At the heart of every successful brand is a captivating story, and I am passionate about crafting narratives that resonate globally and locally to drive results. I believe in the power of strategic brand evolution and the ability to transform customer experiences through innovative marketing and sales solutions. My approach is guided by prior experiences in marketing, operations, and sales that informed my commitment to collaboration and a drive to exceed expectations, all while maintaining the highest standards of integrity and creativity.With extensive experience in global marketing, brand management, digital marketing, customer experience, and culinary marketing, I specialize in developing comprehensive strategies that bridge cultures and markets. My expertise lies in global brand governance, digital transformation, customer experience and engagement, and culinary innovation, underpinned by my ability to lead cross-functional teams across continents. I excel at nurturing brands and executing localized strategies that effectively target diverse customer bases.Throughout my career, I have successfully spearheaded key initiatives such as leading brand evolution efforts for a multibillion dollar global company and establishing digital strategies that have significantly improved customer engagement. I have managed multimillion-dollar advertising budgets while driving substantial growth and market share gains in diverse markets. My inclusive leadership has been pivotal in transforming loyalty programs and launching projects that align with strategic growth opportunities in international and domestic arenas. Moreover, my work has been recognized for promoting brand stories across various media and for seeding AI advancements into marketing practices.I am dedicated to leveraging my global marketing prowess to bring innovative solutions and strategic insights to organizations aiming for growth and brand differentiation. Having worked in sales and operations previously, I champion cross-functional collaboration that can achieve the most for the total organization. Whether advising on cutting-edge marketing strategies or fostering a culture of collaboration and excellence, my goal is to drive impactful results for your organization.Let's connect to explore how we can elevate your brand and customer experience to new heights.
Wingcraft Llc
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Vice President Marketing And SalesWingcraft LlcBoise, Id, Us
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Sr. Director Marketing Global Brand, Digital, CulinaryLamb Weston May 2023 - Nov 2024Eagle, Id, Us -
Sr. Director Marketing - Digital, Customer, CulinaryLamb Weston Aug 2021 - May 2023Eagle, Id, UsLead US and International Digital, Customer, and Culinary Marketing -
Sr. Marketing Director - Digital, CustomerLamb Weston Feb 2021 - Aug 2021Eagle, Id, UsLead US and International Digital and Customer Marketing -
Global Marketing DirectorLamb Weston Nov 2016 - Feb 2021Eagle, Id, UsLead Global Chain (US & International) and International Foodservice and Retail Marketing -
Global Marketing DirectorConagra Foods Lamb Weston Jun 2014 - Nov 2016
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International Marketing ManagerConagra Foods Lamb Weston Aug 2011 - Jun 2014
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Manager In TrainingCostco Wholesale Japan Nov 2010 - Aug 2011
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Mba 2010University Of Washington Business School Aug 2008 - Jun 2010Seattle, Wa, Us -
Lamb Weston Marketing Analyst InternConagra Foods Jun 2009 - Sep 2009Chicago, Illinois, Us• Mined internal and external databases, analyzed data using standard statistics, and prepared five year sales trend analysis report on the firm’s portfolio of products (over 2000 SKUs) and direction of the business. Made strategic recommendations to boardroom of executive management, whom immediately gathered information to execute first recommendation on reporting. Also caused major industry reporting agency to call board meeting to reevaluate reporting standards and practices.• Designed and created a new product tracking dashboard report to help manage new product launches. Tracker also included competitive rankings to motivate sales force. Developed questionnaire to collect broker key performance indicators.• Improved Asian integration plan for 19 cross-functional teams by adding Gantt Charts for visual identification of tasks and overall project progress. -
Assistant Sales ManagerOkaya (U.S.A.), Inc. Oct 2006 - Aug 2008• Negotiated $1K~$5MM sales contracts (totaling over $15MM, which is ~20% of office sales) in English and Japanese with purchasing agents and engineers at Toyota.• Presented to and negotiated with automotive-related companies (Toyota, Hino, Subaru Indiana of America) to meet pricing, delivery schedules, and engineering requirements for imported and domestic capital equipment projects; this also included translating engineering drawings and active interpretation at meetings.• Co-managed Okaya USA’s largest just-in-time tooling warehouse ($2MM inventory), analyzed inventory data versus usage data to recommend improved order quantities and safety stock levels, improved process and procedures for inventory management and documentation to effectively reduce Okaya USA’s and customer’s loss exposure during supply crises.• Project managed a $1.1MM localization project for a new customer, which resulted in a subsequent project. Coordinated Japan-based and US-based manufacturers to resolve incomplete drawing specifications, troubleshoot programming and ladder logic issues, and clarify customer requirements.
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Sr. Research AnalystAc Nielsen Bases 2005 - 2006Us• Forecasted volume potential with proprietary modeling software and Excel for new and repositioned product introductions after gathering, reviewing, and analyzing market data and marketing plans. Clients included top global brands in beverages, food, confectionary, and paper products. Supported revenue growth of 15% working on over $1.4MM in business.
Ashley Wingert Education Details
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Uw Foster School Of BusinessAsian Markets -
Shanghai Jiao Tong UniversityInternational Business -
University Of PittsburghBusiness Marketing -
Nanzan UniversityAdvanced Japanese Language
Frequently Asked Questions about Ashley Wingert
What company does Ashley Wingert work for?
Ashley Wingert works for Wingcraft Llc
What is Ashley Wingert's role at the current company?
Ashley Wingert's current role is Vice President Marketing and Sales.
What schools did Ashley Wingert attend?
Ashley Wingert attended Uw Foster School Of Business, Shanghai Jiao Tong University, University Of Pittsburgh, Nanzan University.
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