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A healthcare marketing and sales leader able to drive top and bottom-line results while ensuring consistency with overall corporate strategy and corporate social responsibility objectives.
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Former Svp And CmoLiving My Best Life Jan 2024 - Present
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Svp, Strategic Growth And Marketing OfficeAvmed Apr 2019 - Jan 2024Miami, Fl, Us -
Vp Sales And MarketingHealth New England May 2016 - May 2019Springfield, Ma, Us -
Senior Vice President MarketingFirstcare Health Plans Dec 2013 - May 2016Austin, Tx, UsSenior Marketing and Sales Executive for $500 million regional health insurance plan with 180,000 members. Accountable for growth and retention of FFM, Medicare and group business. Responsible for all aspects of marketing including brand management, advertising, research, product development. Also have accountability for corporate communications and sales. -
Sr. Director Sales And Distribution StrategyFlorida Blue Jul 2012 - Dec 2013Jacksonville, Florida, UsAccountable for future sales and distribution strategy for the largest health insurer in Florida. Responsible for establishing market approach and channel mix necessary to meet market penetration goals of 30% across all segments while reducing commission costs. -
Sr. Director, Ancillary Integration And Distribution StrategyFlorida Blue Aug 2010 - Jul 2012Jacksonville, Florida, UsDeveloped and executed ancillary integration strategy and governance model that aligned J/V partner's strategies to parent. Drove improvements to sales operations to support new sales premiums of $32 million in ancillary product sales and maintenance of a book of $130 million. Developed Distribution Strategy for Agents, Brokers and Consultants.
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Director, Health Information TechnologyFlorida Blue Mar 2006 - Aug 2010Jacksonville, Florida, UsAccountable for Clinical Portfolio & Product Managers, as well as providing business direction to IT and Availity design and build efforts. Hands on leadership for BCBSF Electronic Prescribing efforts resulting in increase in electronic prescribing rate statewide from 1.6% in December 2007 to 3.7% in May of 2008 translating to more than $10 million dollars in savings. Led integration of Prime, Availity, and BCBSFL electronic prescribing strategies and plans. HIT Strategy Development and implementation.
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Information Technology (It) IntegratorFlorida Blue Mar 2005 - Mar 2006Jacksonville, Florida, UsProvided strategic consulting to senior leaders during Strategy Development and Business Planning to identify the business solutions needed to execute against corporate strategies and objectives. Cultivated strong relationships with senior leaders across the organization in order to ensure core business process needs are being satisfied. Secured $10 million in funding for client group’s systems development; more than double the previous year’s allocation.
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Multiple Roles - Analyst To Business DevelopmentFlorida Blue May 1994 - Mar 2005Jacksonville, Florida, UsProvided research and analysis to support CEO and other senior leaders during the strategy development process. Led marketing and product development efforts for joint research and development project sponsored by multiple companies. Program Director for new business development efforts, with activities ranging from opportunity identification to new business launch.
Ashley Allen Skills
Ashley Allen Education Details
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University Of Florida - Warrington College Of BusinessGeneral -
University Of FloridaAdvertising
Frequently Asked Questions about Ashley Allen
What company does Ashley Allen work for?
Ashley Allen works for Living My Best Life
What is Ashley Allen's role at the current company?
Ashley Allen's current role is Currently taking a Sabbatical.
What is Ashley Allen's email address?
Ashley Allen's email address is as****@****sfl.com
What is Ashley Allen's direct phone number?
Ashley Allen's direct phone number is +190423*****
What schools did Ashley Allen attend?
Ashley Allen attended University Of Florida - Warrington College Of Business, University Of Florida.
What are some of Ashley Allen's interests?
Ashley Allen has interest in New Technology, Children, Project Management, Product Development, Organizational Dynamics, Digital Marketing Strategies, Economic Empowerment, Education, Health Care, Change Management And Leadership.
What skills is Ashley Allen known for?
Ashley Allen has skills like Leadership, Strategic Planning, Program Management, Strategy, Healthcare, Management, Health Insurance, Business Development, Process Improvement, Healthcare Information Technology, Project Management, Team Building.
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