. Responsible for managing the team’s design pipeline and executing on-time and on-budget delivery of both internal and client focused work. Works in a fast-paced creative environment that requires strong conceptual thinking and a clear understanding of delivering web-based design that dovetails with creative strategy, client branding and web best practices.
Ashley Willis Skills
Ashley Willis Education Details
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University Of Minnesota DuluthGraphic Design
Frequently Asked Questions about Ashley Willis
What company does Ashley Willis work for?
Ashley Willis works for Deloitte Digital
What is Ashley Willis's role at the current company?
Ashley Willis's current role is Creative Director.
What is Ashley Willis's email address?
Ashley Willis's email address is aw****@****ion.com
What is Ashley Willis's direct phone number?
Ashley Willis's direct phone number is +161221*****
What schools did Ashley Willis attend?
Ashley Willis attended University Of Minnesota Duluth.
What skills is Ashley Willis known for?
Ashley Willis has skills like Web Design, User Experience, Adobe Creative Suite, Email Marketing, Interaction Design, Graphic Design, User Interface Design, Online Marketing, Information Architecture, Photoshop, Art Direction, Branding And Identity.
Who are Ashley Willis's colleagues?
Ashley Willis's colleagues are Ezekiel Bugre, Alex Campbell, Alfonso Jimenez Ramos, Michael Hankel, Vikas Kumar, Artur Kępczyński, Saie G..
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