Ashley Abboud Email & Phone Number

Omaha, NE, US

Responsible for paid lead generation reporting, providing actionable insights anddata-driven recommendations to optimize marketing performance by channel.Create and scale paid social campaigns, achieving the highest lead generation atthe lowest cost per lead. Led efforts resulting in over 20% increase in leads whilereducing overall spend.Oversee marketing.

Omaha, NE, US

Omaha, NE, US

Omaha, Nebraska, US

• Responsible for the scale of our paid digital campaigns from strategy, budget, and implementation, with an increase in ROI by over 50% YoY
• Lead collaborations and ideations with our internal creative ad agency to execute 100s of paid ads to support our digital campaigns
• Support seasonal product priorities through collaborations with our merchant partners in order to develop and implement integrated campaign strategies
• Work closely with our Business Intelligence team to: provide visibility into marketing campaign results, measure campaign effectiveness, and drive strategic decision making for optimized campaign strategies
• Responsible for daily, weekly, and monthly reporting on marketing campaigns.
• Creates and oversees social media strategy for Oriental Trading and sister company MindWare

Omaha, Nebraska, US

• Responsible for strategy, content curation, and implementation of a total overhaul of the Oriental Trading Company Instagram presence resulting in the addition of 106,000 new followers over 5 years, an organic increase.
• Develop and maintain a social media marketing strategy for Instagram that has increased CTS by 251%, Reach by 49%, and impressions by 211%
• Manage a team of 10 content contributors across the United States, including management of timelines and budgets and quality assurance
• Review, edit, process and publish over 600 new pieces of content directly from these contributors
• Identify market trends and create content strategies that our contributors use to create meaningful targeted content that aligns with our company goals
• Monetized web content by editing, merchandising and completing web preparation for over 700 pieces of content in conjunction with launch of new eCommerce website

Irvine, CA, US

• Lead the social media customer service launch for Fortune 100 company
• Conducted social media customer service training and continuing education sessions to ensure all agents are fully equipped to handle real time responses and platform logistics
• Provided consultative advice to clients regarding social media strategy, logistics and process development
• Served as a Subject Matter Expert for Radian6 Salesforce
• Created customer service agent hiring and training materials
• Identified process improvement opportunities via quality assurance assessment reports, and social analytics

Irvine, CA, US

• Managed the planning, design and production of all marketing projects for assigned business unit and served as the sole point-of-contact for Sales, Operations, Account Management and Implementation departments
• Created marketing and communications collateral including: brochures, case studies, data sheets, and posters, all while ensuring quality and consistency with company objectives
• Consulted with vendors for maximization of search engine optimization and website analytics
• Worked in conjunction with Operations and Sales to develop go-to-market strategy for our Social Media Customer Care Solutions package
• Managed the development of the annual Marketing Plan, including: SWOT Analysis, Differentiators, Brand Positioning. Yearly Marketing Initiatives, Budget, Sales Positioning, Competitive Analysis, Target Market, Service.

Omaha, NE, US

• Developed and created national email campaigns for 70 franchises
• Analyzed and increased website traffic through SEO, analytics and online campaigns; which kept each franchise on the front page of Google
• Maintained CPC campaigns for each franchise area
• Implemented social media strategy: increased presence on Facebook by over 1,000% from 2,700 to nearly 30,000
• Developed social media campaigns for Facebook, Twitter, Foursquare
• Created content for corporate blog, websites, print material and online media

Omaha, Nebraska, US

-Re-branded the company as Omaha’s first Eco-friendly Dry cleaner -Developed copy for both websites, blog, print ads, direct mail, radio, email and online advertising-Started and maintained social media for both brands of the company-Research, purchase media advertising -Maintained marketing budget for the company-Retained working relationships with local.

-Managed all advertising campaigns and projects from conception to completion-Created, collaborated with design teams for InfoUSA first Super Bowl commercial and ad campaign with a 3.2 million dollar budget -Researched the client market to assist in forming new marketing strategies and ideas then implementing them to increase business through advertising.