• Oversaw the launch of 7 innovative new cloud-based enterprise SaaS marketingproducts powered by Salesforce Marketing Cloud• Ongoing recruitment and management of various technical and creative positionsto build the Marketing Automation team from the ground up.• Responsible for managing an aggressive timeline and meeting revenue goals.• Fulfilling the roles of Creative Director, Project Manager, Subject Matter Expert, andother roles while hiring is ongoing

• Design and execute digital marketing campaigns for 35+ dealers and largedealer groups. Avg. retention of 100% across all of my accounts.• Create and manage database for tracking monthly deliverables and accountdetails for all Activator and Prime dealers for the Marketing Services team.• Work with leadership to transition Marketing and Field Services to HubSpotand develop dashboards for use by all teams and leaders.• Design and code all digital assets for the Marketing… Show more • Design and execute digital marketing campaigns for 35+ dealers and largedealer groups. Avg. retention of 100% across all of my accounts.• Create and manage database for tracking monthly deliverables and accountdetails for all Activator and Prime dealers for the Marketing Services team.• Work with leadership to transition Marketing and Field Services to HubSpotand develop dashboards for use by all teams and leaders.• Design and code all digital assets for the Marketing Services team. Designcustom hero images for seasonal and dealer-requested emails.• Working with Product, Compliance, and Development teams on our retoolinginitiative. Designing our initial journey emails and identifying KPIs. Show less

• Report directly to the Senior Director of Marketing Communications.• Manage and monitor marketing projects and deliverables. • Develop and deliver effective marketing analysis and reports to facilitate improved marketing performance.• Manage social media strategy and execution.

• Report to the Marketing Communications & Creative Director, expertly lead marketing communication team members, and work collaboratively with all members of the marketing team and outside vendors• Develop and write marketing collateral including product and sales sheets, website and print content, email campaigns, customer newsletters, web and print advertising, and other marketing copy• Contribute to design of print and online ads, sales collateral and other marketing pieces, and to… Show more • Report to the Marketing Communications & Creative Director, expertly lead marketing communication team members, and work collaboratively with all members of the marketing team and outside vendors• Develop and write marketing collateral including product and sales sheets, website and print content, email campaigns, customer newsletters, web and print advertising, and other marketing copy• Contribute to design of print and online ads, sales collateral and other marketing pieces, and to the development of marketing and lead generation campaigns• Coordinate marketing communications and lead generation activities across a team• Oversee the process to manage inbound and internal leads for effective sales follow-up• Organize and maintain all collateral and distribution of material Show less

• Marketing/Digital Content Coordinator for the Dominion Enterprises recreational brands (RV Trader, Cycle Trader, ATV Trader, PWC Trader, Snowmobile Trader, Aero Trader, and RV Web Services).• Responsible for content development and oversight of: public relations, press releases, blogs, dealer & consumer newsletters, internal communications, training materials, sales collateral, and other marketing materials.• Served as project manager for all marketing activities and designs. Managed… Show more • Marketing/Digital Content Coordinator for the Dominion Enterprises recreational brands (RV Trader, Cycle Trader, ATV Trader, PWC Trader, Snowmobile Trader, Aero Trader, and RV Web Services).• Responsible for content development and oversight of: public relations, press releases, blogs, dealer & consumer newsletters, internal communications, training materials, sales collateral, and other marketing materials.• Served as project manager for all marketing activities and designs. Managed a marketing project grid with over 200 projects.• Served as project manager for all email marketing strategic initiatives. Worked alongside the email marketing developer to launch over 40 automated email campaigns. Our campaigns saw unprecedented success.• Responsible for strategy and management of all social media channels for all 7 brands. Channels included: Facebook, Pinterest, Twitter, YouTube, Instagram, LinkedIn, and Google +. Our social media channels saw a 300% increase in traffic generation for our sites in the first month that I took them over.• Served as the lead for the marketing team in the launch of the division-wide "Bulls-Eye" sales contest. We generated a record breaking number of leads during this campaign. Show less

• Served as product manager for the ella® relaunch in the US.• Responsible for oversight/execution of all marketing elements of the ella® launch including campaign planning, promotional materials, and forecasting. • Worked alongside launch team members and sales reps, coordinated weekly status meetings.• Developed relevant analytical tools for monitoring initial launch success, utilized information gathered to assist in creation of monthly/yearly product forecasts.• Our team… Show more • Served as product manager for the ella® relaunch in the US.• Responsible for oversight/execution of all marketing elements of the ella® launch including campaign planning, promotional materials, and forecasting. • Worked alongside launch team members and sales reps, coordinated weekly status meetings.• Developed relevant analytical tools for monitoring initial launch success, utilized information gathered to assist in creation of monthly/yearly product forecasts.• Our team generated unprecedented success during the relaunch, reaching over 500% of our goal in month one sales. Show less

• Created/executed launch plans for seven oral contraceptive products.• Created/presented 2013 and 2014 Marketing Annual Plans including an in-depth analysis of the industry, competition, market research, launch plans, and all other relevant marketing activities.• Interfaced with all Afaxys vendors in development/execution of over 200 marketing projects including journal ads, multiple websites, PR planning, brand plans, product photography and all other marketing activities.• Served… Show more • Created/executed launch plans for seven oral contraceptive products.• Created/presented 2013 and 2014 Marketing Annual Plans including an in-depth analysis of the industry, competition, market research, launch plans, and all other relevant marketing activities.• Interfaced with all Afaxys vendors in development/execution of over 200 marketing projects including journal ads, multiple websites, PR planning, brand plans, product photography and all other marketing activities.• Served as a member of the Launch Management Team for all products and presented recent findings, project statuses, and marketing needs at monthly meetings with key executives.• Assisted Sales team with all needed sales data analysis, developed intricate reports analyzing sales success for all launched products across a vast customer base.• Conducted market research and analysis of data gathered as needed. Show less

• Supported marketing, operations and other business functions as necessary with data analysis and report generation.• Responsible for monitoring/execution of the marketing budget and project timelines.• Interfaced with sales team and attended trade meetings to identify opportunities to promote product sales.• Developed and improved necessary computer skills for project management, approval processes, etc.• Identified a need for advanced analytical processes/tools and created… Show more • Supported marketing, operations and other business functions as necessary with data analysis and report generation.• Responsible for monitoring/execution of the marketing budget and project timelines.• Interfaced with sales team and attended trade meetings to identify opportunities to promote product sales.• Developed and improved necessary computer skills for project management, approval processes, etc.• Identified a need for advanced analytical processes/tools and created various databases including a seven-product forecasting model. • Assisted the marketing director in the launch of the Pharmaceutical Division. Show less

• Trained alongside the Afaxys Pharmaceuticals Asst. Product Manager and Marketing Director.• Assisted in management/execution of conference exhibition plan.

• Worked alongside the Marketing Director• Assisted the Homeless Task Force with all marketing and event needs• Attended fundraisers on behalf of United Way