Ashley Abboud Email & Phone Number

Omaha, Ne, Us

Responsible for paid lead generation reporting, providing actionable insights anddata-driven recommendations to optimize marketing performance by channel.Create and scale paid social campaigns, achieving the highest lead generation atthe lowest cost per lead. Led efforts resulting in over 20% increase in leads whilereducing overall spend.Oversee marketing lead generation budget and forecasting, consistentlyoptimizing spend. Develop and manage all marketing budgets.Collaborate with all marketing teams, including content and web teams, to createeffective paid ads and optimize landing pages.Implement and lead creative brainstorming sessions to establish best practicesfor ads on each channel, fostering innovative thinking while maintaining brandstandards.Play a key role in the internal marketing testing team, developing web testingstrategies that resulted in a 1.5% increase in conversion rates for paid landingpages. Partner with the web marketing team and our agency to launch SEO-optimizedlanding pages with lead forms, driving higher conversion rates.Manage all paid platform vendors and agencies and facilitate all RFP processes

Omaha, Ne, Us

Omaha, Ne, Us

Omaha, Nebraska, Us

• Responsible for the scale of our paid digital campaigns from strategy, budget, and implementation, with an increase in ROI by over 50% YoY • Lead collaborations and ideations with our internal creative ad agency to execute 100s of paid ads to support our digital campaigns• Support seasonal product priorities through collaborations with our merchant partners in order to develop and implement integrated campaign strategies• Work closely with our Business Intelligence team to: provide visibility into marketing campaign results, measure campaign effectiveness, and drive strategic decision making for optimized campaign strategies• Responsible for daily, weekly, and monthly reporting on marketing campaigns. • Creates and oversees social media strategy for Oriental Trading and sister company MindWare• Develop the paid and organic go to market TikTok strategy • Manage Influencer strategy and execution

Omaha, Nebraska, Us

• Responsible for strategy, content curation, and implementation of a total overhaul of the Oriental Trading Company Instagram presence resulting in the addition of 106,000 new followers over 5 years, an organic increase of over 7000%• Develop and maintain a social media marketing strategy for Instagram that has increased CTS by 251%, Reach by 49%, and impressions by 211% • Manage a team of 10 content contributors across the United States, including management of timelines and budgets and quality assurance• Review, edit, process and publish over 600 new pieces of content directly from these contributors • Identify market trends and create content strategies that our contributors use to create meaningful targeted content that aligns with our company goals• Monetized web content by editing, merchandising and completing web preparation for over 700 pieces of content in conjunction with launch of new eCommerce website • Participated in the launch of Fun365.com, a new brand and website for Oriental Trading Company that involved the migration and merchandising of over 2,500 pieces of content• Mentored group of 3 social interns, including delegation and review of tasks and providing day-to-day guidance• Control, update and distribute marketing calendar and schedule for contributors, and social channels

Irvine, Ca, Us

•Lead the social media customer service launch for Fortune 100 company•Conducted social media customer service training and continuing education sessions to ensure all agents are fully equipped to handle real time responses and platform logistics •Provided consultative advice to clients regarding social media strategy, logistics and process development•Served as a Subject Matter Expert for Radian6 Salesforce •Created customer service agent hiring and training materials•Identified process improvement opportunities via quality assurance assessment reports, and social analytics

Irvine, Ca, Us

•Managed the planning, design and production of all marketing projects for assigned business unit and served as the sole point-of-contact for Sales, Operations, Account Management and Implementation departments•Created marketing and communications collateral including: brochures, case studies, data sheets, and posters, all while ensuring quality and consistency with company objectives•Consulted with vendors for maximization of search engine optimization and website analytics•Worked in conjunction with Operations and Sales to develop go-to-market strategy for our Social Media Customer Care Solutions package•Managed the development of the annual Marketing Plan, including: SWOT Analysis, Differentiators, Brand Positioning. Yearly Marketing Initiatives, Budget, Sales Positioning, Competitive Analysis, Target Market, Service Review and Positioning, and Market Strategies

Omaha, Ne, Us

•Developed and created national email campaigns for 70 franchises•Analyzed and increased website traffic through SEO, analytics and online campaigns; which kept each franchise on the front page of Google•Maintained CPC campaigns for each franchise area•Implemented social media strategy: increased presence on Facebook by over 1,000% from 2,700 to nearly 30,000•Developed social media campaigns for Facebook, Twitter, Foursquare•Created content for corporate blog, websites, print material and online media•Researched and purchased media advertising

Omaha, Nebraska, Us

-Re-branded the company as Omaha’s first Eco-friendly Dry cleaner -Developed copy for both websites, blog, print ads, direct mail, radio, email and online advertising-Started and maintained social media for both brands of the company-Research, purchase media advertising -Maintained marketing budget for the company-Retained working relationships with local retailers throughout Omaha-Increase company revenue by gaining new corporate accounts -Publicly represented company at all networking and social events, i.e. Chamber of Commerce

-Managed all advertising campaigns and projects from conception to completion-Created, collaborated with design teams for InfoUSA first Super Bowl commercial and ad campaign with a 3.2 million dollar budget -Researched the client market to assist in forming new marketing strategies and ideas then implementing them to increase business through advertising, including finding the most effective marketing channels-Worked closely with outside vendors as well as internal vendors and clients through all media to achieve the highest level of reach and frequency while maintaining marketing budgets-Gathered information to prepare monthly financial reports, yearly marketing plans. Implemented any changes in order to maintain budgets and achieve high ROI’s