Lead global marketing and demand generation strategy development and execution for the Ingersoll Rand MP Pumps, Oberdorfer and Ingersoll Rand pump business.- Developed marketing plans for the Ingersoll Rand pump, MP Pumps, and Oberdorfer pump businesses - Developed content and drive engagement across all 3 social media challenges, doubling engagement and increase the average followers by 37% in 4 months - Implemented initiatives and optimized campaigns across the website and Google Ads that drove an average increase in quoted dollars of 37% from 2023. Specifically a 296% increase in the Google Ads for Ingersoll Rand pumps, and 122% increase for MP Pumps website. - Drove a 114% YoY increase in Oberdorfer Pumps bookings, with a 206% increase in bookings dollar amount. - Strategized and implemented 1 campaign/month per brand with targeting competitive install base and search campaigns used to capitalize in a market void and become the sole supplier - Management of all website content and boosting 5 SEO keywords to be in the top 5 positions across brands ​

Key global digital and demand generation lead for ARO, MP Pumps, Oberdorfer and Ingersoll Rand pump businesses. - Develop content and drive engagement across all ARO, Ingersoll Rand pumps, MP Pumps and Oberdorfer's social media challenges, doubling engagement. Creation of annual social media plans and implementation of user engagement strategies through contests - Project management lead and executor of the rebranding and implementation of rebrand from Tuthill Pump- Rebrand included coordination and being point-person for weekly status calls across product management, operations, facility management, technical marketing, sales, and customer service: 1. Updated all content and website  2. Integration of the pump category into the overall Ingersoll Rand brand  3. Training with distribution partners and traveling globally to conduct VoC research - Updating ARO SEO keywords to include a prioritized list of 10 across key global markets and ensure they were in the top 5 ​- Ensuring NPS score had a 20% increase quarter over quarter Lead the marketing weekly status call across with all core business leaders for Ingersoll Rand pumps, MP Pumps and Oberdorfer Update and optimize website content in coordination with product management Work with global marketing excellence center to launch email campaigns and implement optimization tests Optimize Google Ad Campaigns Meet weekly with regional marketing leaders and sales to report on campaign initiatives and provide guidance and recommendations on how to achieve business goals for new digital or demand generation needs

- Develop demand generation & revenue marketing strategy for Americas regional commercial buildings business that has grown revenue 10%+ YoY focused on Ideal Customer Profile (ICP), Persona, & Total Addressable Market (TAL) & customer journey- Increase the number of sales accepted leads by 175% from marketing activities from 2020 to 2022- Manage & optimize media buying efforts to deliver results (ABM, Display, Trade, PPC, SEO/SEM, etc.) that performed 3x higher than industry average - Launch placement in third party tools that increased specification rate by 17% in 6 months - Work closely with regional sales leadership, business development, product management & global marketing teams to build aligned strategy to increase market share in the short-, mid-, & long-term -- while defining key metrics at all stages (ROI, increase in LTV of customers, etc.)- Create & drive alignment around a marketing budget, embracing a test/learn mentality & a ROI-driven approach to allocating spend- Oversee a team of 6 marketers located throughout the Americas region & build a growth team mindset and environment - Develop Sales Enablement content to drive sales through partner/distribution network (e.g., choreographed sales presentations, calculators, thought leadership content, engagement cadence scripts, etc.)- Align sales & marketing internally & external distribution partners with creation of a SLA - Develop & launch partner portal to increase speed & simplicity for partner network when selling- Build best practices & manage the use of marketing platforms by overseeing the execution of workflows, activities & reporting from multiple sources to deliver a holistic view of the business & our impact - Capture strong VoC input via onsite customer & channel partner interaction- Member of the Americas Regional Leadership Team

- Manage the revenue and lead generation strategy for the commercial buildings market segment in both the US and Canada - Produce a mix of demand generational, product, and partner marketing - Analyze KPI's to drive improvement in both digital and print campaigns - Use of Marketo, SAP, LeadMethod, PowerBI Dashboard, Google Analytics and other tools to analyze the sales funnel and identify opportunities for growth and improvement - Attract, engage and convert new customer opportunities to create adoption of Grundfos solutions for commercial buildings and manufacturing- Oversee the implementation of marketing best practices to position Grundfos as a leader in commercial building solutions- Responsible for US and Canada commercial buildings customer segment budget, planning, reporting and spend- Develop marketing plans and strategies that drove paradigm shift in the HVAC industry and delivering a growth of 50% in product sales in the first year - Named PHCP millennials on the move in 2020- Contact point in uniting key stakeholders across the business from sales, business development, engineering, product management, customer service, and partners, to produce actionable go-to market plans to deliver on short- and long-term growth strategies

- Develop and manage a team of coordinators - Strategic and fiscal management of a $1M+ book of business - Development of lead generational marketing plans for clients that delivered revenue growth - Integrated marketing plans that use out-of-the-box tactics to produce disruptive and cost-effective results - Pitch new business opportunities to grow book of business - Develop personas and conduct VoC research

- Provide direction to all aspects of project management, account management, strategic planning, branding, and competitive analysis for a diverse clientele ranging from the automotive to hospitality industries.- Primary contact and partner for clients, with a portfolio of 3 accounts. - Drive revenue growth and expanded client relationships. In 2016 driving the highest value pricing across all client relationships. - Perform monthly and quarterly performance reviews of clients' advertising programs, website analytics and campaign performance; and provide recommendations for improvements.- Assist client's with annual program planning and budgeting.

- Provided direction to all aspects of project management, account management, strategic planning, branding, and competitive analysis for a diverse clientele.- Drove revenue growth and expanded the client base using sound business acumen.- Performed a competitive and marketplace analysis for a sales pitch to a Fortune Global 500 company.- Played a key role in strategy and management associated with a new product launch at a national trade show.- Assisted in research and execution of a national product launch with 12 unique creative pieces.- Participated in strategy and development involving a new product catalog.- Coordinated media schedules, placement recommendations, and vendor negotiations for various clients.- Executed budget management activities.

Customer Relations Intern:- Conducted market research of the customer base - Completed questionnaire development, audience selection, analysis of results, and reported implications of findings - Communicated with customer base; solving problems and implementing customer service- Presented findings at the 2012 National Sales MeetingLandscape Marketing Intern:- Analyzed different customer segments - Evaluated market trend analysis, brand perception, and product use patterns- Collected and analyzed data to create summarized reports- Forecasted market trends and provided insight into message strategy and evaluation of marketing communication tactics- Participated in the development of a leading industry piece for Ball Horticultural Company resulting in a magalog, Thrive - Assisted in the planning and implementation of events, such as Landscape Day

Interviewed exhibitors for press releases and feature stories; Pitched pieces to media, including newspapers and television; Wrote cut-lines for photographs; Stories went to AP Wire.This was a one week internship to cover the important events happening that week.

- Worked in Operations, Finance and Accounting- Received cross-functional overview resulting in better insight in corporate structure - Assisted in developing production planning for new acreage - Worked closely with products through different stages of development - Troubleshot engineering problems