Ashley Acker, Ph.D. Email & Phone Number

Justin, Tx, Us

Justin, Tx, Us

Dfw

Support strategic planning initiatives of organizations through the provision of Director of Operations services and custom leadership development solutions. Provide operational support and training programs on effective change management, employee engagement and corporate culture strategies for clients in finance, government, oil & gas and retail. Coaching program management; SOP development.Key Achievements • Conducted team audits and assessments, advising on organizational structure, role realignment, job descriptions and management strategies.• Facilitated annual strategic planning sessions with small business CEOs to define mission, vision, values and quarterly plans.• Implemented Asana and Clickup, onboarded and trained remote teams to improve processes, productivity and company project management.• Led efforts to improve human capital performance and productivity by designing and executing over 20 leadership development events covering 2K+ high-potential employees. • Completed training needs assessments and curriculum development projects in collaboration with key stakeholders and subject matter experts. • Drove staff engagement programs by creating customized and innovative initiatives, including experiential team development and leadership processes. • Enhanced human resource administration outcomes by optimizing talent acquisition and new staff onboarding procedures. • Facilitated development and integration of new corporate cultural values during mergers and acquisition processes. • Improved staff engagement levels through development of appropriate strategies and provision of technical support to teams. • Maximized productivity and performance of senior management through the delivery of training services on time management, communication, succession planning and team leadership.

San Antonio, Texas, United States

Serve as an HR Talent expert coach within a private Director of Operations certification program. Coach students around best practices with talent management and organizational design. Key Achievements • Meet with cohort during topical week, teach material, answer questions and provide coaching during live calls.• Designed HR Organizational Design Case Study for learning and practice. Grade submissions and provide coaching and feedback to students.

Implement the website’s content management strategy by developing a publishing calendar and coordinating the production, editing and publishing of articles. Drive the site’s marketing plans involving newsletter subscriptions, content optimization and SEO/SEM. Key Achievements: • Attained over 100K unique page visits within the last nine month as a result of planning and executing a multichannel digital marketing campaign. • Increased monthly active email subscriptions numbers by 9% to 12% in record time through efficient utilization of traditional email marketing to build a community of loyal readers. • Achieved a 200% increase in web traffic within nine months after reorganizing content development and management strategies. • Enhanced audience engagement levels by aligning content to requirements of stakeholders including advertisers, publishers and clients.

Portland, Oregon, United States

Manage and oversee the day-to-day functions of Sales, Marketing, Program Delivery and Operations. Provide strategic guidance and leadership to CEO, overseeing team of employees and contractors across all divisions. Partner to create company-wide strategic plans and oversee implementation. Responsible for team management, project management, strategic planning, program delivery and hiring. Key Achievements • Successfully created hiring process, attracting and retaining key talent for the organization; repositioning internal roles to keep talent, created job descriptions, onboarding and offboarding processes and designed a strategic organizational plan for growth. • Created and implemented Unlimited Time Off Policy, updated Employee Handbook for remote workforce, recommended performance management improvements. Focused efforts to create culture aligned with values and improve team member engagement and commitment, reducing turnover.• Serve as Coaching Program Director, overseeing current and new offerings, improving client experience, optimizing and refining delivery and coordinating team.• Provide marketing management, copywriting for program emails, sales pages and lead magnets; serve as launch manager and oversee creative team of contractors.

San Antonio, Texas, United States

Full cycle recruiting for small business CEOs specializing in filling operations roles. Managed hiring from beginning to end.Key Achievements • Conducted intake interviews with CEOs to identify company goals, values and KSAs for each position.• Wrote job descriptions, created unique applications and posted open roles on a variety of targeted locations.• Reviewed applications, screened candidates, conducted interviews and make strategic recommendations to CEO regarding best hire, compensation and positioning of offer.• Successfully filled roles such as Operations Manager, Operations Coordinators, Director of Operations and Client Success Managers.

California, United States

Oversaw all aspects of company’s high ticket coaching Certification Program. Primary role was to optimize program by setting up systems, processes, technology, automation and managing team members. Key Achievements • Mapped ideal customer journey to improve customer experience, retention and increase engagement.• Managed customer service team, certification grading team and mentor coaches to ensure program delivery. Created onboarding processes for team members and students alike. Acted as Hiring Manager to fill roles as needed.• Developed SOPs to document and refine program operations to increase efficiency.• Worked closely with CEO and executive team to implement strategies for scalable growth.

Serve as a concierge for client success in programs, maintaining and operating communication between company and client. Direct outreach to book webinars and speaking engagements with targeted professional groups. Membership site and website maintenance. Operational support including email marketing, calendar management, project management, client onboarding and process development. Social media marketing and Facebook community management.

Serve as client liaison, coordinating consulting engagements, overseeing development work and implementation among consultants, coaches and vendors. Contributes to client engagements as an instructional designer, curricula developer and facilitator. Implemented a company-wide project management solution (Asana) and oversees the organization's daily business activities, managing resources, developing and implementing operational plans. Provides strategic support and vision for product development, marketing initiatives and team collaboration.

Dfw

Provide digital marketing solutions for small local organizations in the education, management consulting, insurance and luxury travel industries by automating processes and incorporating modern approaches to existing business development programs. Key Achievements • Increased average enrollment rates for a school by 40% utilizing SEO, social media campaigns, community events and print advertising to create 11 to 15 new monthly leads and increase brand visibility.• Expedited the attainment of strategic commercial goals of client organizations through comprehensive analysis and optimization of traditional and digital marketing operations. • Improved the quality of marketing campaigns of members of the Coppell Chamber of Commerce by organizing and facilitating special workshops on funnel marketing and social media campaigns.

Expertise in instructional design, onboarding, leadership assessment, and competency modeling.

Bs, Psychology, Business

Phd, Experimental Psychology, Industrial/Organizational Psychology

Doctoral Dissertation: The Influence of Ageism on Personnel Decision Making

Ms, Industrial/Organizational Psychology

Master’s Thesis: The Development and Validation of the Comprehensive Scale of Ageism