Ashley Witz Email & Phone Number

Charlotte, NC, US

• Oversaw the launch of 7 innovative new cloud-based enterprise SaaS marketingproducts powered by Salesforce Marketing Cloud
• Ongoing recruitment and management of various technical and creative positionsto build the Marketing Automation team from the ground up.
• Responsible for managing an aggressive timeline and meeting revenue goals.
• Fulfilling the roles of Creative Director, Project Manager, Subject Matter Expert, andother roles while hiring is ongoing

• Design and execute digital marketing campaigns for 35+ dealers and largedealer groups. Avg. retention of 100% across all of my accounts.
• Create and manage database for tracking monthly deliverables and accountdetails for all Activator and Prime dealers for the Marketing Services team.
• Work with leadership to transition Marketing and Field Services to HubSpotand develop dashboards for use by all teams and leaders.
• Design and code all digital assets for the Marketing… Show more
• Design and code all digital assets for the Marketing Services team. Designcustom hero images for seasonal and dealer-requested emails.
• Working with Product, Compliance, and Development teams on our retoolinginitiative. Designing our initial journey emails and identifying KPIs. Show less

Charlotte, North Carolina Area

• Report directly to the Senior Director of Marketing Communications.
• Manage and monitor marketing projects and deliverables.
• Develop and deliver effective marketing analysis and reports to facilitate improved marketing performance.
• Manage social media strategy and execution.

Norfolk, Virginia

• Report to the Marketing Communications & Creative Director, expertly lead marketing communication team members, and work collaboratively with all members of the marketing team and outside vendors
• Develop and write marketing collateral including product and sales sheets, website and print content, email campaigns, customer newsletters, web and print advertising, and other marketing copy
• Contribute to design of print and online ads, sales collateral and other marketing pieces, and to… Show more
• Contribute to design of print and online ads, sales collateral and other marketing pieces, and to the development of marketing and lead generation campaigns
• Coordinate marketing communications and lead generation activities across a team
• Oversee the process to manage inbound and internal leads for effective sales follow-up

Norfolk, Virginia

• Marketing/Digital Content Coordinator for the Dominion Enterprises recreational brands (RV Trader, Cycle Trader, ATV Trader, PWC Trader, Snowmobile Trader, Aero Trader, and RV Web Services).
• Responsible for content development and oversight of: public relations, press releases, blogs, dealer & consumer newsletters, internal communications, training materials, sales collateral, and other marketing materials.
• Served as project manager for all marketing activities and designs. Managed… Show more
• Served as project manager for all marketing activities and designs. Managed a marketing project grid with over 200 projects.
• Served as project manager for all email marketing strategic initiatives. Worked alongside the email marketing developer to launch over 40 automated email campaigns. Our campaigns saw unprecedented success.
• Responsible for strategy and management of all social media channels for all 7 brands. Channels included: Facebook, Pinterest, Twitter, YouTube, Instagram, LinkedIn, and Google +. Our social media channels saw a 300%.

• Served as product manager for the ella® relaunch in the US.
• Responsible for oversight/execution of all marketing elements of the ella® launch including campaign planning, promotional materials, and forecasting.
• Worked alongside launch team members and sales reps, coordinated weekly status meetings.
• Developed relevant analytical tools for monitoring initial launch success, utilized information gathered to assist in creation of monthly/yearly product forecasts.
• Our team… Show more
• Our team generated unprecedented success during the relaunch, reaching over 500% of our goal in month one sales. Show less

Charleston, SC

• Created/executed launch plans for seven oral contraceptive products.
• Created/presented 2013 and 2014 Marketing Annual Plans including an in-depth analysis of the industry, competition, market research, launch plans, and all other relevant marketing activities.
• Interfaced with all Afaxys vendors in development/execution of over 200 marketing projects including journal ads, multiple websites, PR planning, brand plans, product photography and all other marketing activities.
• Served… Show more
• Served as a member of the Launch Management Team for all products and presented recent findings, project statuses, and marketing needs at monthly meetings with key executives.
• Assisted Sales team with all needed sales data analysis, developed intricate reports analyzing sales success for all launched products across a vast customer base.

Charleston, South Carolina Area

• Supported marketing, operations and other business functions as necessary with data analysis and report generation.
• Responsible for monitoring/execution of the marketing budget and project timelines.
• Interfaced with sales team and attended trade meetings to identify opportunities to promote product sales.
• Developed and improved necessary computer skills for project management, approval processes, etc.
• Identified a need for advanced analytical processes/tools and created… Show more
• Identified a need for advanced analytical processes/tools and created various databases including a seven-product forecasting model.

Charleston, SC

• Trained alongside the Afaxys Pharmaceuticals Asst. Product Manager and Marketing Director.
• Assisted in management/execution of conference exhibition plan.

Rock Hill, SC

• Worked alongside the Marketing Director
• Assisted the Homeless Task Force with all marketing and event needs
• Attended fundraisers on behalf of United Way