Ashley Gill Email & Phone Number

Completed 15-month contract. Worked with external contractors, multiple business units and content from more than 50 contributors to bring the Recreation Program Guide to market on time and on budget.Proactively conducted a review of the program guide. Based on results, implemented design improvements and strategic themes, and created a style and process guide that has improved efficiencies and aligned the guide with City standards.Successfully programmed weekly television segments by managing stakeholder relationships, coaching spokespeople, writing key messages and meeting high-pressure deadlines. Advised clients at eight recreation facilities and provided marketing and communications solutions to contribute to the success of the facility’s programs and services.Completed a web audit and advised clients on direction and content. Developed and implemented a style guide and other tools to improve quality and consistency of communications.

Calgary, Canada Area

Strategic planning to meet marketing, communications and operational objectives, and advise on all departmental initiatives to ensure alignment with brand and objectives.Develop and lead communications and marketing strategies through project management and collateral development, including planning, writing, editing and working with designers, photographers and printers to create strategic print and digital communications, from newsletters and policies to menus and product guides.Plan and write customer satisfaction surveys. After collecting and analyzing results, develop strategic plans in response to the findings. Create and implement a corporate style guide and act as final editor on print and digital communications, which has improved brand clarity and consistency.Write and edit all communication materials including internal and external newsletters, advertising campaigns, web copy, memos, policies and news releases. Created and manage Sunterra's first corporate social responsibility program, ROOTS, which launched December 2010. Since implementation, donations have multiplied six times. Strategic planning and coordination for all communication activities. Managed the launch of Sunterra's first loyalty card program, resulting in a 140 per cent increase in sales.

Completed a successful five-month internship to help execute Calgary’s third largest cultural event.Worked under the development manager to plan and carry out contracts for more than 50 sponsors.Wrote and edited news releases, story pitches, grant proposals, media advisories and festival documents for local and international media and festival publications, which were distributed to more than 200,000 people.Helped execute festival galas by managing guest and media lists and sponsorship contracts.

Communications, Public Relations

Graduated with Dean's and President's Honours.

Change Management Certification

Officially Prosci Change Management certified.