Ashley Alicea Email & Phone Number

San Francisco, US

San Francisco, US

San Francisco, US

San Francisco, US

• Provide technical presentations and demos about the latest Unity features for games, film, and more at industry conferences and trade shows.

San Francisco, US

• Managed the execution and support of Unity evangelism events across the Americas, reaching almost 50000 attendees since 2016 through conferences, trade shows, workshops, meetups, and hackathons.
• Created and led the expansion of the Unity Developer Day conference series across North, Central, and South America - reaching over 6,000 Unity creators through specialized conference tracks and developer showcases.
• Organized yearly event plans, calendars, and event promotions through data-informed decisions that grew the evangelism team's reach by 270% since 2016.
• Handled complete event logistics for events run by Unity Evangelism - including venue sourcing / management, budgets, vendors, promotions, swag / signage creation, catering, speaker / game sourcing, developer / partner.

San Francisco, US

San Luis Obispo, California, US

• Collaborated on the coordination & promotional efforts behind Global Game Jam 2015 & 2016, held concurrently in 632 venues across 93 countries
• Worked with Executive Committee to recruit new jam locations, manage event livestreams, & organize document translations
• Provided online multilingual support, guidance, & encouragement to over 36,000 jam attendees through social media, email, & Slack
• Assisted in the development & management of Global Game Jam publications, graphics, websites, social media channels, & more

• Oversaw content development & engagement for IndieCade’s 250K-member social media communities, blog, & newsletters
• Responsible for sharing & promoting the latest news about IndieCade events, developer spotlights, video archives, & more
• Managed IndieCade East 2015 conference logistics, production schedules, team & tech coordination, budgets, & partnerships

New York, NY, US

• Led creative & technical production for the educational iPad storybook game Call Me Cami: Me Dicen Cami
• Handled design documentation, asset modifications, scheduling, & bilingual communication with remote teams in Latin America

• Organized effective bilingual workshops, meetups, & game jams - with low budgets - to support 50+ local developers in Puerto Rico
• Handled event venue reservations, local business negotiations, sponsor relations, budget proposals, & food orders
• Developed marketing materials, press releases, social media content, pitches, & articles for the organization & its website

New York, US

• Oversaw 800K+ online player community for the transmedia Facebook game Half the Sky Movement: The Game
• Developed the game's digital & social media communication strategies while supporting producers with QA & production tasks
• Created written content & graphic designs (digital & print) for use in events, social media, in-game content, & more
• Assisted in the production of events such as the Games for Change Festival & Packard Foundation's Game Thinking Summit

Redmond, Washington, US

• Planned & implemented campus-based marketing events focused on Microsoft products & services for Windows 8 & Xbox 360
• Served as program's Ithaca College representative and oversaw the event production work of five Student Partners across the Northeast
• Executed dozens of evangelism workshops, software demonstrations, game launch parties, & giveaways for student body
• Actively promoted events through online communities & websites, social media, campus promotions, & word of mouth
• Relayed key metrics & feedback between college’s student body & Microsoft to inform product decisions

Ithaca, NY, US

• Organized & led weekly game developer meetups, game jams, tournaments, & field trips for over 50 students
• Managed club budgets, travel requests, venue reservations, group rules & regulations, paperwork, & elections
• Acted as liaison in collaborations with college staff, press & media, sponsors, organizations & other campus clubs
• Promoted the club & its achievements through social media, blogs, websites, speaking engagements, & press interviews

• Planned and led video game-related events and tournaments for the entire campus community; included five game fundraisers that raised donations for the Red Cross and Child’s Play