Ashley Keller Email & Phone Number

Indianapolis, In, Us

Lima, Oh, Us

College of Business

Prepare, research, and write weekly media advances, qualifying reports, interview transcripts, and post-race recaps leveraging familiarity with AP Style for distribution through Constant Contact.Develop story pitches showcasing Chevrolet's participation in a specific series, tying back to Chevrolet's involvement while collaborating with team public relations representatives and key stakeholders.Develop and pitch new ideas for Chevrolet drivers and teams to showcase individuals and their personalities within teams, tying to Chevrolet and goals, while also creating scripts and content ideas for social media.Develop messaging and prepare management and executives for various interviews that include print, television, and digital media. Collaborate across departments and teams in event planning, follow-ups post-mortem from event weekends, and preparing for future large-scale events.Conducted essential brainstorming sessions between the client, Fleishman-Hillard (FH) (Chevy social media agency), Jack Morton, and teams for content creation.Act as at-track social media content creator to highlight areas on-site that showcase behind-the-scenes action and reality of Chevrolet drivers and teams for the @TeamChevy social media channels.Act as the intermediary between the teams and the client in disseminating information, coordinating appearances, approving quotes, coordinating social media posts, and overall support.Assist in maintaining content calendars and aid in the execution of 12 social media obligations for each Chevrolet team and drivers.Assist clients in utilizing any unused driver PSA time through at-track and in-market appearances.Support colleagues with support regarding reports, quote and press conference transcriptions, and distribution as needed in other leading professional motorsport series.Brief, strategize, and execute crisis communication plans as necessary in times of crisis while leading information-gathering and briefs.

Tempe, Arizona, Us

Built and executed the social media strategy and planning for @CarvanaRacing's social media channels while guiding the company in its partnership in the NTT INDYCAR SeriesCreated and integrate Carvana's social media brand strategy in their partnership with the Pro Pickleball Association (PPA Tour) as the title sponsor.Established a partnerships social media strategy foundation and explored additional areas of opportunity for the company.Utilized experience in motorsports PR and social media to establish content needs; oversaw campaign elements that contributed to brand awareness and brand consideration.Established trusted relationships with partners Jimmie Johnson, Chip Ganassi Racing, and PPA Tour's social media teams to integrate brand social media strategy and campaigns. Owned motorsport-specific asks, including reviewing marketing copy and website integration for clarity in industry vernacular.(Impacted by November 2022 layoffs.)

Brownsburg, Indiana, Us

Developed and managed proactive social media campaigns with the winningest team in drag racing history. Established and managed social media strategy and content calendar surrounding the winningest team in drag racing history.Developed and executed social strategies for the team and its partners.Gathered content assets needed through photos, videos, and other digital equipment for drivers to create brand awareness.With a strategic shift during the 2020 COVID-19 pandemic, 87% of the previous year’s valuations were met in Adjusted Ad Value for team and partners, while many metric goals including impressions saw nearly 70% of 2019 value met.Managed metric and analytic reporting, showcasing the increased value social media strategy added to their overall ROI and investment value.

Sandusky, Ohio, Us

Managed the proactive public relations program of a four-truck NASCAR Camping World Truck Series team. Created, implemented, and measured a public relations and social media plan. Impressions grew over 995,000 in a four-month, year-to-year comparison, while follower growth consistently tripled.Built and maintained positive relationships with national news and sports media through pitching, coordination of interview requests, driver blogs and other projects.Supervised team PR goals and marketing interns.

Indianapolis, In, Us

Managed day-to-day public relations and communications efforts.Created written and social content for various mediums, including press releases, story features, driver blogs, and website content.Pitched regional and national media with relevant team news and content while maintaining relationships with members of the media.Evaluated and coordinated driver appearance requests and media interviews.Assisted colleagues in other team racing disciplines as needed.

Indianapolis, In, Us

Provide top notch customer service and assistance in depth to prospective and current students through cross-trained initiatives, including: Admissions and Enrollment, Registrar, Financial Aid, Orientation, Assessment, and Business Support.Specific related responsibilities include:Assist prospective students in applying to Ivy Tech, while providing information to those inquiring about certain programs, in addition to interacting and building relationships with newly applied students.Aid and answer questions relating to the navigation of application for federal financial aid programs (FAFSA), including but not limited to: verification, loans, standards of progress, state and federal awards, scholarships.Answer inquiries related to student accounts accounts, refund disbursements, tuition and fees, payment options, accounts, collections, and Bursar holds.

Indianapolis, In, Us

Process over 1,000 Dual Credit applications for area high school students each academic year.Register eligible students for Dual Credit courses.Visit area high school Dual credit classes as needed, speaking with prospective and current students regarding future educational opportunities at Ivy Tech Community College.Assist and plan department events such as the Dual Credit Appreciation Dinner held annually to thank teachers and school administrators, as well as faculty and staff of Ivy Tech involved with the Dual Credit program.Track enrollment and retention of current and previous Dual Credit students involved with the program, and if they continue education with Ivy Tech Community College.Assist Director of Student Success and Retention and Assistant Director of Disability Services with other duties as assigned.As an employee at Ivy Tech, I have had the pleasure of being involved in planning several events including a Stress Relief Fair, the annual Dual Credit Appreciation Dinner, and the annual Ivy Tech Car Show.

Create and manage marketing documentation, reports, and proposals for use in seeking, building, and maintaining sponsorship relations with the RaceSaver 305 Winged Sprint Car racing in the Pennsylvania Sprint Series (PASS)Manage, track, and monitor team's online presence in several capacities, such as social media sites Facebook, Twitter, Instagram, and the team's HookIt.com profileCreate and maintain JCW Racing's website (http://JakeWatersRacing.weebly.com), while corresponding with any related inquiries generated from the online capacityContact potential companies of interest using various methods regarding creation of marketing opportunities through sponsorship of JCW Racing

Provide support with Public Relations and Marketing initiatives by the racing series for three events, including but not limited to:Assist with opening and victory lane ceremonies and celebration, including driver introductions and "hat dance" and photography opportunitiesAssist in hospitality initiatives, including escorting series drivers and other notables to events such as autograph sessions and appearances

Summer Internship Course, 2014 - BUSNM480, Indiana University East, Summer 2015, & Summer 2016Provide social media support, engagement and promotion of team and driver throughout the race weekend, supplying status updates to Facebook, Twitter and Instagram accounts. Serve as liaison between team, members of the media, sponsors and team guests, assisting invitees of Go Green Racing in acclimating to track services and layout of garage areas while providing guests with an enjoyable, memorable race weekend experience. Other duties include answering questions or inquiries in relation to team, track, car, equipment, and/or race weekend procedures of a NASCAR Sprint Cup Series event.Create and write press releases for NASCAR Sprint Cup Series’ Quicken Loans 400 at Michigan International Speedway, NASCAR Nationwide Series’ John R. Elliott Hero Campaign 300 presented by Drive Sober or Get Pulled Over, and NASCAR Sprint Cup Series Quaker State 400 presented by Advanced Auto Parts.

Redesigned current company website using WordPress platform, enhancing firm's mission statement and further clarify objectives and offerings of RaceTrack Engineering.Contributed and monitored outreach in online social media outlets (Twitter, Facebook, Instagram) to promote and clarify RaceTrack Engineering's involvement in different motorsport ventures, including coverage of RTE's involvement with Indianapolis Motor Speedway and the 2015 Indianapolis 500. In Researched and advised ways to further improve RTE's presence within the motorsport industry through additional online channels, highlighting efforts of the company's partners.Assisted in creation of company marketing plan, including best use of social media and online outlets to inform followers of current RTE events.

Waller, Tx, Us

Public Relations Intern at AJ Foyt Racing during 2016's Angie's List Grand Prix of Indianapolis and the 100th Running of the Indianapolis 500. Various duties will included, but not limited to:Writing driver biography for use on team's website.Obtaining and providing driver and team quotes to IndyCar Public Relations staff highlighting track events such as practice, qualifications, and race.Creating, engaging, and managing social media updates on team's professional accounts regarding driver Alex Tagliani and others as needed.Managing driver's media engagement schedule, while escorting driver to and from various appearances.

Indianapolis, In, Us

Process internal and external medical record requests, and provide support needed regarding medical records. Responsible for improving request turnaround time from 3-5 business days, to 1-2 if not same day.Manage discharged patient records, as well as filing, for records dating to 1979, while managing admission and discharge records for patients dating to 1890. Responsible for improving filing turnaround time to same day while eliminating a three month backlog.Prepare mailings to courts and other outside entities.Maintain confidentiality standards regarding HIPPA regulations, assemble medical charts, and assist department with any other special projects as needed.

During the 2011 Kroger SpeedFest, I assisted Public Relations with many tasks including, but not limited to:Ensuring motorsport team representatives, photographers, and those utilizing the media center, had any information needed regarding events held during the race weekend.Obtaining and copying multiple documents as they were released, including practice, qualifying, and race results, and ensured proper outlets received the information.Ensuring team representatives, photographers, and those utilizing the media center had supplies and comfort needed to make their weekend as productive as possible.

Master'S Degree, Public Relations

Bachelor Of Science (B.S.), Business Administration, Marketing Concentration

Aas, Office Administration, Medical Specialty