- Steering product-market fit through company OKRs- Driving GTM strategy and product release communication - Scaling growth and leading a motivated team of 4 (and expanding 👋)

- Product marketing responsibility: website content and UX, features launch, product education, direct marketing, community management. - Brand marketing responsibility: brand tone of voice, product positioning and messaging. - Content marketing responsibility: blog posts, e-books, webinars, customer success stories, newsletters, tutorial videos.

- Oversee content (blog, ebooks, landing pages, videos) research, creation, SEO and distribution.- Deploy activation and retention CRM communications for leads, signups and customer nurturing. - Support social media and remarketing campaigns. - Develop seasonal campaigns and increased new customers by 47% in one quarter. - Build strategic partnerships within the industry.

- Ownership of website, blog, multichannel advertisements and communication. - Manage PPC campaigns from strategies to implementation on search engines, display networks, social media and relevant websites. - Email and content marketing to cultivate customers effectively and meaningfully. - Create engaging and outstanding content to capture customers at different stages of the funnel. - Social media followers tripled in 8 months.- Analyse website and campaign metrics to optimise engagement and provide recommendations for product development. - Market research to stay on top of competitors and their marketing approach.

- Ownership of the operation and performance of Taiwan's CRM email and mobile communications. (Newsletters, app notifications, web push notifications, SMS...)- Contribution of channel revenue YoY growth 323%.- Lead coordinator and analyst of Hong Kong, Singapore and Taiwan markets.- Specialize in content personalization and automation.- Build meaningful fashion campaigns for relevant customer segments to maximize the shopping experience.- Move align with business objectives and conduct meaningful testing and analysis to identify impactful developments that will improve the communication strategies.- Utilize technology and creativity to push the boundaries of CRM.- Supporting promotional and transactional campaigns and regional developing campaigns.- Assisting in the optimization of CRM related communications, such as the partnership team, to broaden the business aspect.

- Marketing strategies planning for products, sales performance analysis and forecasting.- Project manager for product releases, marketing collateral and packaging issues, liaising with buyers, sales, customer service production departments.- Lead of team communication and process improvement.

- Product representative of Office 365. - Travel to support enterprise customers on site for advance Office 365 use cases.- Promote in big consumer tech events.- Project coordinator for Microsoft Experienced Association(MEA) membership administration, newsletters, network events and other activities.

- Planning and execution of campus promotion campaigns and road-shows.- Social media management.

- To promote life insurance plans.- To design surveys to gather customers' preferences and needs.