Ashley Aguiar Email & Phone Number

• Recognized as a top performing ambassador for driving substantial awareness, user registrations, and app downloads to the bartleby homework help service through on-campus tabling, and club partnerships.
• Created engaging social media content using relevant trends and themes across several platforms to market bartleby to students.

• Developed unique and creative low-resource, low-cost marketing events for the Brand Ambassador Program.
• Outlined events, creating timelines and gathering all supporting resources for seamless Brand Ambassadors execution.
• Worked closely with the summer BA team to further expand the Brand Ambassador program for the fall via social media outreach strategies.

• Selected as one of 4 Campus Rep Recruiters, out of 250+ individuals in the program, conducting over 500 interviews and selecting the next class of PINK Campus Representatives.
• Scripted, filmed, and edited instructional video for the second round of interviews for over 10k candidates to review.

• Served as a liaison between VS PINK headquarters and Florida International University, providing merchandise feedback and recommendations from the collegiate audience, and co-led a campus team of 5 individuals.
• Executed 20+ large-scale events (in-person and virtual) promoting product lines, company campaigns, and brand partners.
• Managed campus social media accounts, increasing Instagram reach by 106% and growing TikTok to an engagement rate of 14%; this resulted in content usage across VSPINK social and email marketing, driving sales and brand.
• Recognized as top ten performing university for the program twice and for recruiting the most candidates for the role during two recruitment seasons, out of 150+ schools.

Miami, Florida

• Directly assisted the VS PINK Campus Reps.
• Helped plan, design, and execute several events throughout the course of various semesters.
• Participated in bi-weekly meetings and photoshoots

• Managed a campus-level budget, operations and engagement of a team of 4, and all logistics while executing successful and creative marketing initiatives that generated over 100 new Bumble users per activation.
• Fostered meaningful interactions and created brand buzz via monthly events and guerrilla marketing initiatives.
• Acted as a liaison between Community Leaders, Campus Managers, and Bumble HQ, communicating monthly learnings to the team to optimize the program and local marketing strategies.

• Worked with the Dean to render helpful and productive decisions for CASE students.
• Served as a think-tank and help develop a more involved student body.
• Assisted and recruit students to participate at CASE events.

• Generated exposure for Black Sheep clients (startups, student housing, and national brands) to college students in authentic ways across campus, targeting high foot-traffic areas.
• Distributed marketing materials and engaged with students, providing valuable consumer feedback/data on weekly initiatives.

Miami, Florida, United States

• Photographed branded products and designed social media posts for advertisements.
• Communicated with potential customers and distributed product samples on campus to promote the brand.
• Generated subscription sales of their starter set.

Miami, Florida

• Designed, executed, and managed nine large scale events that incorporated academics and motivated learning, attracting over500 students per event, in collaboration with all of the FIU colleges and awarded “Director of.
• Managed a total event budget of $22k and worked with several vendors, negotiating costs for a variety of products/services.

Miami Springs, Florida

• Lead and instructed groups of up to 40 children.
• Coordinated with team members to create a safe, fun, and clean environment with unique interactive games.
• Created activities for children ages 5-6.

Miami, Florida

• Presented information to the MDCPS school board and provided exceptional customer service.
• Managed data in Microsoft Excel, Word, and Powerpoint.
• Designed flyers and other content for STEAM events.

Bachelor'S Degree, Industrial And Organizational Psychology

Activities and Societies: Student Programming Council (Academic Director), Virtuosity (Vice President), National Society of Collegiate.

High School Diploma

iTECH Academy, Game, Simulation, and Animation Magnet. Advanced Placement and Honors Curriculum